AN EXCLUSIVE CDM PROGRAM FOR YOUR TEAM

CDM is the industry’s recognized digital marketing learning partner in the Philippines. We have been training thousands of professionals for more than a decade.

We design custom learning experiences and are the go-to trusted learning partner of top global brands in the Philippines and APAC region.

For your organization’s needs, we can execute private, in-house learning experiences of highly relevant topics in digital marketing and digital transformation to realize & accelerate your team’s upskilling plans.

WHY GET AN EXCLUSIVE CDM PROGRAM?

Discuss freely and in the confidence of your team
Get real-time expert opinion on your current and future plans
Apply our frameworks, workbooks, and activities to address real business challenges, and create actionable ideas and output while being guided by our expert instructors and facilitators
✓ Experience a global standard online learning method, which we call the ‘CDM Way of Online Learning’

EXPERIENCE THE CDM WAY OF ONLINE LEARNING

Immerse your team into the learning design and content of our tried-and-tested programs, which are constantly reviewed and approved by the industry’s best to ensure they deliver clear, relevant, and practical takeaways for participants.

GLOBAL STANDARD DIGITAL LEARNING

Our training follows the Understanding-By-Design framework, the global standard in learning design approved by the industry.

EXPERT-LED, LIVE ONLINE CLASSES

Wherever you are, tune online to real-time lectures and discussions with Subject Matter Experts (SMEs), who will be your instructors.

INTERACTIVE BREAKOUT SESSIONS

As you pick up new learnings, work with your teams during interactive breakout sessions for a collaborative and enhanced social learning experience.

SUPPLEMENTARY LEARNING CONTENT

Check and assess your understanding with supplementary materials (e.g. real-world cases, reading materials, reflective worksheets) curated for you.

FACILITATED ONLINE LEARNING

Throughout your entire experience, CDM Facilitators will be present to guide and assist you to make sure that all students are engaged, moderated, and supported for the best student experience.

INDUSTRY-RECOGNIZED CERTIFICATE

At the end of the program, receive a digital Certificate of Participation that shows you have completed a digital skills training widely recognized in the industry.

DESIGN A CDM PROGRAM FOR YOUR TEAM
CUSTOMIZATION MADE SIMPLE

We have made customization easier than ever. Make your team’s digital upskilling goals happen now and custom-fit your learning to your team’s needs!

PROGRAM CURRICULUM

Choose from among our standard program curriculums to meet your learning objectives and digital priorities.

CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE should not be limited to applications and technology. It encompasses the entire experience of an individual upon interaction with a brand.

With this in mind, CDM has created a learning structure that puts the user front and center. We will help you develop solutions, applications, and journeys that are catered to answer your user’s needs.

Full Program (FULL-DAY, 8 HOURS)

  • Identifying User Personas
    • User Personas
    • Extreme and Middle Users
    • Empathy Map
  • Empathy, Observation, and Judgment
    • Empathy Work
    • Service Blueprint
  • Spotting Opportunities
    • Revisiting the Service Blueprint
    • Identifying Crisis Points
  • Prototyping
    • Prototypes Explained
    • Prototype Development
    • Prototype Testing Design
    • Sharing of Prototype Learnings
  • Valuation of Solutions
    • Three Lenses for Solutions
    • Experience Economy
    • Refinement of Learnings
    • Presentation of Refined Customer Experience

Full Program (HALF-DAY, 4 HOURS)

  • Valuation of Solutions
    • Three Lenses for Solutions
    • Experience Economy
    • Refinement of Learnings
    • Presentation of Refined Customer Experience
  • Identifying User Personas
    • Empathy Mapping
    • Service Blueprint
  • Spotting Opportunities
    • Revisiting the Service Blueprint
    • Identifying Crisis Points
    • Case studies

OMNICHANNEL STRATEGY

In this new decade, brands will need to adopt an omnichannel approach in reaching and dealing with customers. With the emergence of more sophisticated technology and applications in 2021, learning what omnichannel actually means and applying it to one’s strategy is a must.

