In this 3-half-day expert-led, live online class, you will understand how to start, manage, and grow your online business, whether it is your own or on E-Commerce platforms. Specifically, you will learn the basics of E-Commerce, E-Commerce marketing strategies to drive traffic and sales, the backend of E-Commerce operations, and how to scale your E-Commerce business.

 SCHEDULE: Jun 21, 28, & Jul 5

 DURATION: 13:00-18:00 GMT+8

 FORMAT: 100% Live & Online

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    By the end of the 3-half-day program, the participants will be able to apply E-Commerce strategies based on concepts such as (1) E-Commerce business models for brands, (2) the marketing funnel and how it shapes the shopper journey, (3) setting up a store, (4) levers for optimizing business results, and (5) E-Commerce business management for growth.


    • Members of a brand’s E-Commerce department who want to skill up quickly in E-Commerce.
    • Small business owners or online entrepreneurs who want to learn more about E-Commerce.
    • Product managers and marketing professionals who want to learn end-to-end E-Commerce.

    For those who will enroll in the With CDM Certification option, you can earn a CDM Certificate after finishing the program and passing the qualifying exam. All program attendees will receive a Certificate of Participation.

    Start or accelerate your career in digital marketing! This program is part of the CDM E-Commerce Manager Track.

    Have questions?

    If the industry is changing, we are adapting with it.

    In the spirit of continuous improvement, we at CDM always strive to deliver the best learning experiences to our students that will help them #BeMore, impact their careers, and deliver a positive ROI for their organizations.


    Focus on Strategic Thinking

    We teach concepts, theories, and frameworks as a base for strategic thinking that allows professionals to dynamically adapt strategies rather than relying on cookie-cutter best practices.

    Bite-sized Learning Format

    Students can enjoy shorter learning sessions for CDM certification programs. Our online classes are now more spread out for a lighter CDM experience.

    70-30 Program Structure

    We optimized our curriculum to strike a balance between theory (30%) and practice (70%) and feature more individual and collaborative activities for a richer learning experience.

    Have questions?

    Program details



    • History, Growth, and Future of E-Commerce
      • Current Retail Environment
      • Stats and Trends (Rolling 5-Year Story)
      • E-Commerce Growth Versus Total Population
      • Forward-looking Statistics
    • E-Commerce Business Models
      • Traditional Business Models and New Business Models
      • Identifying What Worked and What Failed With Sample Case Studies
      • Leveraging on Existing Business Models
    • Designing the Shopper Journey
      • Shopper Journey Design Principles
      • Improving the Experience of Customers
    • Setting Up Your E-Commerce Business (Part 1)
      • Types of Team Structure
      • Order Flow
      • Sourcing
      • Payment Processing
      • Logistics
      • Order Fulfillment Centers
      • Stock Management and Order Management
      • Packaging Pointers and Delivery Management



    • Setting Up Your E-Commerce Business (Part 2)
      • Tech stack for E-Commerce
      • Test and Learn Culture: How to Do Product and Marketing Optimization
      • Levers for Optimizing Business Results
        • Advertising Optimizations (On-site, Off-site)
        • 4Ps and Optimizations
        • UX Optimizations
        • User Cohorts/Personas
        • Optimizing Across Levers



    • Building a Successful E-Commerce Business
      • E-Commerce With Shared Expenses vs E-Commerce as a Standalone Business
      • E-Commerce P&L
      • Examples of KPIs Important to Businesses at Certain Stages
        • Testing Phase
        • Growth Phase
        • Cash-cow Stage
      • Applying PC1, PC2, PC3 – PC stands for “Profit Contribution”. PC1, PC2, and PC3 are different layers within your P&L that defines profitability.
      • E-Commerce Industry Trends and Solutions
        • Case Studies
        • Examples on Innovation

    Rate Inclusions:

    • 15 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Get to network will other participants and consult with Subject Matter Experts

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Ash is the CEO of MetaverseGo!, a rising start-up that provides a gateway to the metaverse through its web 3.0 games, NFTs, and decentralized applications, among others.

