ONLINE MARTECH FUNDAMENTALS PROGRAM

| 15 RATINGS
Learn how to build an ecosystem of marketing tools that address customers’ needs across the marketing funnel through a Marketing Technology (MarTech) Stack. A Marketing Technology (MarTech) Stack will allow for better productivity, discipline in data handling, and improved marketing.

In this 3-half-day expert-led, live online class, you will discover how to identify technology, automation, and other opportunities to improve customer engagement and conversion through a MarTech Stack. You will be exposed to various types of marketing tools and new technologies like AI to maximize your business.

 SCHEDULE: Apr 26, May 3, 10

 DURATION: 13:00-18:00 GMT+8

 FORMAT: 100% Live & Online

PROGRAM OBJECTIVE
By the end of the 3-half-day program, the participants will be able to create a basic MarTech stack based on three stack elements: campaign execution, audience management, and data and analytics performance.

RECOMMENDED FOR

  • Marketing managers, digital marketers, brand marketers, and other professionals who want to learn how to maximize marketing technology (MarTech) to support key business functions and lead digital transformation projects.
  • Small, medium, and large businesses who want to increase productivity, lower costs through automation, and Streamline their lineup of marketing tools.

CERTIFICATE ELIGIBLE
For those who will enroll in the With CDM Certification option, you can earn a CDM Certificate after finishing the program and passing the qualifying exam. All program attendees will receive a Certificate of Participation.

Order Quantity:

WATCH OUT DEALS FOR THIS CLASS FROM DECEMBER 4 TO 15!

30% OFF EARLY BIRD PROMO FOR 2025 CLASSES

25% OFF LIMITED SLOTS PROMO!

11.30 SALE: GET 40% OFF UNTIL NOV 30!

9.9 SALE: GET 40% OFF UNTIL SEP 15!

SUMMER MEGA SALE GET 40% OFF UNTIL MAY 17!

If the industry is changing, we are adapting with it.

In the spirit of continuous improvement, we at CDM always strive to deliver the best learning experiences to our students that will help them #BeMore, impact their careers, and deliver a positive ROI for their organizations.

THIS CLASS WAS LAST UPDATED MARCH 2023

Bite-sized Learning Format

Starting in the second-half of the year, students can enjoy shorter learning sessions for CDM certification programs. Our online classes are now more spread out which means a lighter CDM learning experience.

70-30 Program Structure

We optimized our curriculum to strike a balance between theory (30%) and practice (70%) and feature more individual and collaborative activities for a richer learning experience.

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    Looking to upskill 10+ key talents? We can tailor-fit this program based on your requirements. Schedule a free meeting with Ian of CDM to learn more.

    Program details

    DAY 1 | MARTECH 101: HOW MARKETING TECHNOLOGY IMPROVES YOUR BUSINESS

    I. Defining MarTech

    • Origin of MarTech
    • Current MarTech Landscape
    • The Why, Who, What, When, and How of MarTech
    • Role of MarTech in Marketing

    II. Identifying Business Problems

    • Customer Journey Mapping

    III. Setting Objectives

    • S.M.A.R.T Objective Setting

    IV. Understanding the Capabilities of MarTech

    • Audience Management
    • Campaign Execution
    • Data Analytics and Performance

    DAY 2 | CLASSIFY AND ASSESS YOUR MARTECH STACK

    I. Classifying the Tools of a MarTech Stack

    • Audience Management
      • Customer-Data Platform
      • Data-Management Platform
      • Campaign Management/Content Personalization
    • Campaign Execution
      • Email Platform and Marketing-Automation Platforms
      • Ad-Tech Platforms
      • Demand-Side Platform (DSP)
    • Data Analytics & Performance
      • Tag Management
      • Advanced Analytics
      • A/B or MVT Platform
      • Web Analytics
      • Attribution-Modeling Platform

    II. Taking Stock of Your Own MarTech Stack

    • Samples of a MarTech Stack Based on the Maturity Level of a Company

    III. Identifying the Gaps in the Assessment

    • What Does a MarTech Audit Allow You to Do?
    • Samples of a MarTech Audit
    • How to Identify the Gaps in the Audit
    • Key Pitfalls (Data Hoarding and Shiny New Objects)

    DAY 3 | MAXIMIZE THE POTENTIAL OF MARTECH

    I. Utilizing the MarTech Use Case Approach

    • How to Write a Use Case and Sample Use Cases

    II. Assessing Potential MarTech Partners

    • How to Evaluate Technologies
      • Usability
      • Capability
      • Efficiency
      • Integration with IT Tech Stack
      • Longevity (Support and Maintenance)

    III. Recap of All Templates/Frameworks Done

    • Customer Journey Map
    • Objectives and Problem
    • Existing MarTech Audit
    • Priority Use Case
    • Next Steps

    IV. Digital Marketing Maturity Assessment

    Rate Inclusions

    • 30 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Get to network will other participants and consult with Subject Matter Experts

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Singlife Philippine’s digital strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko is a program chair and lecturer for the Marketing Technology Foundations Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Miko de Vera

    DATES:

    • BATCH 4: Apr 26, May 3, 10 (3 Sat)

    TIME

    • 13:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

    Have more questions?