ONLINE SEO PROGRAM
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ONLINE DIGITAL MEDIA PLANNING PROGRAM

 

OVERVIEW

Search is a channel that brands can take advantage of for awareness and consideration. Be searchable online with proper Search Engine Optimization (SEO) and Search Engine Marketing (SEM) executions.

In this bundle, learn how to drive traffic to an owned asset (e.g. website, a landing page) using organic search (SEO), paid search (SEM), and other paid digital media platforms (Facebook, YouTube, etc.)

HIGHLY RECOMMENDED FOR

Any individual who wants to learn about content marketing especially in the context of search and paid digital media and those who are exposed to organic or paid aspects of search and want to be exposed to the other for a holistic view.

This bundle is also perfect for those who are or want to become a Search Engine Specialist, Search Engine Marketer, or Digital Media Content Strategist.

PROMO BUNDLE OFFER
GET 2 PROGRAMS FOR ONLY ₱24,480*
Reserve your slot today by clicking “ADD TO CART“!
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.

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DIGITAL MEDIA CONTENT MARKETING

STARTS SEP. 30, 2021
GET AN EXCLUSIVE 40% OFF FOR 2 PROGRAMS!

ONLINE DIGITAL MEDIA PLANNING PROGRAM

Start with an in-depth class on how to use and take advantage of paid digital media to drive traffic and conversions.

By the end of the 2-day online program, students will learn how to plan, buy, track, and optimize their own digital media to be able to create a digital media strategy and plan.

  • Know how to distinguish the roles and responsibilities of a digital media planner and digital media buyer.
  • Be able to approach digital media methodically using the CDM Five-Step Media Planning Framework.
  • Identify how to match the right objectives with the right digital media platform, audience, and ad format.
  • Learn how to craft and populate a Media Objectives and Strategy template and Visual Media Schedule.
  • Discover how to set up, publish, and measure digital ads on Facebook, Instagram, Google, and YouTube.
  • Navigate popular digital paid media tools: Facebook Business Manager and the Google Ads Manager.

Dates:

BATCH 22: Sep 30, Oct 1 (Thu, Fri)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SST) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

ONLINE SEO PROGRAM

Augment your journey on becoming a Holistic Search Marketer with a crash course on Search Engine Optimization.

By the end of the 1-day online program, students will get the technical knowledge to create a comprehensive and systematic SEO action plan.

  • Determine what Search Engine Optimization (SEO) is and its role for a business.
  • Learn how websites work and the basic programming languages that are used.
  • Learn the history of search and how Google Search works and evolved over time.
  • Know the proper techniques in keyword research and selection that work.
  • Discover on-page SEO methods that emphasize crafting standout content.
  • Get the best practices in content creation and optimization for text and video.
  • Understand off-page SEO and its techniques to attract and acquire backlinks.
  • Learn technical SEO methods for improving the overall website experience.
  • Understand the various SEO KPIs to measure success & how to measure it.

Dates:

BATCH 7: Oct 9 (Sat)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SST) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

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