ONLINE SOCIAL MEDIA PROGRAM (NEW)

| 86 RATINGS

In this 3-half-day expert-led, live online class, you will learn how to navigate the ever-changing world of social media marketing. Deep-dive into the different legacy and emerging social media platforms, maximize your campaign through influencer and community marketing, and discover AI-enhanced content creation. Elevate your mindset to bring your social media marketing strategy from brand awareness to conversion and advocacy.

SCHEDULE: Jul 26, Aug 2, 9

 DURATION: 13:00-17:00 GMT+8

 FORMAT: 100% Live & Online

PROGRAM OBJECTIVE
By the end of the 3-half-day online program, the participants will be able to design and execute a modern, audience-centric social media strategy that aligns with current platform dynamics, leverages AI-enhanced content creation tools, and integrates community-building and influencer collaboration.

RECOMMENDED FOR

  • Those who want to kickstart their career doing digital marketing functions.
  • Professionals who want to upgrade their social media marketing skill sets.
  • Marketing Managers, Content Creators, PR Specialists, & Digital Marketers.

CERTIFICATE ELIGIBLE
For those who will enroll in the With CDM Certification option, you can earn a CDM Certificate after finishing the program and passing the qualifying exam. All program attendees will receive a Certificate of Participation.

GROW YOUR CAREER
Start or accelerate your career in digital marketing! This program is part of the CDM Social Media Marketer Track.

30% OFF Early Bird Rate available for the upcoming batch!
Order Quantity:

30% OFF EARLY BIRD DISCOUNT!

If the industry is changing, we are adapting with it.

In the spirit of continuous improvement, we at CDM always strive to deliver the best learning experiences to our students that will help them #BeMore, impact their careers, and deliver a positive ROI for their organizations.

THIS CLASS WAS LAST UPDATED JUNE 2025

Modular Upgrades: Flexible Learning for Professionals

Lighter live class sessions and the addition of self-paced modules crafted by our team of instructional design experts and subject matter experts (SMEs).

Upgraded Course Content: Sharing New Best Practices

We are introducing new content, best practices, and case studies with a focus on how new technologies like AI transform the digital marketing industry.

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    Looking to upskill 10+ key talents? We can tailor-fit this program based on your requirements. Schedule a free meeting with Ian of CDM to learn more.

    Program details

    DAY 1 | THE NEW RULES OF SOCIAL MEDIA

    LIVE ONLINE TOPICS (4 HOURS)

    I. The Shifting Digital Attention Economy

    • Changes in User Behavior and Consumption Patterns
    • The Rise of Short-Form, Vertical, and Expiring Content
    • Social Commerce
    • Paid Versus Organic Reach Disparity

    II. Major Platforms Overview: What’s Changed and What’s Trending

    • Legacy
      • Meta – Facebook/Instagram
      • TikTok
      • YouTube
      • LinkedIn
    • Niche/Emerging
      • Threads
      • Discord
      • BlueSky

    III. New Best Practices in Social Media

    • From Broadcasting to Conversing
    • Engagement Over Virality
    • Storytelling with Substance
    • Trust, Authenticity, & Responsibility
    • Agile, Audience-Centered Content Creation

    IV. Social Media Analytics & Strategy

    • Metrics That Matter in 2025
    • Platform-Specific Metrics and Dashboards

    SELF-PACED TOPICS (1 HOUR)

    I. To be announced

    DAY 2 | AI FOR SOCIAL MEDIA: CONTENT STRATEGY & CREATION

    LIVE ONLINE TOPICS (4 HOURS)

    I. Introduction to AI in Social Media Marketing

    • What AI Can (and Can’t) Do for Marketers
    • The AI Marketing Stack
    • Overview of AI Tools Across the Content Lifecycle
    • AI Integrations in Native Platforms

    II. AI for Content Creation & Ideation

    • AI for Social Listening and Trend Spotting
      • Monitoring Conversations and Sentiment at Scale
      • Identifying Rising Hashtags, Formats, or Influencers
    • AI-Powered Brainstorming
      • Prompt Engineering for Campaign Ideas, Hook Writing, Content Themes
      • Prompt Engineering for Generating Post Calendars and Series Concepts
    • AI for Copywriting and Visual Content
      • Prompt Engineering for Writing Platform-Native Captions With Brand Tone
      • Prompt Engineering for Generating Short-Form Scripts (For Reels, TikToks)
      • Prompt Engineering to Create Visual Assets (Thumbnails, Templates, Social Cards)
    • Repurposing and Scaling Content with AI
      • Prompt Engineering for Turning Content Into 5+ Platform-Specific Pieces
      • Prompt Engineering to Translate Tone and Structure Across Platforms

    III. Ethics, Authenticity & Responsible AI Use

    • AI and Authenticity: Finding the Human-AI Balance
    • AI Bias and Misinformation
    • Transparency and Trust

    SELF-PACED TOPICS (1 HOUR)

    I. To be announced

    DAY 3 | COMMUNITY AND CREATOR ECOSYSTEMS

    LIVE ONLINE TOPICS (4 HOURS)

    I. Building Brand Advocates & Community Champions

    • Who is a Brand Advocate?
    • How to Build Brand Advocacy
    • The Impact of Brand Advocates
    • Long-Term ROI of Advocacy Versus Ad Spend

    II. Community Management Best Practices

    • Community Architecture
    • Launching & Growing a Community
    • Managing Conflict & Maintaining Culture

    III. Influencer & Creator Marketing Strategy

    • Understanding the Influencer Landscape
    • Mapping and Selecting the Right Influencers
    • Collaborating for Impact

    IV. Measuring Community & Creator Success

    • Influencer Marketing Metrics
    • Community Health Metrics
    • Building a Feedback Loop

    SELF-PACED TOPICS (1 HOUR)

    I. To be announced

    Rate Inclusions:

    • 15 total hours of learning sessions (live online and self-paced or asynchronous)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Get to network will other participants and consult with Subject Matter Experts

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and faciliated by a mix of SMEs coming from this line up.

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

    Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

    He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

    Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

    Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Jason Cruz

    An experienced digital marketer specializing in digital UX, website/app UX strategy, performance marketing and campaign management.

    Jasmine Abrenica

    Ira has spent her early career living in the world of advertising. Starting out as a social media manager, she eventually became one of the social media directors in McCann Worldgroup Philippines. In over six years, she’s helped find truth and meaning for the brands she’s handled from different industries such as retail, real estate, QSRs, FinServ, and the like.

    Now, as the Digital Campaign Consultant for AIA Philippines, she hopes to take all the Social Media and Digital lessons she’s learned to push AIA's digital capabilities and help Filipinos live healthier, longer, and better lives.

    Ira Macalindong

    DATES:

    • BATCH 52: Jul 26, Aug 2, 9 (3 Sat)
    • BATCH 53: Oct 4, 11, 18 (3 Sat)

    TIME:

    • 13:00 – 17:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 17:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 16:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 16:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)

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