Online Social Media Program

9,900.0024,900.00 + VAT

This is a 2-day expert-led, live online class that covers Social Media Strategy & Execution. Navigate through the complex world of social media with this Online Social Media Program. Deep-dive into the different social media platforms, maximize your campaign through influencer and community marketing and learn about crisis management. Elevate your strategy to bring your brand awareness to loyalty and advocacy.

By the end of the 2-day online program, you shall be able to create a social media strategy and plan. Get knowledge on how to build a playbook and content strategy for your business.

Any professional wanting to deep-dive their digital learning in social media.


This is a 2-day course that covers Social Media Strategy & Execution. Deep-dive into the different social media platforms, maximize your campaign through influencer and community marketing and learn about crisis management. Elevate your strategy to bring your brand awareness to loyalty and advocacy.

Program Class

Online Social Media Program (2-Day Program with CDM Certification), Online Social Media Program (2-Day Program with Certificate of Participation), Online Social Media Program (1-Day Class only with Certificate of Participation)

Program Schedule

May 21 & 22


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STARTS MAY 21, 2020!



  • Social Media Landscape
    • Trends & Statistics
  • Social Media Strategy Creation
    • Competitive Analysis on Social Media
    • Social Media Audit
    • ResourcesforSocialMedia
  • Insighting on Social Media
    • Insighting Frameworks
    • Tools & Techniques for Insighting
  • Goal-setting on Social
  • Owned: Content Strategy for Social
    • Social Media Brand Playbook
    • Expanding the Campaign Big Idea on Social
    • Social Media Content Across the Conversion Funnel
  • Earned: Engagement Strategy for Social
    • Social Media Culture & Values
    • InfluencerMarketing
    • Community Management
    • Engagement Tactics
    • Crisis Management


  • Platform Strategy
    • Social Media Platforms: Features, Strengths, Weaknesses
      • Facebook
      • Instagram
      • Twitter
      • LinkedIn
      • Messaging Apps
    • Niche Social
  • Social Media Analytics

Get involved online
Unlike your regular recorded webinar and online class, the Online Social Media Program is a expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Collaborate with teams
We have designed the program into lectures with individual and group interactive activities in-between lectures. In your group activities, you will be tasked to solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

CDM Online Classes Method

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Online Group Activities
In-between the live lectures, you will work on interactive group activities for a collaborative and enhances learning experience with your fellow learners! This is aided by virtual meeting rooms and workspaces.

4. Facilitated Online Learning
Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

Your class will be taught and faciliated by a mix of SMEs coming from this line up.

Head of Business Development, ADA Asia’s PH office
Program Chair for Social Media Program

Creative Partner, GIGIL The Ideas Company
Program Chair for Social Media Program

Head of Digital Marketing, AIA Philam Life

Digital Performance & Media Manager, Globe Telecom

Head of Social Media & Partnership Marketing, Grab PH

2-Day Program with CDM Certification for Social Media*

PHP 24,900 + VAT

40% OFF! Limited Slots Only!

PHP 14,940 + VAT

2-Day Program with Certificate of Participation

PHP 18,900 + VAT

40% OFF! Limited Slots Only!

PHP 11,340 + VAT

1-Day Class only with Certificate of Participation

PHP 9,900 + VAT

40% OFF! Limited Slots Only!

PHP 5,940 + VAT

*Certification is optional. Learn more about CDM Certifications.

Rate Inclusions:

  • 16 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
  • Lifetime access to supplementary learning materials – readings/videos/case studies via our Student Learning Portal
  • Lifetime access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Earn Certificate at the end of the program

Payment Methods: 
We accept payments through the following methods:

  • Bank Transfer
  • Credit Cards* via PayPal
  • Debit Cards via PayPal

*except for American Express

Payment Advisory:
Due to the community quarantine, we are unable to issue official receipts. Issuance will resume once quarantine is lifted. Thank you for your patience and understanding.


  • May 21, 22 (2 Consecutive Weekdays (Thu, Fri))


  • 9:00 AM – 6:00 PM

Who can take this program?
This is open to everyone who wants to deep dive digital learning in social media. The general profile of our students for this program range from marketing professionals, marketing specialists, PR managers, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dives into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll into this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. See how you can use them to bring you that needed leverage in your career.
  2. Complete your Application
    Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your application.
  3. Payment and Confirmation
    Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of social media marketing. However, a 1-day rate is offered for those who wish to attend only 1 online class session.

Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.

You may also choose to receive a CDM Certification for Social Media. This is earned after finishing the course and passing the qualifying exam. We recommend to get this CDM Certification to be a recognized expert in your field.