OVERVIEW
In this 2-day expert-led, live online class, you will learn how to put together your organization’s e-commerce marketing and conversion plan with the industry’s best practices. Experience 8-hours of live online sessions covering modules on the e-commerce marketing ecosystem, frameworks, conversion strategies, product mix/pricing optimizations, the role of UX, and making data-driven decisions. You will also gain access to a library of case studies, whitepapers, and templates – many of which are otherwise only exclusive to MMA members.

OBJECTIVES OF THIS PROGRAM
By the end of this 2-day online program, you will be able to understand and apply fundamental e-commerce marketing strategies and best practices.

RECOMMENDED FOR
Any professional wanting to deep-dive their digital learning in e-commerce marketing.

MMA x CDP CERTIFICATION PROGRAM: E-COMMERCE MARKETING STRATEGIES

STARTS ON DEC 9, 2021
REGISTER TODAY!

MODULE 1 | NAVIGATING THE E-COMMERCE LANDSCAPE

  • Key Players and the E-Commerce Ecosystem
  • E-Commerce Landscape Global vs. Regional

MODULE 2 | E-COMMERCE FRAMEWORKS

  • Buyer’s Journey
  • E-Commerce Value Chain

MODULE 3 | E-COMMERCE EXPERIENCE STAGES & SHOPPER PREFERENCES

  • Social Selling
  • Marketplace
  • Owned
  • Omnichannel
  • When do customers choose a particular experience/platforms/accounts?

MODULE 4 | MEASURING E-COMMERCE PERFORMANCE

  • Advanced Business Metrics: Drive-to-Site, Conversion, Fulfillment, Loyalty

MODULE 5 | DATA-DRIVEN MARKETING

  • Brand and Performance Marketing
  • Cohorts in E-Commerce
  • Targeting Capabilities

MODULE 6 | AWARENESS STRATEGIES

  • Display and Social Ads
  • Video Ads

MODULE 7 | CONSIDERATION STRATEGIES

  • Search Advertising
  • Content Marketing and Brand Storytelling

MODULE 8 | PRODUCT SELECTION

  • BCG Matrix and Portfolio Strategy
  • Cross-Selling, Upselling, Cycle Selling
  • Product Bundling
  • How to Build/Develop a Category

MODULE 9 | PRICING STRATEGIES

  • Competition, Cost, Customer – Based
  • Anchoring Value
  • Charm, Partition, Comparative, Bundled Pricing

MODULE 10 | CONVERSION RATE OPTIMIZATION

  • Product Naming and Tagging
  • Captivating Product Images
  • Product Captions
  • Persuasion Topics
  • Multi-Touch Attribution

MODULE 11 | PROMOTIONS

  • Thematic and Seasonal Promotions
  • Non-Pricing Related Promotions
  • Couponing
  • Promo Intensity and Mechanics

Get involved online
Unlike your regular recorded webinar and online class, the MMAxCDP Certification Program: E-Commerce Marketing Strategies is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP and MMA Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with the team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your live online classes, your CDP x MMA Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital MMAxCDP Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital MMAxCDP Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

THE MMAxCDP CERTIFICATION ADVANTAGE

An MMAxCDP Certification is the APAC’s only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the MMA, 500+ members of CDP and MMA’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is formal documentation that demonstrates proficiency and competency in digital.

Your MMAxCDP Certification and education will allow you to network with like-minded professionals who are digital leaders through lifelong learning.

To earn an MMAxCDP Certification, you are required to complete the MMAxCDP Certification Program, take, and pass the Certification Exam. Upon completion of all requirements, a copy of your MMAxCDP Certification will be sent to you via email once it is made available.

 

NEW! MMAxCDP Master Certification in Modern Marketing

Considered a high-level achievement, this Master Certification ensures that the bearer has both a broad and in-depth understanding of his/her chosen field in modern marketing. To receive the Master Certification, the candidate must be able to gain, at least, two (2) MMAxCDP Certifications.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

PLEASE LOOK FORWARD TO OUR LINEUP OF SUBJECT MATTER EXPERTS!

CHAY MONDEJAR-SAPUTIL
Retail and eCommerce Vertical Lead, Facebook
former General Manager at Wunderman, Managing Director at Chimes Digital Marketing Solutions, Product Manager for Windows at Microsoft

ASH MANDHYAN
Country Channel Partner, ByteDance
former CEO at Quanta Digital, Head of Client Solutions at Facebook, and VP of Operations at Lazada

2-HALF-DAY PROGRAM WITH MMAxCDP CERTIFICATION:

USD 250

 

GROUP DISCOUNT available for a minimum of 4 participants! Email us at marketing@cdm.ph to avail!

  • Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
  • Opportunities to consult directly with CDP, MMA, and SMEs
  • 5+ interactive learning in-session activities
  • 50+ case studies in the student library
  • 25+ whitepapers
  • 10+ mobile marketing checklists
  • 2 optional homework activities
  • Access to a private WhatsApp group dedicated to the program
  • 80-point certification exam
  • Earn an MMAxCDP Certification on Marketing Technology (MarTech) Foundations at the end of the program, valid for 2-years, upon passing the requirements

Payment Methods
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal

*except American Express

DATES:

  • BATCH 1: Dec 9, 10 (Thu, Fri)

TIME:

  • 15:00 – 19:00 Singapore Time (SGT) (UTC +8)
  • 15:00 – 19:00 Philippine Time (PHT) (UTC +8)
  • 14:00 – 18:00 Indonesia Time (WIB) (UTC +7)
  • 14:00 – 18:00 Vietnam Time (ICT) (UTC +7)
  • 12:30 – 18:30 India Time (IST) (UTC +5:30)

Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in marketing technologies. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of CDM’s Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll in this program?

  1. Click on “REGISTER NOW”
    You will be led to the CDP x MMA enrollment page where you can start your registration.
  2. Complete your Registration
    Register with CDP x MMA with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept the Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of mobile marketing. Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We issue an MMAxCDP Certification for E-Commerce Marketing Strategies. This is earned after finishing the course and passing the qualifying exam. We recommend to get this MMAxCDP Certification to be a recognized expert in your field.

GROW YOUR CAREER TODAY!
INQUIRE NOW!

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