SKU: OMPMA1.

Online Masterclass on Performance Marketing Audit

 7,425.00

OVERVIEW

This is a 2-half day expert-led, live online masterclass on Performance Marketing Audit. Learn hands-on, in-depth instruction from the best-of-the-best experts on how performance marketing works.

You will discuss the key success indicators (KPIs) across digital platforms that matter to help you measure the success of your digital marketing campaigns. You will get detailed instructions on how to conduct a performance marketing audit based on a checklist from digital ad campaigns, SEO, and website platforms to set you up for success.

This online masterclass is best done with the Digital Marketing Fundamentals Program to give you a holistic view and a strong foundation in Digital Marketing.

OBJECTIVES OF THIS PROGRAM
By the end of this online masterclass, participants will gain essential knowledge of performance marketing based on various technical and strategic criteria.

RECOMMENDED FOR
Any professional wanting to fine-tune their skills in performance marketing.

NOW ONLY ₱7,425 AT 25% OFF*! LIMITED SLOTS ONLY. 
Reserve your slot today by clicking on “ADD TO CART“!
*Displayed rates are converted based on an estimated exchange rate. The final amounts may differ. Local 12% VAT will apply.

Program Class

Online Masterclass on Performance Marketing Audit

Program Schedule

BATCH 1: Aug 12 & 19

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ONLINE MASTERCLASS ON PERFORMANCE MARKETING AUDIT

STARTS AUG 12, 2020

BOOK YOUR SLOTS NOW AT 25% OFF
or GET UP TO 40% OFF WITH THE DIGITAL MARKETING FUNDAMENTALS PROMO BUNDLE

  • Are you measuring what matters?
    • Ad, Campaign, Channel, and Brand metrics
  • Are your owned channels properly setup?
    • SEO Audit
    • Website UX Audit
    • Backend Analytics Set-up Audit
      • Tagging, Naming Conventions, Dashboards
  • Are your paid executions properly executed?
    • Display and Video Ads
      • Creatives Audit
      • Targeting Audit
    • Search Campaigns Audit
      • Keywords, Bidding, Copy, Landing Page
    • Attribution Audit
      • Pixel, Google tags, and UTMs
      • Naming Conventions, Tracking Practices
  • Are you testing correctly?
    • Conversion Rate Optimizations (CRO) Audit
    • Experiment Methodology Audit

Get involved online
Unlike your regular recorded webinar and online class, the Online Masterclass on Performance Marketing Audit is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share, and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

01. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

02. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

03. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

04. Facilitated Online Learning
Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

05. Certificate of Participation
At the end of your online classes, you will receive a Certificate of Participation.

A CDM Online Masterclass features the best-of-the-best experts who are sought-after industry experts in a field of specialization through breadth and depth of experience. They form part of CDM’s 200+ Subject Matter Experts. In CDM’s Online Masterclass, we give you access to connect, consult, ask questions, and learn about a specialty class direct from the masters. These highly experienced professionals have made a name for themselves in specialty topics they will be teaching you in our classes.

CDM’s Online Masterclass is designed using the same Understanding by Design (UBD), instructor-led principle that we are known for. You are getting the same credibility, integrity, and the highest standard of digital education and will allow you to network with and be part of a growing community of like-minded professionals and life long learners.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

Your class will be taught and facilitated by:

JIMMY CASSELLS
Co-Founder & Managing Director, Spiralytics, Inc.

2-HALF DAY PROGRAM WITH CERTIFICATE OF PARTICIPATION

Regular Rate: ₱9,900 + VAT

Limited Slots Offer, 25% OFF! ₱7,425 + VAT

Rate Inclusions

  • 8 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
  • Lifetime access to supplementary learning materials – readings/videos/case studies via our Student Learning Portal
  • Lifetime access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Earn Certificate of Participation at the end of the program after full attendance

Paying in USD?
We accept payments in USD and PHP. Please choose your preferred currency by selecting either at the dropdown menu at the bottom of the page. You could also access the currency options through the pop-up menu on the right side of the page. Just slide your cursor to the right and the currency options will appear.

Displayed rates are converted based on an estimated exchange rate. The final amounts may differ. Local 12% VAT will apply.

Payment Methods
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal
  • Bank transfer through Unionbank or BDO**

*except for American Express.
**Not available for payments made in USD.

DATES:

BATCH 1: Aug 12, 19 (2 Wed)

TIME:

13:00 – 17:00 Philippine Time (PHT) (UTC +8)
13:00 – 17:00 Singapore Time (SST) (UTC +8)
12:00 – 16:00 Indonesia Time (WIB) (UTC +7)
12:00 – 16:00 Vietnam Time (ICT) (UTC +7) 
11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)

Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in performance marketing. The general profile of our students for this program range from marketing professionals, marketing specialists, product managers, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll in this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. Once you select the program that you will bring you that needed leverage in your career, select the Program Class, Enrollment Type, and Program Schedule of your choice.
  2. Complete your Registration
    Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the registration is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the full-day regular class rate. There will be no CDM Certification offered for this program.

LEVEL-UP YOUR DIGITAL SKILLS TODAY!