PANA and CDM Partner for a Successful Premiere of COLLAB 2021

The Philippine Association of National Advertisers (PANA) partnered with digital training and transformation pioneer, Certified Digital Marketer (CDM), on the first-ever COLLAB 2021 web conference, held last April 20, 2021.

With over 300 attendees, COLLAB 2021 was the first time industry pioneers and trailblazers have come together and discussed partnership opportunities between brands, agencies, and solutions providers, to push for the industry’s collective growth.

The event opened with Quanta Digital CEO, Ash Mandhyan, providing the attendees with an overview of the new E-Commerce Go-To-Market and Value Chain. He covered global and local trends driving the boom of E-Commerce in the country, such as social commerce, logistics improvements, and payment innovations.

An in-depth online conversation was opened to eight industry thought leaders so they could share their viewpoints on E-Commerce collaboration to help business recovery and growth amidst the pandemic. This was followed by panel discussions focusing on each segment: brand, agency, and enabler.

Taking the stage were the likes of Arthur Pena, Group Director for Media of P&G, Daniel Lim, VP of SM Investments Corporation, Chad Sotelo, General Manager of Electrolux, Steve Sy, CEO of Great Deals, Neil Trinidad, CMO of Lazada Philippines, and Jeff Saez, Chairman and President of NuWorks, an innovations agency.

Facilitating the thought-provoking discussions was Maye Yao-Co Say, COO of Richwell Phils. Group of Companies, who is also a licensed teacher, columnist for The Business Mirror, and contributing writer for The Asian Parent.

The four-hour virtual conference surfaced recurring themes in the Philippines’ E-Commerce scene, such as opportunities in conversational commerce, developments in delivery logistics and payments that have lowered the barriers for Filipino consumers, the growth of shoppertainment, and the importance of offering a seamless customer experience. It also showcased how brands, agencies, and enablers are very much looking for new partnerships to help them accelerate their growth.

COLLAB 2021 was made possible by the support of its Gold Sponsors, specifically PMFTC and Locad. For attendees, Locad also offered to waive subscription fees for three months for its logistics solutions.

Our gratitude also goes to NuWorks, Future Proof PH, and media partners, adobo Magazine, CNN Philippines, The Philippine Star, BusinessWorld, 96.3 Easy Rock, Philippine Daily Inquirer and Inquirer Mobile, Inquirer.NET, DOOH, and Rappler for helping support the event.

If you want to explore collaborating with us for your industry group’s upskilling and reskilling needs, you can visit our Exclusive Corporate Programs or Leadership Corporate Programs pages or contact us.