Online Digital Marketing Fundamentals Program

 17,940.00 35,900.00 + VAT

This 4-day expert-led, live online class will help you learn digital marketing and its role to drive business growth. Based on a deep understanding of your target customers, you will learn how to create an effective digital marketing plan and gain techniques on how to engage with them across a digital ecosystem of social media, website, email, video, and mobile marketing. You will also gain knowledge on how to set the right metrics and track the results.

By the end of the 4-day online program, you will be able to create an effective digital marketing strategy and plan.

Any individual who wants to learn the basics of digital marketing.


Based on a deep understanding of your target customers, you will learn how to create an effective digital marketing plan and gain techniques on how to engage with them across a digital ecosystem of social media, website, email, video, and mobile marketing. You will also gain tools on how to track your across with the right metrics.

Program Class

Online Digital Marketing Fundamentals

Enrollment Type

4-Day Program with CDM Certification, 4-Day Program with Certification of Participation

Program Schedule

July 4, 11, 18, 25


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  • Exploring the Different Roles of Digital
  • Defining Digital Objectives through the Conversion Funnel
  • Knowing Consumers
  • Target Segment
  • Consumer Persona
  • Online Consumer Journey
  • Digital Consumer Insight
  • Understanding Key Content Frameworks
  • Hero-Hub-Help
  • Lean-back, Lean Forward, OTG
  • ORC Framework
  • Big Idea Framework
  • Knowing Digital Content Formats
  • Understanding Digital Content Frameworks: POGLE


  • Knowing Digital Distribution Touchpoints & Strategies (pt. 1)
  • Social Media: Facebook, Twitter, Instagram, LinkedIn
  • Video: YouTube, Digital Video
  • Email Marketing
  • Search: Paid & Organic


  • Knowing Digital Distribution Touchpoints & Strategies (pt. 2)
    • Displayand Native Ads
    • Emerging Channels and Platforms
  • Exploring Integrated Strategies
    • Mobile Marketing
    • E-Commerce
    • CRM


  • Defining Success Indicators / KPIs
    • Knowing the DMB Standard, Effectives, Exposure Metrics

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Marketing Fundamentals Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from this line up.

Strategy Director, Ogilvy
Program Chair for Digital Marketing Fundamentals Program

Chief Digital Officer, Havas Ortega
Program Chair for Digital Marketing Fundamentals Program

President and Chief Creative Officer, MullenLowe Philippines
Program Chair for Digital Marketing Fundamentals Program

Head, iWant (OTT) / OIC – Head, Digital Media Division, ABS-CBN Corp.
Program Chair for Digital Marketing Fundamentals Program

Head of Digital Marketing, AIA Philam Life

Digital Performance & Media Manager, Globe Telecom

Experience Mapping Director, MRM McCann

Managing Director, The Loop PH

4-Day Program with CDM Certification for Digital Marketing Fundamentals*

Regular Rate
PHP 35,900 + VAT

40% OFF! Limited Slots Only!
PHP 21,540 + VAT

4-Day Program with Certificate of Participation

Regular Rate
PHP 29,900 + VAT

40% OFF! Limited Slots Only!
PHP 17,940 + VAT

*CDM Certification is optional. Learn more about CDM Certifications.


We accept payments in USD and PHP. Please choose your preferred currency by selecting either at the dropdown menu at the bottom of the page. You could also access the currency options through the pop-up menu on the right side of the page. Just slide your cursor to the right and the currency options will appear.

Displayed rates are converted based on an estimated exchange rate. The final amounts may differ. Local 12% VAT will apply.

Rate Inclusions:

  • 32 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
  • Lifetime access to supplementary learning materials – readings/videos/case studies via our Student Learning Portal
  • Lifetime access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Earn Certificate at the end of the program

Payment Methods: 
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal
  • Bank transfer through Unionbank or BDO**

*Except for American Express

**Not available for payments made in USD.

Payment Advisory:
Due to the community quarantine, we are unable to issue official receipts. Issuance will resume once quarantine is lifted. Thank you for your patience and understanding.


  • May 9, 16, 23, 30 (4 Consecutive Saturdays)
  • July 4, 11, 18, 25 (4 Consecutive Saturdays)


  • 9:00 AM – 6:00 PM

Who can take this program?
Anyone who wants to learn the basics of digital marketing. This is open to fresh graduates who wish to start a career in digital marketing and to seasoned marketers, agency managers, and strategists who wish to update their knowledge in digital marketing.

Is this program required before taking your Specialist Programs (eg. Social Media, E-Commerce, Digital Media Planning)?
It is not mandatory. While we recommend to do Digital Marketing Fundamentals Program first to have a holistic view of digital marketing, you can choose to deep-dive straight into any Specialist Program of your interest.

Do I need to have a marketing background?
No. Although this program immediately deep dives into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll into this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. See how you can use them to bring you that needed leverage in your career.
  2. Complete your Application
    Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your application.
  3. Payment and Confirmation
    Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to all 4 scheduled classes?
The program is designed for 4 days full of a comprehensive learning experience on the basics of digital marketing. We highly discourage attending only 1/2 sessions. It is essential that you can fully gain from the lesson plan prepared for you by the industry experts especially in preparation for Certification exam.

Please contact our Customer Support Team so that we may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the full program rate.

You may also choose to receive a CDM Certification for Digital Marketing Fundamentals. This is earned after finishing the course and passing the Certifying Exam. We recommend to get this CDM Certification to be a recognized expert in your field.