Join Fortune 500 companies and the top 1,000 corporations in the Philippines in this live and value-packed online boot camp to learn, collaborate with teammates, and plan for better conversions this 2022.

For one half-day on 17 Nov, hear lectures from performance marketing experts, ask your burning questions through dedicated Q&A sections, and consult your 2022 plans with them in breakout room sessions.

If you are currently planning your marketing strategy for next year, already have a performance marketing plan in place, or, for some reason, haven’t started anything yet, this event is for you!

By the end of the session, the students will be able to explain the differences between brand marketing and performance marketing.

Business owners who have a foundational grasp of digital marketing, marketing decision-makers, digital marketing team leaders and members, and companies who are running paid digital ads who want to:

  • Want to shift their marketing strategy thinking from awareness-level (reach, impressions) to conversion-level (leads, checkouts) tactics for 2022.
  • Are looking to build an in-house capability for performance marketing functions like attribution, ad retargeting, and collaborative advertising, among others, but have little to no budget.


40% Group Rate₱3,540 + VATAVAILABLE
30% Group Rate₱4,130 + VATCOMING NOV
25% Single Pass₱4,425 + VATAVAILABLE
Regular Rate₱5,900 + VAT



Participants Program Rate per Student
1 - 4 $92.93
5+ $3,540.00
Order Quantity:


5 Powerful Conversion Strategies for 2022
17 NOVEMBER 2021 • 13:00-17:00 PHT • ONLINE VIA ZOOM



I. Defining Performance Action: What Does Marketing Success Mean to You?

  • Different Types of Conversion
  • Buying Models on Digital
  • KPI Benchmarks and Best Practices
  • Performance Studies (BrandLift, Crossmedia Studies, etc)
  • Tagging, Tracking, Creating a Single-view of Customer, and Attribution

II. Persuasion Techniques: Discovering Levers to Increase Conversions

III. Performance Marketing Strategies: Powerful Strategies That Convert

  • Retargeting
  • Dynamic Advertising
  • Collaborative Advertising
  • Native Advertising
  • Affiliate Marketing

4-Hour Live, Expert-Led Lecture
Wherever you are, tune in to your scheduled live online lecture with our Subject Matter Experts (SMEs). Through an online learning platform, be involved in real-time lectures and engage with peer students and SMEs.

Dedicated Q&A Segments
Something unclear or popped in your head when our SMEs mentioned something? Ask them! Maximize your learning investment. Raise your questions or, better yet, consult your 2022 strategy with our SMEs.

Hands-on Group Workshop
By the end of the session, have something concrete and ready to bring back to work. In between the live lectures, you will work on interactive breakout sessions with your team! This is aided by virtual meeting rooms & workspaces.

Facilitated Online Learning
Throughout your online boot camp, CDM Experience Specialists will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

Certificate of Participation
At the end of your online class, you will receive a digital CDM Certificate of Participation, which is highly recognized by the industry. You may also attach this to your resume or upload to your LinkedIn profile.

The boot camp is conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts a 200+ strong network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

By the end of the session, have something concrete and ready to bring back to work. In between the live lectures, you will work on interactive breakout sessions with your team! This is aided by virtual meeting rooms & workspaces.

CDM SME - Mike Acosta

Managing Partner, The Loop Digital
former Head of Digital Strategy, iProspect Philippines


Regular Rate: ₱5,900 + VAT

Single Pass, 25% OFF: ₱4,425 + VAT
Group Rate, 40% OFF: ₱3,540 + VAT


We accept payments in USD and PHP. Please choose your preferred currency by selecting either at the dropdown menu at the bottom of the page. You could also access the currency options through the pop-up menu on the right side of the page. Just slide your cursor to the right and the currency options will appear.

Displayed rates are converted based on an estimated exchange rate. The final amounts may differ. Local 12% VAT will apply.

Payment Methods: 
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal
  • Bank transfer through Unionbank or BDO**

*Except for American Express
**Not available for payments made in USD.


  • Nov 17, 2021 (Wed)


  • 13:00 – 17:00 Philippine Time (PHT) (UTC +8) /
  • 13:00 – 17:00 Singapore Time (SST) (UTC +8) /
  • 12:00 – 16:00 Indonesia Time (WIB) (UTC +7) /
  • 12:00 – 16:00 Vietnam Time (ICT) (UTC +7) /
  • 11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)


Join top organizations from different industries to learn, ideate, and put into writing business growth and action plans in a half-day setting. Attend DigiCamp with your team and have a pocket workshop strategy session guided by our top Subject Matter Experts.

Who can take this program?
This is open to everyone, including beginners, who want to support their digital marketing strategy with performance marketing tactics. Ideally, participants must have a working knowledge of digital marketing and how digital paid advertising works. Preferably, participants must also have planned, executed, or handled paid digital media campaigns.

Do I need to have a marketing background?
No. Although this program immediately deep dives into digital marketing, prior experience or extensive knowledge in marketing are not necessary.

How do I enroll in this program?

  1. Book Your Slot
    Decide how many from your team will be joining the online bootcamp and type the no. of participants you are booking slots for. Once you have inputted the no. of participants, you may click “Add To Cart” to proceed to online registration.
  2. Complete your Registration
    Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the registration is fully accomplished, proceed to pay for your slot/s. After successful payment, you will officially be part of the class list. We then look forward to having you in our online bootcamp as you embark on your digital journey.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the online bootcamp rate.