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Digital Marketing Analytics Program


In this world of digital, the amount of data that we gather can be overwhelming. Navigate through the different analytical tools and data to uncover actionable insights with this Digital Marketing Analytics Program. In this course, you will be exposed to analytical tools and methodologies that can help you piece together data that support performance and growth! Be able to collect, store, manage, mine the data, and report it for better decision-making.

By the end of the 2-day program, you shall be able to develop a measurement framework and a performance optimization plan for a chosen campaign.

Any professional wanting to deep-dive their digital learning in digital marketing analytics.


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Navigate through the different analytical tools and data to uncover actionable insights with this Digital Marketing Analytics Program.

DAY 1 | Digital Marketing Analytics

1. Key Principles

  • Digital Measurement
  • Data Ethics
  • Performance Marketing

2. Essential Frameworks

  • Data Value Chain
  • Conversion Funnel
  • Digital Measurement Board E2
  • Infinity Optimization Process

3. Measurement Planning
4. Visual Media Schedule
5. Digital Measurement Tools

DAY 2 | Performance Marketing

1. Conversion Rate Optimization Deep Dive: Explore Phase
2. Conversion Rate Optimization Deep Dive: Validate Phase
3. Touchpoint Optimization: Website/App at the Core
4. Touchpoint Optimization: Online to Offline
5. Marketing Automation


A CDM Certification entitles its bearer that he/she received a digital marketing education of credibility, integrity, and the highest standard. This formal documentation of competency is the only Philippine Digital Certification recognized by the digital industry’s leading experts, which consists of the 500+ members of CDM’s subject matter experts, clients & partners, and local & international advisory board members.

Should one wish to be granted a CDM Certification, a fee shall be paid upon application and a Certification Exam must be taken and passed.

If you do not opt to take the Certification Exam for CDM Certification, a Certificate of Participation will be given instead.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs as partners who share with their students the best practices and latest digital trends.

Founder, Chief Technology Officer,
CirroLytix Research Services

Managing Consultant & Chief Data Scientist,
CirroLytix Research Services

Business Analytics Consulatant & Chief Digital Officer,
CirroLytix Research Services

2-Day Program with CDM Certification for Business Analytics

PHP 24,900 + VAT

2-Day Program with Certificate of Participation

PHP 18,900 + VAT

1-Day Class

PHP 9,900 + VAT

CDM Certification is optional. Learn more about CDM Certifications.



1. 16 hours of face-to-face learning sessions (lectures, experiential learning approach, hackathons, and activities)
2. Lifetime access to supplementary learning materials – readings/videos/case studies via our student learning portal
3. Lifetime access to class presentations by our Subject Matter Experts
4. The opportunity to consult with the Subject Matter Experts during class
5. Certificate of Participation at the end of the program
6. Meals are provided (Lunch, AM & PM snacks)


  • 9:00 AM – 6:00 PM


2 Consecutive Saturdays

  • September 19 & 26

2 Consecutive Days (Thursday & Friday)

  • June 4 & 5


Venues vary per program, but classes are held within Metro Manila – mostly in Pasig, Makati, and Taguig City.

Who can take this program?

This is open to everyone who wants to deep-dive their digital learning on digital marketing analytics and data insighting. The general profile of our students for this program range from marketing professionals, marketing specialists, product managers, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?

No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll into this program?

1: Choose Your Program
Find the perfect Digital Training Program among our 6 industry-verified programs. See how you can use them to bring you that needed leverage in your career.

2: Complete Your Application
Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your application.

3: Payment and Confirmation
Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to seeing you in class as you embark on your digital journey.

What are your payment options?

You may choose to make a Bank Deposit, Online payments (via bank transfer) credit cards or pay with major Credit Cards (via PayPal).

Should you need assistance with your payment, you may easily contact our Customer Support Team to discuss this further.

What happens if I cannot make it to both scheduled classes?

This program is designed for 2 full days of a comprehensive learning experience on the basics of digital marketing analytics and applied business analytics. However, a 1-day rate is offered for those who wish to attend only 1 class session.

Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?

We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.

You may also choose to receive a CDM Certification for Business Analytics. This is earned after finishing the course and passing the certification exam. We recommend to get this CDM Certification to be a recognized expert in your field.