Full Program (FULL-DAY, 8 HOURS)

  • Objective-Setting
    • Cascade of objectives
    • Roles of digital
    • Setting the digital objectives and KPIs
  • Consumer Insighting
    • Digital research tools
    • Identifying the target persona
    • Digital customer journey mapping
    • Digital consumer insighting
  • Content Strategy
    • Insighting Frameworks
    • Tools and Techniques for Insighting
    • Creating a content plan across the funnel
    • Content best practices
  • Touchpoint Selection and Platform Strategy
    • Multichannel, Crosschannel, Omnichannel
    • POGLE Framework
    • Awareness strategies
    • Consideration strategies
    • Conversion strategies
    • Loyalty strategies
  • Measurement Framework
    • Measurement vs. Analytics
    • Measurement Process Introduction
    • Exposure Metrics per Digital Channel
    • Effectiveness Metrics per Objective

Full Program (HALF-DAY, 4 HOURS)

  • Objective-Setting
    • Roles of digital
    • Conversion funnel
  • Consumer Insighting
    • Digital consumer insighting
  • Objectives and targeting
  • Content Strategy
    • Content strategy frameworks
    • Content best practices
  • Platform Strategy
    • POGLE Framework
    • Multichannel, Crosschannel, Omnichannel
  • Measurement Framework
    • Objectives and Metrics that Matter

DATA-DRIVEN DECISIONS

Today there is a need to go beyond our array of familiar measures that only describe reach and frequency. There are now metrics that indicate user behavior throughout the funnel: from consideration, conversion, and loyalty. Digital measurement tools have evolved as well, capturing and churning out more data than they ever could before.

Learn about the principles of digital measurement and data governance with CDM. Identify your brand’s key metrics that will allow you to fully maximize your measurement dashboards.

Full Program (FULL-DAY, 8 HOURS)

  • Data Innovation
    • Data as the New Oil: The Promise of Information
    • Data Value Chain
    • Data Roles
  • Data Ethics
    • Data Privacy
    • Data Governance
  • Dashboards and Reporting
    • Introduction to Dashboards
    • Data Visualization Principles
  • Analyzing the Past
    • Techniques and case studies for:
    • Describing “What happened?”
    • Describing count, frequency, and seasonality
    • Finding relationships and associations
    • Categorizing various cases
    • Finding patterns, similarities, and proximity
  • Forecasting the Future
    • Techniques and case studies for:
    • Predicting potential future values
    • Recommending relevant products/ services
    • Computing total customer value

Full Program (HALF-DAY, 4 HOURS)

  • Data Innovation
    • Data as the New Oil: The Promise of Information
    • Data Value Chain
    • Data Roles
  • Data Ethics
    • Data Privacy
    • Data Governance
  • Dashboards and Reporting
    • Introduction to Dashboards
    • Data Visualization Principles
  • Levels of Analytics
    • Descriptive, Predictive, Prescriptive

STORYTELLING

Consumers are now driven by emotional connections that they build with brands. A good story can strengthen your relationship with your audience and gives you opportunities to expand your target market.

Learn how to create a base storyline and effective content strategy to tell your brand story.

Full Program (FULL-DAY, 8 HOURS)

  • Essential Mindset for Creatives
  • Storytelling through the Funnel
  • Branding on Digital
    • What is Brand Storytelling
    • Storytelling Elements
    • Why Storytelling Matters
    • Storytelling Strategies
    • Difference Between Content Marketing vs. Brand Storytelling
  • Brand-Setting
    • Uncovering Brand Purpose and Persona
    • Setting Brand Tone and Voice
  • Objectives and Insights as Sources of Inspiration: Storytelling with a Purpose
    • Setting SMART Objectives
    • Types of Design Objectives
    • Ideation Methods
    • How to Build Your Brand Online Through Storytelling
  • Creatives with a Purpose
    • What Makes Great Content?
      • Characteristics of Good Content
      • Defining Your Content Territory
  • Principles of Elements and Designs
    • Visual Design
    • Video
    • Copy
    • Auditory (Sound Design)
  • Roles of Content & Appropriate Distribution Strategies
    • What is a Content Marketing Funnel?
    • How to Build Your Content Marketing Funnel (Implementation)
      • Website
      • Call-to-Action-Landing Pages
  • Content Measurement
    • Key Exposure Metrics
    • Key Effective Metrics

