ONLINE E-COMMERCE PROGRAM

In this new Online E-Commerce Program, you will learn how to start, manage, and grow your online business, whether it is your own or on e-commerce platforms. With the rapid growth of online shopping and e-commerce across industries, you need to accelerate your plans and pivot to support online demand. Learn everything from the fundamentals of how to draw your online shoppers’ journey, e-commerce marketing strategies to drive traffic and sales, and understand the backend of e-commerce operations, technologies, and structures. In the last session, you will learn about the stages of scaling up an e-commerce business and know the necessary steps to take. At the end of the full program, you will gain the knowledge and skills to develop an end-to-end e-commerce strategy.

This program is an expert-led, blended online class to be delivered as four (4) half-day live, expert-led sessions with self-paced learning content.

OBJECTIVES OF THIS PROGRAM
By the end of this 4-half-day online program, you will learn how to set-up, manage, integrate and grow e-commerce for your business.

RECOMMENDED FOR
Any professional and entrepreneur wanting to deep-dive their digital learning in e-commerce and starting an online business.

 

NOTE
See “Rates & Payment” section to view rates & inclusions for each Enrollment Type.
Day 1 covers E-Commerce Fundamentals. Day 2 covers E-Commerce Marketing. Day 3 covers E-Commerce Operations. Day 4 covers E-Commerce Growth.

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ONLINE E-COMMERCE PROGRAM

UPCOMING BATCH STARTS ON MAY 15, 2021
ENROLL EARLY TODAY, SAVE UP TO 40% OFF! LIMITED TIME OFFER!

DAY 1 | E-COMMERCE FUNDAMENTALS

LIVE, FACILITATED TOPICS COVERED

  • Mindsetting: E-Commerce Introduction
    • E-Commerce Defined
    • Statistics
    • Trends
      • Shoppertainment
      • Influencer Affiliates
      • Augmented Reality
      • Direct-to-Consumer
  • Essential E-Commerce Frameworks
    • Customer Path-to-Purchase: E-Commerce Shopper Journey
    • Brand Path-to-fulfillment: E-Commerce Value Chain
    • E-Commerce Metrics
  • E-Commerce Experiences
    • Social Selling
    • Marketplace
    • Owned
    • Omnichannel
  • FAQs on Starting E-Commerce
    • Taxes and Legalities
    • Cost Implications
  • Supply Chain and Vendor Sourcing
    • Vendor Selection: Criteria and Process
    • Viable E-Commerce Inventory Models (Outright, Consignment, Dropship, Crossdock)

SELF-PACED LEARNING CONTENT

  • Business Model Canvas
  • Value Proposition Canvas
  • E-Commerce Ecosystem – Partners and Enablers

DAY 2 | E-COMMERCE MARKETING

LIVE, FACILITATED TOPICS COVERED

  • Drive-to-Site: Marketing Strategies
    • Content Marketing and SEO
    • Social Media
    • Digital Media and Paid Advertising
  • On-Site Conversions: Product
    • Merchandise/Product Selection
      • BCG Matrix
      • Seasonal
    • UX and UI for E-Commerce
      • Product Naming Convention
      • Captivating Product Images
      • Searchability and Tagging
      • Informative Product Page
      • Persuasion Principles
  • On-Site Conversions: Pricing
    • Basic Pricing Strategies
    • Anchoring Pricing
    • Product Bundling
  • On-Site Conversions: Placing
    • Categories Pages
    • Best-seller Pages
    • Other Conversion Touchpoints
  • On-Site Conversions: Promotions
    • Thematic & Seasonal Promotions
    • Non-pricing Related Promotions
    • Coupons/Vouchers

SELF-PACED LEARNING CONTENT

  • Facebook Dynamic and Collaborative Ads
  • Content Marketing for E-Commerce
  • Deconstructing an E-Commerce Case & Stretch Goal

DAY 3 | E-COMMERCE OPERATIONS

LIVE, FACILITATED TOPICS COVERED

  • Payment and Order Processing
    • Payment Methods
    • Optimizing Buyer’s Waiting Time
      • Setting Expectations
      • Tracking Order Status
  • Fulfillment and Logistics
    • Inventory Management
    • Delivery and Logistics
    • Handling Cancellations
  • After-Sales and Support
    • Returns, Warranties, and Failed Deliveries
    • Customer Support
    • Loyalty Strategies
  • E-Commerce Performance Considerations
    • E-Commerce Measurement
      • Marketing Metrics (Shopper Journey)
      • Business Metrics
        • Gross Merchandise Value (GMV)
        • Customer Acquisition Cost (CAC)
        • Customer Lifetime Value (CLV)
        • Churn
    • Channel Strategies
      • Sales Mix Modelling
      • Omnichannel Retail

SELF-PACED LEARNING CONTENT

  • E-Commerce Payment Methods: In-depth Guides
  • DMB Maturity Model (Assessment)

DAY 4 | E-COMMERCE GROWTH

LIVE, FACILITATED TOPICS COVERED

  • Strategies from Social Selling to Omnichannel E-Commerce
    • E-Commerce Value Chain for Different Maturity Levels
      • Social Selling
      • Marketplaces
      • Owned
      • Omnichannel
  • Shoot or Steady: Knowing When and How to Scale
    • When Should You Scale?
    • How Should You Scale?
      • Bimodal Innovation
    • What Should You Aim For?
      • Profitability-Lifetime Curve
    • Who Should You Target?
      • Diffusion of Innovations
  • E-Commerce Technologies
    • Marketing Technologies
    • Ordering Technologies
    • Fulfillment Technologies
  • Reflections and Case Studies
    • E-Commerce in B2C Services
    • E-Commerce in B2B Products
    • E-Commerce in B2B Services

