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Content 360: Search Engine Optimization (SEO) Program

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CDM’s 1-day program on SEO will cover content framework and strategy, technical know-how to ensure content visibility and discoverability.

OBJECTIVES OF THIS PROGRAM
By the end of the session, the participants will be able to craft a plan for an end-to-end SEO strategy.

RECOMMENDED FOR
Anyone interested in content strategy, online PR, publishing and website management.

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Content 360: Search Engine Optimization (SEO) Program

A one-day crash course on Search Engine Optimization, which will take you through the essentials of content and website strategy and technical understanding to ensure discoverability on the Google search engine.

Want to get this program for FREE? Check out our Digital Media & SEO Strategy Bundle!

I. Search Landscape

  • Opportunities for Capitalizing on Organic Search
  • Role of SEO in the Marketing Funnel

II. How Search Works

  • Crawling, Indexing, and Ranking
  • Google Search Ranking Factors
  • On-page, Off-page, and Technical SEO

III. How Websites Work

  • Why Build a Website?
  • Ecosystem (Domain, Hosting, CMS)
  • Languages (HTML, CSS, Javascript)

IV. Know Your Audience

  • Keyword Categories
  • Keyword Research
  • Offline Research

V. Website Audit

  • Website Health
  • Website Ranking

HANDS-ON ACTIVITIES

  1. Keyword Research
  2. Website Audit
  3. Content Planning
  4. Content Writing
  5. Promotion & Outreach Plan

VI. Content Planning

  • Factors for Choosing Keywords
  • Importance of Content
  • Content Frameworks (ex. Hero-Hub-Help, Micro-moments, etc.)

VII. Content Creation for Text

  • Content and Copywriting for SEO
  • Formatting Content

VIII. Other Content Formats

  • Best Practices for Video Content
  • Best Practices for Image Content

IX. Promotion & Outreach

  • Types of Links
  • What to Look for in a Link
  • Content Outreach Methods
  • Link Building Techniques

X. Measurement & Optimisation

  • Key Metrics
  • Navigating Key Metrics in Google Analytics

WHAT IS A CDM CERTIFICATION?

A CDM Certification entitles its bearer that he/she received a digital marketing education of credibility, integrity, and the highest standard. This formal documentation of competency is the only Philippine Digital Certification recognized by the digital industry’s leading experts, which consists of the 500+ members of CDM’s subject matter experts, clients & partners, and local & international advisory board members.

Should one wish to be granted a CDM Certification, a fee shall be paid upon application and a Certification Exam must be taken and passed.

If you do not opt to take the Certification Exam for CDM Certification, a Certificate of Participation will be given instead.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs as partners who share with their students the best practices and latest digital trends.

BERNARD SAN JUAN III
General Manager,
TrueLogic Online Solutions
Managed 300+ websites and scaled 3 web-based companies to multi-million dollar status.

 

Full Day Program Session

PHP 9,900 + VAT

Early Bird Rate.

PHP 7,920 + VAT

TIME

  • 9:00 AM – 6:00 PM

DATES

  • April 25

VENUE

Venues vary per program, but classes are held within Metro Manila – mostly in Pasig, Makati, and Taguig City.

Who can take this program?

This is open to everyone who wants to deep-dive their digital learning in putting up their online business. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?

No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

 

How do I enroll into this program?

1: Choose your Program

Find the perfect Digital Training Program among our 6 industry-verified programs. See how you can use them to bring you that needed leverage in your career.

2: Complete your Application

Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your application.

3: Payment and Confirmation

Once application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to seeing you in class as you embark in your digital journey.

 

What are your payment options?

You may choose to make a Bank Deposit, Online payments (via bank transfer) credit cards or pay with major Credit Cards (via Paypal).

Should you need assistance with your payment, you may easily contact our Customer Support Team to discuss this further.

What happens if I cannot make it to both scheduled classes?

This program is designed for 2 full days of a comprehensive learning experience on the basics of e-commerce. However, a 1-day rate is offered for those who wish to attend only 1 class session.

Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?

We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.

You may also choose to receive a CDM Certification for E-Commerce. This is earned after finishing the course and passing the certification exam. We recommend to get this CDM Certification to be a recognized expert in your field.

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