Full Program (HALF-DAY, 4 HOURS)

  • Essential Mindset for Creatives
    • What is a Creative Mindset
    • How to Develop a Creative Mindset
    • Barriers to Creativity
  • Storytelling through the Funnel
  • Branding on Digital
    • What is Brand Storytelling
    • Storytelling Elements
      • Introduction
      • Emotional Journey
      • Story Solution
  • Why Storytelling Matters
  • Storytelling Strategies
    • Multimedia
    • Crossmedia
    • Transmedia
      • Worldbuilding
  • Difference Between Content Marketing vs. Brand Storytelling
  • Brand-Setting
    • Uncovering Brand Purpose and Persona
    • Setting Brand Tone and Voice
  • Objectives and Insights as Sources of Inspiration: Storytelling with a Purpose
    • Setting SMART Objectives
    • Types of Design Objectives
    • Ideation Methods
    • How to Build Your Brand Online Through Storytelling
      • Capture Attention
      • Create Empathy
      • Compel Action

LOOKING FOR LEADERSHIP PROGRAMS?

We have LEADERSHIP CORPORATE PROGRAMS designed especially for teams at the executive level.

LEARN MORE

PROGRAM SCHEDULE

Choose the specific dates* that best fit your operations & your team’s availability.

STEP 01 | Let us know your schedule restrictions & preferences

STEP 02 | Allow us to check the availability of our faculty and team to match yours.

STEP 03 | Approve and finalize the schedule options we will be sending.

*Subject to CDM Team & SME availability.

PROGRAM FORMAT

Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.

SUBJECT MATTER EXPERTS

Choose your line-up of Subject Matter Experts (SMEs)* from our roster of recommended instructors to get the most out of an engaging learning experience with the industry’s top experts and thought leaders.

CDM takes pride in a 200+ SMEs network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from top brands and organizations.

*Subject to CDM Team & SME availability. 

 

CONTENT & CASE STUDIES

Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*

*Limited to reasonable extent only. Subject to availability of resources.

INDUSTRY-SPECIFIC CASE STUDIES

Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.

COLLABORATE WITH ENGAGED EXPERTS

Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.

DISCUSS SPECIFIC CHALLENGES

Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.

GET MORE VALUE FOR YOUR INVESTMENT

As your digital transformation partner, we will help you design a training fit for your team’s needs. Get the flexibility and reliability you need without spending for a fully customized program.

Reach a minimum of 25 participants and run your very own batch of any of our listed Exclusive Corporate Programs. Enjoy discounts the more programs you design with us!

REQUEST FOR A PROPOSAL & DOWNLOAD OUR BROCHURE TODAY

Learn more about how CDM can design an Exclusive Corporate Program for your team.

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    Walter Villa
    Vice President for Content, Lazada

    “CDM is the pioneer educational institution in running a digital marketing program in the Philippines. The online learning experience from their instructional design perspective is very collaborative. CDM identifies the target learners’ needs and comes up with engaging online and offline learning experiences. They listen to feedback and adjust and fine-tunes future events accordingly.”

    Pantira Chotchaisathit
    Marketing Manager for Community and Advocacy SEA, Facebook

    “CDP has been a crucial partner in scaling a training program on how small businesses can utilize digital platforms for growth via online classes. The trainers are experienced, engaging, and able to share real-life examples with those in classes. They have shown commitment to not only facilitate but improve the quality and experience to all that would be attending the program.”

    Joey Castro
    Communications Specialist, Wyeth Nutrition Philippines

    “We, at Wyeth Nutrition, would highly recommend working with CDM. Not only do they follow what you ask of them but they really try to understand and challenge what your learning objectives are. They are all professionals and easy to work with. They are also very flexible and can easily adjust to your needs. They really work together with you in achieving your digital transformation goals.”

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