ONLINE DIGITAL MARKETING FUNDAMENTALS PROGRAM
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ONLINE SOCIAL MEDIA PROGRAM

 

OVERVIEW

Basic digital marketing competency is an advantage in the New Normal regardless of the profession or career.

In this bundle, learn how to set up your online presence. Understand each media and platform available and which best fits your brand objectives, and how to communicate with customers online.

HIGHLY RECOMMENDED FOR

Any individual who wants to dip their toes in digital marketing for the first time or want to be updated with the latest digital trends and platforms.

This bundle is also for those who are or want to become a Digital Marketing Specialist or a Social Media Specialist.

PROMO BUNDLE OFFER
GET 2 PROGRAMS FOR ONLY ₱36,480*
Reserve your slot today by clicking “ADD TO CART“!
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.

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DIGITAL MARKETING FOR STARTERS

LAST 2021 BATCH STARTS ON NOV 6, 2021
GET AN EXCLUSIVE 40% OFF FOR 2 PROGRAMS!

ONLINE DIGITAL MARKETING FUNDAMENTALS PROGRAM

Digital marketing is not just Facebook, but the interaction of multiple social and other digital touchpoints.

By the end of the 2-day online program, you shall be able to create a social media strategy and plan. Get knowledge on how to build a playbook and content strategy for your business.

  • Learn how to create a 360-degree, end-to-end digital marketing plan from setting objectives to measurement.
  • Rediscover the basics of marketing that can also be applied to digital – target markets, personas, and journeys.
  • Learn how to uncover customer insights that can be used to determine how to angle your marketing campaign.
  • Identify the key frameworks on how to create an effective content strategy that resonates with your customers.
  • Learn how to build owned assets – website, social media pages, and emails, that provide a good user experience.
  • Understand the basics of paid channels – digital paid media, social media ads, search, and influencer marketing.
  • Learn to define KPIs and the proper metrics to track for your digital campaigns, all while managing your budget.

Dates:

  • BATCH 54: Nov 6, 13, 20, 27 (Sat)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SGT) (UTC +8) 
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

ONLINE SOCIAL MEDIA PROGRAM

Learn how to augment social media with your other digital channels for a holistic omnichannel experience.

By the end of the 2-day online program, you shall be able to develop a measurement framework and a performance optimization plan for a chosen campaign.

  • Learn the different social media tools available for marketers to derive consumer insights.
  • Understand content marketing and how can you create and make your content stand out.
  • Discover how to use niche social platforms like TikTok, Discord, and Viber for your brand.
  • Determine if influencer marketing is for you and how to start working with influencers.
  • Absorb tips, tricks, and best practices on how to optimize your social media platforms.
  • Identify how to create a social media content and engagement strategy for your brand.
  • Identify the right metrics to track in different social platforms based on your objectives.
  • Identify how to create a consumer-focused and strategic social media marketing plan.

Dates:

  • BATCH 37: Sep 16, 17 (Thu-Fri)
  • BATCH 38: Dec 4, 11 (2 Sat)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SGT) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

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