In this episode of Digital Edge, we sit down with Carlos Palma, Assistant Vice President at BPI, to uncover the Top 5 Mistakes That Digital Marketers Make—and more importantly, how to avoid them.

With years of experience leading digital strategy in one of the country’s top financial institutions, Carlos shares his insights on what separates average campaigns from high-impact ones. From misusing data to neglecting the customer journey, Carlos breaks down common pitfalls he sees in the industry and offers actionable advice that every marketer—whether beginner or seasoned—needs to hear.

Whether you’re part of a lean startup team or a large marketing department, this episode is packed with practical takeaways to sharpen your digital strategy and drive real results.

Want to learn more on how you can equip yourself to avoid these mistakes in the first place? Explore the CDM Digital Marketing Fundamentals Program where you can learn updated digital marketing best practices and more!