Digital Marketing Fundamentals Program

$ 0.00

Based on a deep understanding of your target customers, you will learn how to create an effective digital marketing plan and gain techniques on how to engage with them across a digital ecosystem of social media, website, email, video, and mobile marketing. You will also gain tools on how to track your progress across the different platforms with the right metrics.

By the end of the 4-day program, you shall be able to create an effective digital marketing strategy and plan.


Any individual who wants to learn the basics of digital marketing.


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Get a comprehensive and accelerated understanding of digital marketing and its role to drive business growth.

DAY 1 | Digital Marketing Strategy

1. Exploring the Different Roles of Digital
2. Defining Digital Objectives through the Conversion Funnel
3. Knowing Consumers
4. Understanding Key Content Frameworks
5. Big Idea Framework
6. Knowing Digital Content Formats
7. Understanding Digital Content Frameworks: POGLE

DAY 2 | Strategy, Implementation, and Metrics by Channel (Part I)

1. Knowing Digital Distribution Touchpoints & Strategies (Part I)

  • Social Media: Facebook, Twitter, Instagram & LinekedIn
  • Video: YouTube, Digital Video
  • Email Marketing
  • Search: Paid & Organic

DAY 3 | Strategy, Implementation, and Metrics by Channel (Part II)

1. Knowing Digital Distribution Touchpoints & Strategies (Part II)

  • Display & Native Ads
  • Emerging Channels & Platforms

2. Exploring Integrated Strategies

  • Mobile Marketing
  • E-Commerce
  • CRM

DAY 4 | Digital Measurement and Analytics

1. Defining Success Indicators/KPIs


A CDM Certification entitles its bearer that he/she received a digital marketing education of credibility, integrity, and the highest standard. This formal documentation of competency is the only Philippine Digital Certification recognized by the digital industry’s leading experts, which consists of the 500+ members of CDM’s subject matter experts, industry partner institutions, corporate clients, and local & international advisory board members.

Should one wish to be granted a CDM Certification, a fee shall be paid upon application and a Certification Exam must be taken and passed.

If you do not opt to take the Certification Exam for CDM Certification, a Certificate of Participation will be given instead.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs as partners who share with their students the best practices and latest digital trends.

Strategy Director,

Chief Digital Officer,
Havas Ortega

Digital Campaign Manager,
PhilAm Life Insurance

Performance Marketing Manager,
Globe Telecom


4-Day Program with CDM Certification for Digital Marketing Fundamentals

PHP 35,900 + VAT

4-Day Program with Certificate of Participation Only

PHP 29,900 + VAT

CDM Certification is optional. Learn more about CDM Certifications.



1. 32 hours of face-to-face learning sessions (lectures, experiential learning approach, hackathons, and activities)
2. Lifetime access to supplementary learning materials – readings/videos/case studies via our student learning portal
3. Lifetime access to class presentations by our Subject Matter Experts
4. The opportunity to consult with the Subject Matter Experts during class
5. Certificate of Participation at the end of the program
6. Meals are provided (Lunch, AM & PM snacks)


  • 9:00 AM – 6:00 PM


  • May 9, 16, 23 & 30
  • July 4, 11, 18 & 25
  • August 15, 22, 29 & September 5
  • October 3, 10, 17 & 24
  • November 14, 21, December 5 & 12


Venues vary per program, but classes are held within Metro Manila – mostly in Pasig, Makati, and Taguig City.

Who can take this program?

Anyone who wants to learn the basics of digital marketing. This is open to fresh graduates who wish to start a career in digital marketing and to seasoned marketers, agency managers, and strategists who wish to update their knowledge in digital marketing.

Is this program required before taking your Specialist Programs (e.g. Social Media, E-Commerce, Digital Media Planning)?

It is not mandatory. While we recommend to do Digital Marketing Fundamentals Program first to have a holistic view of digital marketing, you can choose to deep-dive straight into any Specialist Program of your interest.

Do I need to have a marketing background?

No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll into this program?

1: Choose Your Program
Find the perfect Digital Training Program among our 6 industry-verified programs. See how you can use them to bring you that needed leverage in your career.

2: Complete Your Application
Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your application.

3: Payment and Confirmation
Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to seeing you in class as you embark on your digital journey.

What are your payment options?

You may choose to make a Bank Deposit, Online payments (via bank transfer) credit cards or pay with major Credit Cards (via PayPal).

Should you need assistance with your payment, you may easily contact our Customer Support Team to discuss this further.

What happens if I cannot make it to all 4 scheduled classes?

The program is designed for 4 days full of a comprehensive learning experience on the basics of digital marketing. We highly discourage attending only 1/2 sessions so that you can fully gain from the lesson plan prepared for you by the industry experts.

Please contact our Customer Support Team so that we may discuss with you our rescheduling policy.

Do I receive a certificate after the program?

We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the full program rate.

You may also choose to receive a CDM Certification for Digital Marketing Fundamentals. This is earned after finishing the course and passing the Certifying Exam. We recommend to get this CDM Certification to be a recognized expert in your field.