CDM x Appnext:

App Marketing Masterclass

Game-Changing Mobile App Strategies to Attract High-Value Users

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    New technologies and innovations are emerging, providing new opportunities for marketers to reach highly intent users to discover their apps and services. As app marketers and growth managers, you can learn more about these in CDM x Appnext's App Marketing Masterclass on-demand webinar on Game-Changing Mobile App Strategies to Attract High-Value Users!

    Watch on-demand the insightful session led by experienced app professionals who covered the following topics:
    → State of App Marketing & App Users in the Philippines
    → Driving App Discovery: Reaching High-Value Users
    → Personalized & Intent-based Buying
    → Beyond Installs: Better Attribution Models to Measure App Performance


    Joining you as speakers for this event are regional leaders in the field of app marketing. They have been excited to share with you the fundamentals you need to make your app discoverable and help you achieve more with the new innovations available in the market today.

    General Manager SEA, Appnext

    • A passionate advocate and champion in mobile advertising in Southeast Asia.
    • Successfully brought companies into digital through extensive work with brands, agencies, and the digital community.
    • Brings tech-powered innovation in mobile app discovery directly onto users’ devices with team Appnext.
    • Recently recognized among the Top 100 most influential Filipino women on LinkedIn.

    Senior Sales Manager SEA & ANZ, AppsFlyer

    • Provides custom solutions for marketers in the Philippines for their mobile attribution and analytics requirements.
    • Experience with digital from Taboola and now has expertise in mobile app marketing expertise with AppsFlyer.
    • Nurtures partnerships in Southeast Asia for 5 years to support fast-growing companies with digital transformation.

    Digital Ads Lead, Ruangguru

    • Expertise in digital media planning and buying in Indonesia, one of Asia Pacific's big digital economies.
    • Years of experience in handling brands from E-Commerce, Transportation, Electronics, Food, Travel, Furniture, and more.
    • Now, as a Digital Ads Lead for Ruangguru, applies his knowledge and skills on performance marketing for one of Indonesia's top apps in education


    Meet CDM's very own favored Subject Matter Experts who hosted this insightful event on app marketing strategies & new tech innovations!

    Customer Experience Lead, Globe Telecom

    • Over 14 years of experience in digital marketing.
    • Currently leads Customer Experience at Globe Telecom.
    • Passionate about her work and has a plethora of practical experience on digital such as social, e-commerce, and apps.
    • Expertise lies in insight mining, analytics & measurement, and optimization of digital marketing strategy.

    Head of Business Development, ADA Asia PH

    • Specializes in business strategies and how brands can win on digital as head of business development for ADA Asia PH.
    • Extensive experience in building a strong brand identity after having worked on nearly 150 brand campaigns.
    • Considered a key player in some of the most culture-changing work from the marketing industry.

    CDM partners with Appnext to provide app marketers and growth managers new technology-powered tools to level up their app marketing strategies and engage with high-intent users directly on their mobile devices.

    The Appnext team is hiring! Join the team today.

    USD United States (US) dollar