ONLINE SOCIAL MEDIA PROGRAM
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ONLINE DIGITAL MEDIA PLANNING PROGRAM

 

OVERVIEW

Organic social media marketing is not effective anymore as a standalone, brands need both organic and paid advertising to effectively reach and communicate to customers.

In this bundle, grasp how to maximize the organic and paid lenses of digital marketing so you can always be present in your customer’s minds and help their decision-making process. Expect real-time and hands-on walkthroughs for social and paid digital media dashboards.

HIGHLY RECOMMENDED FOR

Any individual who wants to dive into the end-to-end paid and organic ecosystems of digital marketing to grow their business or careers.

This bundle is also perfect for those who are or want to become a Lead Generation Specialist, Customer Acquisition Specialist, or Customer Engagement Specialist.

PROMO BUNDLE OFFER
GET 2 PROGRAMS FOR ONLY ₱29,880*
Reserve your slot today by clicking “ADD TO CART“!
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.

Order Quantity:

ORGANIC & PAID SOCIAL MEDIA MARKETING

STARTS SEP 16, 2021
GET AN EXCLUSIVE 40% OFF FOR 2 PROGRAMS!

ONLINE SOCIAL MEDIA PROGRAM

Understand social media, its role in the marketing ecosystem, and how can you maximize and leverage organic content for your business.

By the end of the 2-day online program, you shall be able to create a social media strategy and plan. Get knowledge on how to build a playbook and content strategy for your business.

  • Learn the different social media tools available for marketers to derive consumer insights.
  • Understand content marketing and how can you create and make your content stand out.
  • Discover how to use niche social platforms like TikTok, Discord, and Viber for your brand.
  • Determine if influencer marketing is for you and how to start working with influencers.
  • Absorb tips, tricks, and best practices on how to optimize your social media platforms.
  • Identify how to create a social media content and engagement strategy for your brand.
  • Identify the right metrics to track in different social platforms based on your objectives.
  • Identify how to create a consumer-focused and strategic social media marketing plan.

Dates:

  • BATCH 37: Sep 16, 17 (Thu, Fri)
  • BATCH 38: Dec 4, 11 (2 Sat)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SGT) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

ONLINE DIGITAL MEDIA PLANNING PROGRAM

Enrich your learning with a fully comprehensive program in digital media planning & strategies, with best practices on how to manage your ads in the Facebook Business Manager and Google Ads Manager.

By the end of the 2-day online program, students will learn how to plan, buy, track, and optimize their own digital media to be able to create a digital media strategy and plan.

  • Know how to distinguish the roles and responsibilities of a digital media planner and digital media buyer.
  • Be able to approach digital media methodically using the CDM Five-Step Media Planning Framework.
  • Identify how to match the right objectives with the right digital media platform, audience, and ad format.
  • Learn how to craft and populate a Media Objectives and Strategy template and Visual Media Schedule.
  • Discover how to set up, publish, and measure digital ads on Facebook, Instagram, Google, and YouTube.
  • Navigate popular digital paid media tools: Facebook Business Manager and the Google Ads Manager.

Dates:

BATCH 22: Sep 30, Oct 1 (Thu, Fri)

Time:

  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SGT) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

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