ONLINE E-COMMERCE PROGRAM
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ONLINE DIGITAL MARKETING ANALYTICS PROGRAM

 

OVERVIEW

Data is key if you want to unlock growth for your E-Commerce business. Tag the right assets, track the right metrics, have an experimental mindset, and optimize based on data in the E-Commerce Performance Analytics bundle.

In this bundle, learn how to do better drive-to-site marketing and effective online sales conversion campaigns using customer data for your E-Commerce platform. Understand your visitors to increase them and make them come back and discover how to optimize your E-Commerce platform’s user experience from online to offline.

HIGHLY RECOMMENDED FOR

Any individual who has already established E-Commerce platforms but is looking for ways on how to optimize or those who are just starting and want to understand how to integrate performance marketing concepts into E-Commerce.

This bundle is also perfect for individuals who are or want to become an E-Commerce Analyst or a Performance Marketing Specialist.

PROMO BUNDLE OFFER
GET 2 PROGRAMS FOR ONLY ₱34,080*
Reserve your slot today by clicking “BOOK NOW”!
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.

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E-COMMERCE PERFORMANCE ANALYTICS

STARTS JULY 10, 2021
GET AN EXCLUSIVE 40% OFF FOR 2 PROGRAMS!

ONLINE E-COMMERCE PROGRAM

From planning, marketing, operating and growing, create an end-to-end E-Commerce plan for your business.

By the end of this 4-half-day online program, you will learn how to set up, manage, integrate and grow E-Commerce for your business.

  • Discuss frameworks that describe all the moving parts of E-Commerce.
  • Identify requirements for setting up an online or E-Commerce business.
  • Discuss digital marketing strategies for driving visitors to the platform.
  • Identify pricing approaches that leverage psychological levers.
  • Discuss user experience strategies for driving in-platform conversions.
  • Map-out steps for logistics and fulfillment: pick, pack, ship, and deliver.
  • Identify strategies for cultivating and maintaining loyal platform customers.
  • Determine the optimal team structure and ways of working for E-Commerce.
  • Instill and maintain an omnichannel view of E-Commerce and brick and mortar.
  • Identify scale and growth strategies that E-Commerce businesses can apply.

Dates:

BATCH 13: Sep 4, 11, 18, 25 (4 Sat)

Time:

  • 13:00 – 17:00 Philippine Time (PHT) (UTC +8)
  • 13:00 – 17:00 Singapore Time (SST) (UTC +8)
  • 12:00 – 16:00 Indonesia Time (WIB) (UTC +7)
  • 12:00 – 16:00 Vietnam Time (ICT) (UTC +7)
  • 11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)

ONLINE DIGITAL MARKETING ANALYTICS PROGRAM

Be data-driven and take your E-Commerce to the next level with deeper learning on performance marketing and marketing analytics.

By the end of the 2-day online program, you shall be able to develop a measurement framework and a performance optimization plan for a chosen campaign.

  • Apply the key principles of digital measurement, data ethics, and performance marketing across a variety of business uses.
  • Utilize Analytics Frameworks to map the conversion journey, measure exposure and effectiveness, and optimize performance.
  • Setup Facebook Analytics and Google Analytics using appropriate metrics and KPIs based on the overall business objectives.
  • Apply the Explore Phase of the CRO Framework to gather information and identify opportunities for the business.
  • Apply the Validate Phase of the CRO Framework to design impactful experiments and build on experiment results.
  • Design experiments using given tools and techniques for a variety of touchpoint or platform optimization scenarios.

Dates:

BATCH 26: Oct 7, 8 (Thu, Fri)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SST) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

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