CREATIVE BRANDING ON DIGITAL + EFFECTIVE CREATIVES THAT CONVERT + DESIGNING CUSTOMER EXPERIENCE

 

OVERVIEW

Produce digital content that is more objective-focused, conversion-centric, and resonates with your target market effectively with CDM’s Digital Creative Series.

In this bundle, gain access to three 4-hour, live, online, and expert-led sessions (12 hours total) covering topics on brand storytelling, establishing brand identity online, designing performance-driven creatives, and optimizing the customer journey in an experience-centric economy.

HIGHLY RECOMMENDED FOR

Marketing stakeholders, digital marketing professionals, or agency talents handling creative solutions in digital media.

This bundle is also perfect for those who are in the profession of Communications, Creativity, and Media.

PROMO BUNDLE OFFER
GET 3 MASTERCLASSES FOR ONLY ₱10,620*
Reserve your slot today by clicking “ADD TO CART“!
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.

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DIGITAL CREATIVES SERIES

STARTS OCT 2, 2021
GET AN EXCLUSIVE 40% OFF FOR 3 ONLINE MASTERCLASSES!

CREATIVE BRANDING ON DIGITAL

A 4-hour, expert-led, and live online training where you will dive into the principles on how to develop a creative mindset, how to tell your brand story in a digital-first landscape, and how to get insights that can help fuel impactful and effective creatives.

Make your creatives catch your target audience’s attention. Designed to be a foundational module in the Digital Creatives Series, Creative Branding on Digital focuses on branding, storytelling, and the different strategies for getting the message you want to communicate to your customers understood.

By the end of the online masterclass, the participants will be able to learn the ideation and development process of remarkable digital creatives.

  • Discuss different ideation techniques for avant-garde creative executions and how to refine them to make them realistic and executable
  • Determine sources of insights that can help you design impactful and effective creatives that make your brand stand out from the clutter
  • Discover how to communicate your message through storytelling, anchoring on strategies like multimedia, cross-media, and transmedia
  • Learn how to lay down your brand’s tone and voice for a consistent brand persona online

Dates:

  • BATCH 1: Oct 2 (Sat)

Time:

  • 08:00 – 12:00 Philippine Time (PHT) (UTC +8) /
  • 08:00 – 12:00 Singapore Time (SGT) (UTC +8) /
  • 07:00 – 11:00 Indonesia Time (WIB) (UTC +7) /
  • 07:00 – 11:00 Vietnam Time (ICT) (UTC +7) /
  • 06:30 – 10:30 Myanmar Time (MMT) (UTC +6:30)

EFFECTIVE CREATIVES THAT CONVERT

A 4-hour, expert-led, and live online training where you will grasp how to craft branded content that communicates your message and objective to your target audience effectively, whether it’s through images, text, video, sound or online assets (website, landing page, etc.).

Make your creatives conversion-focused. Building on the first module, the Effective Creatives That Convert focuses on translating creative ideas and the brand story into a meaningful medium that achieves its intended objective.

By the end of the online masterclass, participants will be able to visualize and design marketing collateral with campaign objectives in mind.

  • Discover what makes great content tick and the foundations for building content territory
  • Identify elements and principles of creative design to produce effective content materials
  • Learn how to map out your content marketing funnel, from awareness down to loyalty
  • Calculate the impact of designs based on DMB metrics of effectiveness and exposure

Dates:

  • BATCH 1: Oct 16 (Sat)

Time:

  • 08:00 – 12:00 Philippine Time (PHT) (UTC +8) /
  • 08:00 – 12:00 Singapore Time (SGT) (UTC +8) /
  • 07:00 – 11:00 Indonesia Time (WIB) (UTC +7) /
  • 07:00 – 11:00 Vietnam Time (ICT) (UTC +7) /
  • 06:30 – 10:30 Myanmar Time (MMT) (UTC +6:30)

DESIGNING CUSTOMER EXPERIENCE

A 4-hour, expert-led, and live online training where you will learn how to plot your customer experience map, how to spot customer pain points, and develop solutions that move your customers down the marketing funnel more seamlessly.

Design creative solutions to retain and get more customers. Leveraging on the first two modules, Designing Customer Experience is focused on contextualizing creative outputs in terms of the customer journey so you can design meaningful experiences.

By the end of the online masterclass, participants with knowledge of creative solutions will be able to model a positive customer experience in every digital touchpoint.

  • Understand the importance of customer experience and how experience affects a business’ bottom-line profit
  • Develop distribution and engagement strategies, in addition to selecting touchpoints for a creative campaign
  • Plot your customer journey and identify customer pain points along the way through a Service Blueprint
  • Use your customer pain points as moments of opportunity to improve the customer experience journey

Dates:

  • BATCH 1: Oct 23 (Sat)

Time:

  • 08:00 – 12:00 Philippine Time (PHT) (UTC +8) /
  • 08:00 – 12:00 Singapore Time (SGT) (UTC +8) /
  • 07:00 – 11:00 Indonesia Time (WIB) (UTC +7) /
  • 07:00 – 11:00 Vietnam Time (ICT) (UTC +7) /
  • 06:30 – 10:30 Myanmar Time (MMT) (UTC +6:30)

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