SELF-PACED LEARNING CONTENT

  • Life Stages of a Business
  • E-Commerce Business Matrix
  • Revenue Movdel Matrix

Get involved fully online with blended learning
Unlike your regular recorded webinar and online class, the Online E-Commerce Program is an expert-led, blended online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with the team in real-time
We have designed the live sessions into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning & check your progress
Get more content in between and after sessions through our Student Learning Portal. Self-paced learning content materials in the form of real-world cases, additional reading materials, and reflective worksheets that are prepared for you to self-assess your understanding of the topics discussed. These will help you learn in your own time and will forever be accessible.

1. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

2. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

3. Self-Paced Learning Content
After your live sessions, check and assess your understanding with the supplementary learning content materials (e.g. real-world cases, additional reading materials, and reflective worksheets) curated for you. Be also able to track your progress with your Student Learning Portal account.

4. Facilitated Online Learning
Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from this line up.

CHRISTINA LAO
Head of Digital Transformation
former Marketing Director, McDonald’s PH
Program Chair for E-Commerce Program

ASH MANDHYAN
Chief Executive Officer, Quanta Digital
former VP of Marketing, Lazada (Alibaba) PH and Client Solutions Head, Facebook
Program Chair for E-Commerce Program

4-DAY BLENDED ONLINE PROGRAM WITH CDM CERTIFICATION*

Regular Rate: ₱31,900 + VAT

Early Bird Rate, 30% OFF: ₱22,330.00 + VAT**
Summer Special, 40% OFF: ₱19,140 + VAT***

*Certification is optional. Learn more about CDM Certifications.

4-DAY BLENDED ONLINE PROGRAM WITH CERTIFICATE OF PARTICIPATION

Regular Rate: ₱25,900 + VAT

Early Bird Rate, 30% OFF: ₱18,130.00 + VAT**
Summer Special, 40% OFF: ₱15,540 + VAT***

**Early Bird Rate applies for Batch 11 only and is extended until Apr 30, 2021, only.
***Summer Special Rate applies for Batch 12-13 only and is valid until May 14, 2021, only.

Rate Inclusions:

  • 22 total learning hours to be delivered as four (4) half-day live, expert-led sessions with self-paced learning content
    • 16 hours (for 4-half-day) of live online learning sessions (lectures, experiential learning approach, hackathons, and activities)
    • 6+ total hours of self-paced learning content (e.g. real-world cases, additional reading materials, worksheets, reflective worksheets) after each session where you are expected to read, understand, and reflect on
  • Access to a Student Learning Portal with a library of content shared during the program
  • Access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Student support and consultation via class Facebook Group
  • Earn Certificate of Participation at the end of the program after full attendance
  • For Programs with CDM Certification enrollments only, a CDM Certification is granted at the end of the program after passing the qualifying exam

PAYING IN USD?

We accept payments in USD and PHP. Please choose your preferred currency by selecting either at the dropdown menu at the bottom of the page. You could also access the currency options through the pop-up menu on the right side of the page. Just slide your cursor to the right and the currency options will appear.

Displayed rates are converted based on an estimated exchange rate. The final amounts may differ. Local 12% VAT will apply.

Payment Methods: 
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal
  • Bank transfer through Unionbank or BDO**

*Except for American Express

**Not available for payments made in USD.

Payment Advisory:
Due to the community quarantine, we are unable to issue official receipts. Issuance will resume once quarantine is lifted. Thank you for your patience and understanding.

DATES

  • BATCH 11: May 15, 22, 29, Jun 5 (4 Sat)
  • BATCH 12: Jul 10, 17, 24, 31 (4 Sat)
  • BATCH 13: Sep 4, 11, 18, 25 (4 Sat)

TIME

  • 13:00 – 17:00 Philippine Time (PHT) (UTC +8)
  • 13:00 – 17:00 Singapore Time (SST) (UTC +8)
  • 12:00 – 16:00 Indonesia Time (WIB) (UTC +7)
  • 12:00 – 16:00 Vietnam Time (ICT) (UTC +7)
  • 11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)

Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in putting up their online business. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll into this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. Once you select the program that you will bring you that needed leverage in your career, select the Program Class, Enrollment Type, and Program Schedule of your choice.
  2. Complete your Registration
    Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the registration is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 4 half-days full of a comprehensive learning experience on the essential and key topics of e-commerce. It is essential that you can fully gain from the lesson plan prepared for you by the industry experts especially in preparation for the Certification exam.

Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.

You may also choose to receive a CDM Certification for E-Commerce. This is earned after finishing the course and passing the qualifying exam. We recommend to get this CDM Certification to be a recognized expert in your field.

GROW YOUR CAREER TODAY!
INQUIRE NOW!

If you have further questions, kindly fill up the inquiry form

BOOST YOUR DIGITAL LEARNING WITH THESE CLASSES

Our learners are passionate about their learning. We highly recommend you to deepen your digital skills in these programs often enrolled together with the E-Commerce Program.

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