Should Digital Marketers Be Afraid of ChatGPT and Other AI Tools?


The fear of artificial intelligence (AI) replacing jobs is real. From creative to service industries, AI has entrenched itself as a cheap and efficient alternative to human work. With this in mind, should digital marketers be afraid of AI?

To answer that question, let’s first take a look at where AI is right now. Most commercially available AI solutions still require human input to do their intended task. Take ChatGPT. Before you can get an answer from it, you must first ask a question.

Next, let’s look at the use cases of AI for digital marketing. We have paid media buying, customer engagement, and analytics to name a few. But these are still just components of a bigger digital marketing ecosystem. Human input is still required to coordinate all of these components in a coherent marketing strategy.

Instead of worrying about how AI will affect jobs negatively, let’s learn how to adapt to it. Upskill with CDM’s highly-rated digital marketing programs and equip yourself with the knowledge to leverage AI and transform yourself to become an indispensable asset to your organization.

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