CDP x MMA: MOBILE MARKETING PROGRAM
DAY 1 | MOBILE READINESS
- Mobile Landscape & Getting into the Mindset
- Everything on Digital is Mobile
- Mobile Trends & Statistics in APAC 2020
- Impact of COVID-19 on Digital Media Consumption in APAC
- Essential Mindsets when going into Mobile
- The Value of Mobile in Marketing
- Sharpening Marketing Communications
- Improving Customer Experience
- Enabling Operational Efficiencies
- Mobile Executions (Part 1)
- Mobile Display Ads
- Social Ads on Mobile
- Mobile Search Ads
- Mobile Video
DAY 2 | MOBILE COMPETENCE
- Mobile Executions (Part 2)
- Mobile Apps, Websites, and Accelerated Mobile Pages
- Personalization and M-Commerce
- Mobile CRM
- Mobile Data & Measurement
- What’s Next for Mobile
- Mobile Advertising (Overview)
- Mobile Programmatic
- Mobile Innovation (Overview)
- Touch-point Integration
- Technologies & Tools
- Creativity & Innovation
- Mobile Advertising (Overview)
Get involved online
Unlike your regular recorded webinar and online class, the Online Mobile Marketing Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP x MMA Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.
Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share, and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.
Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.
1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.
2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.
3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.
4. Facilitated Online Learning
Throughout your live online classes, your CDP Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience
5. Official Digital CDP Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDP Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.
A CDP Certification is the ASEAN’s only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Mobile Marketing Association (MMA), 500+ members of CDP’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is a formal documentation that demonstrates proficiency and competency in digital.
Your CDP Certification and education will allow you to network with like-minded professionals.
Should you wish to earn a CDP Certificate, you are required to complete a CDP Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDP Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.
Your class will be taught and facilitated by a mix of SMEs coming from this lineup.
Strategy Director, Ogilvy
Program Chair for Digital Marketing Fundamentals Program
Chief Experience Officer, QUIDDITY Usability Labs
former Agency Business Lead, Google
2-DAY PROGRAM WITH CDP CERTIFICATION IN MOBILE MARKETING*
*Certification is optional. Learn more about it HERE.
**Promotional rate is only available until June 10, 2020
- 16 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
- Lifetime access to supplementary learning materials – readings/videos/case studies via our Student Learning Portal
- Lifetime access to class presentations by our Subject Matter Experts
- Opportunity to consult with the Subject Matter Experts during class
- Earn Certificate at the end of the program
We accept payments through the following methods:
- Credit Cards* via PayPal
- Debit Cards via PayPal
*except American Express
Due to the community quarantine, we are unable to issue official receipts. Issuance will resume once quarantine is lifted. Thank you for your patience and understanding.
DATE: Jun 17, 19 (Wed, Fri)
- 14:00 – 18:00 Philippine Time (PHT) (UTC +8)
- 14:00 – 18:00 Singapore Time (SST) (UTC +8)
- 13:00 – 17:00 Indonesia Time (WIB) (UTC +7)
- 13:00 – 17:00 Vietnam Time (ICT) (UTC +7)
- 12:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)
- 11:30 – 15:30 India Time (IST) (UTC +5:30)
Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in mobile marketing. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of CDM’s Digital Marketing Fundamentals Program.
Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.
How do I enroll in this program?
- Click on “ENROLL NOW”
You will be led to the CDP x MMA enrollment page to start your registration.
- Complete your Registration
- Payment and Confirmation
Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.
What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of mobile marketing. Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.
Do I receive a certificate after the program?
We give a CDP x MMA Certification for Mobile Marketing. This is earned after finishing the course and passing the qualifying exam. We recommend getting this CDP x MMA Certification to be a recognized expert in your field.