OVERVIEW

In this program, you and your team will get a hands-on, in-depth instruction from the best-of-the-best experts on how performance marketing works. You will discuss the key success indicators (KPIs) across digital platforms that matter to help you measure the success of your digital marketing campaigns. You will go through detailed instructions on how to conduct a performance marketing audit based on a checklist from digital ad campaigns, SEO, and website platforms to set you up for success.

This is an exclusive, in-house learning experience on Performance Marketing. You can choose between a full or 8-hour-long session or a half-day or 4-hour-long session based on your team’s needs.

OBJECTIVES OF THIS PROGRAM
FULL PROGRAM (8-HOUR-LONG SESSION)
By the end of the 8-hr program, the students will be able to evaluate their performance marketing capabilities based on various technical and strategic criteria.

POCKET SESSION (4-HOUR-LONG SESSION)
By the end of the session, the students will be able to explain the differences between brand marketing and performance marketing.

RECOMMENDED FOR
Teams who are looking to learn about the benefits of performance marketing and create their own capabilities as well.

NOW YOU CAN GET 2 PROGRAMS AT 20% OFF OR 3 PROGRAMS AT 30% OFF!
Avail of two (2) programs and get 20% OFF and save PHP 100,000.00* in total.
Avail of three (3) programs and get 30% OFF and save PHP 225,000.00* in total.
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.

Fill up the form below and get a quotation from us!

Exclusive Corporate Program:
PERFORMANCE MARKETING

CDM’s Exclusive Corporate Program provides a full program (8-hour or full-day) or a pocket session (4-hour or half-day).

Full Program

  • Defining Performance Action: What Does Marketing Success Mean to You?
    • Different types of conversion
    • Buying models on digital
    • KPI benchmarks and best practices
    • Performance Studies (BrandLift, Crossmedia Studies, etc)
    • Tagging, Tracking, Creating a Single-view of Customer, and Attribution
  • Persuasion Techniques: Overview
  • Performance Marketing Strategies: Powerful Strategies That Convert
    • Retargeting
    • Dynamic advertising
    • Collaborative advertising
    • Native advertising
    • Affiliate marketing
  • Optimizing Conversions: How Can We Remove Barriers to Conversion?
    • User Flow Analytics
    • CRO via UX
  • Marketing Automation: How Do You Scale Personalized Ads?
    • Programmatic Ads
    • Marketing Automation
    • Dynamic Creative Ads

Pocket Session

  • Defining Performance Action: What Does Marketing Success Mean to You?
    • Different types of conversion
    • Buying models on digital
    • KPI benchmarks and best practices
    • Performance Studies (BrandLift, Crossmedia Studies, etc)
    • Tagging, Tracking, Creating a Single-view of Customer, and Attribution
  • Persuasion Techniques: Overview
  • Performance Marketing Strategies: Powerful Strategies That Convert
    • Retargeting
    • Dynamic advertising
    • Collaborative advertising
    • Native advertising
    • Affiliate marketing

Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.

Choose the specific dates* that best fit your operations & your team’s availability.

*Subject to CDM Team & SME availability.

STEP 01 | Let us know your schedule restrictions & preferences

STEP 02 | Allow us to check the availability of our faculty and team to match yours.

STEP 03 | Approve and finalize the schedule options we will be sending

Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*

*Limited to a reasonable extent only. Subject to availability of resources.

INDUSTRY-SPECIFIC CASE STUDIES

Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.

COLLABORATE WITH ENGAGED EXPERTS

Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.

DISCUSS SPECIFIC CHALLENGES

Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.

YOU’RE ONE STEP CLOSER TO UPSKILLING YOUR TEAM!

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    BOOST YOUR TEAM’S DIGITAL CAPABILITIES
    WITH OUR OTHER EXCLUSIVE CORPORATE PROGRAMS

    Our learners are passionate about their learning. We highly recommend you to deepen your digital skills in these programs.

    Exclusive Corporate Program: Customer Experience
    Exclusive Corporate Program: Omnichannel Strategy
    Exclusive Corporate Program: Data-Driven Decisions
    Exclusive Corporate Program: Social Selling