Intermediate Mobile Marketing Certification Program

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OVERVIEW
In this 2-day expert-led, live online class, you will deep-dive into modules on mobile creatives, mobile ad tech, media integration, intermediate performance measurement, and innovation frameworks. On top of this, you will be given downloadable checklists and handouts, plus access to a library of case studies, whitepapers, and templates — many of which are otherwise only exclusive to MMA members.

OBJECTIVES OF THIS PROGRAM
By the end of this 2-day online program, you will be able to develop use cases using intermediate mobile executions discussed. Gain an understanding of the different intermediate platforms, media, and technologies for advanced mobile marketing. Develop an experimental mindset through thinking of applications for advanced mobile marketing techniques.

RECOMMENDED FOR
Any professional wanting to deep-dive their digital learning in advanced mobile marketing executions and techniques.

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CDP x MMA: INTERMEDIATE MOBILE MARKETING CERTIFICATION PROGRAM

STARTS OCT 27, 2020

ENROLL ONLINE TODAY!

MODULE 1 | MOBILE CREATIVES AND EXPERIENCES

  • MMA Mobile Creative Framework
    • Types of Innovative Mobile Approaches
    • Mobile Creative Best Practices + Case Studies
  • Advanced Mobile UX Concepts
    • Visual design, Interaction Design, Information Architecture
    • Best Practices + Case Studies

MODULE 2 | MOBILE AD TECHNOLOGIES

  • Marketing Automation
    • Principles for Automation
  • Mobile Programmatic
    • Programmatic Creative Options
    • Buying Programmatic Ads
    • Ensuring Brand Safety

MODULE 3 | SHIFTS IN MOBILE PLATFORMS

  • Messaging Apps for Brands
  • Chatbots
  • Wearables, VR, AR, & MR
  • M-Commerce

MODULE 4 | INTEGRATING MEDIA TOUCHPOINTS

  • Omnichannel Marketing
    • Characteristics and Principles of Omnichannel Marketing
  • Transmedia Marketing
    • Transmedia Pillars

MODULE 5 | MOBILE MEASUREMENT AND ANALYSIS

  • Advanced Marketing Metrics
    • Lead and Lag Measures
    • Brand Marketing Metrics
    • Performance Marketing Metrics
  • Business Metrics
  • Conversion Rate Optimization

MODULE 6 | MOBILE INNOVATION

  • Innovation Models
    • 10 Types of Innovation
    • Sustaining and Disruptive Innovation
  • Primer on Agile Development
    • Agile vs. Waterfall Development

Get involved online
Unlike your regular recorded webinar and online class, the Online Intermediate Mobile Marketing Certification Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP x MMA Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your live online classes, your CDP x MMA Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDP x MMA Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDP x MMA Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

A CDP Certification is the ASEAN’s only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Mobile Marketing Association (MMA), 500+ members of CDP’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is a formal documentation that demonstrates proficiency and competency in digital.

Your CDP Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDP Certificate, you are required to complete a CDP Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDP Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

PLEASE LOOK FORWARD TO OUR LINEUP OF SUBJECT MATTER EXPERTS!

  • Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
  • Opportunities to consult directly with CDP, MMA, and SMEs
  • 5+ interactive learning in-session activities
  • 50+ case studies in the student library
  • 25+ whitepapers
  • 10+ mobile marketing checklists
  • 2 optional homework activities
  • Access to a private WhatsApp group dedicated to the program
  • 80-point certification exam
  • CDPxMMA Intermediate Mobile Marketing Certification (valid for 2-years, upon passing the requirements)

DATE:

  • BATCH 1: Oct 27, 28 (Tue, Wed)

TIME:

  • 14:00 – 18:00 Singapore Time (SST) (UTC +8)
  • 14:00 – 18:00 Philippine Time (PHT) (UTC +8)
  • 13:00 – 17:00 Indonesia Time (WIB) (UTC +7)
  • 13:00 – 17:00 Vietnam Time (ICT) (UTC +7)
  • 12:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in advanced mobile marketing. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of CDM’s Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll in this program?

  1. Click on “ENROLL NOW”
    You will be led to the CDP x MMA enrollment page to start your registration.
  2. Complete your Registration Register with CDP x MMA with the online form.
    Make sure that all details you will submit are complete, true, and correct. Remember to read and accept the Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of mobile marketing. Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We give a CDP x MMA Certification for Mobile Marketing. This is earned after finishing the course and passing the qualifying exam. We recommend to get this CDP x MMA Certification to be a recognized expert in your field.