    Before MetaverseGo!, his previous assignments include as the Head of Independent Agency for ByteDance Philippines (TikTok), the Head of Client Solutions for Meta Philippines, and the Vice President for Operations for the local unit of Southeast Asian E-Commerce giant Lazada Group.

    Ash is a program chair and lecturer for the E-Commerce Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Ash Mandhyan

    Kring is the Director, Marketing for Marlboro and Digital Activations for PMFTC, Inc. where she is in-charge of the brand stewardship of Marlboro.

    Kring spent most of her career growing across various marketing and digital roles at McDonald’s Philippines. In her last role, she was the Digital Acceleration Director where she led the company’s digital transformation.

    Prior to the Digital Acceleration role, she wore a marketing leadership hat where McDonald’s Philippines was recognized several times by various awards-giving body for its work both at the global and local stages: McDonald’s Global “Feel Good Marketing Grand Prix Award (Best of the Best)” for its Mother’s Day Campaign, “The Story of Us”. A Bronze at the APAC Effies awards for “The McDelivery Pin”.
    Kring is a program chair and lecturer for the E-Commerce Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Christina “Kring” Lao

    Will is currently an MBA candidate focusing on AI/ML and product development at Kellogg School of Business and McCormick School of Engineering (Northwestern University).

    Before taking his MBA, Will was Meta's Program Manager, Privacy (Reality Labs/VR).

    Will joined Facebook (Meta) as a Commerce Solutions Lead with his interest to simplify complexities through creative strategies. Prior to Meta, his experience spans across sales and marketing with expertise in CPG and Retail. While he has moved to different roles across departments, he always brings his love for technology to fuel his ideation and performance.

    Outside corporate, he is an online entrepreneur with 3 startup brands ranging from fashion retail, coffee drinkware, and men’s grooming. He is also a graphic artist with expertise on information design— catering to clients in Asia, Europe, and North America. He also finds time practicing his passion for music – may it be through singing, choral/orchestral conducting, and sound engineering.

    Will Tan

    Data-driven agility and objective-focused success.

    A digital practitioner whose expertise is on E-Commerce, social media analytics, and digital marketing. My work has contributed relevant and impactful business solutions through providing E-Commerce best practices, consumer insights and analyses, and content and media strategy optimization to several notable brands in the Philippines. My passion for the fast-changing digital landscape has made me eager to broaden my knowledge in the digital realm and be at the forefront of its development.

    Kara Gengania

    An experienced digital marketer specializing in digital UX, website/app UX strategy, performance marketing and campaign management.

    Jasmine Abrenica

    Ilyong is a proven business executive with over 20 years combined experience in E-Commerce, Consumer Electronics and IT. He is currently the Head of E-Commerce for Home Credit.

    He was the Head of, an E-Commerce Platform serving both the public and employees enrolled in its Employee Purchase Program. Since its launch in July 2020, he has managed to acquire over 500 brands from official brand suppliers in the Philippines serving over 200,000 employees in its database. In addition, he was also responsible for integrating 3rd payment and logistic solutions to the platform.

    He used to be the Country Manager of Kalibrr Philippines, a technology based end to end recruitment platform currently being used by over 2M job seekers and 10K employers.

    He also was Sr. Vice President of Lazada PH for almost 3 years, where he led a team that successfully grew the number of merchants from 1000 to 6000 across 20 categories.

    In addition, he also set-up the Digital Goods business of Lazada, where the Philippines was recognized for being the most profitable country.

    Before Lazada, he worked for several multinational companies like Samsung, Intel, and Panasonic in either a Sales or Product Management role.

    He also had over 10 years experience in the traditional distribution business where he launched brands like Apple, Samsung Monitors, and HP Peripherals in the local market.

    He is a loving husband to Glenda and a father to 3 children Nikka, Joaquin, and Jia. In his spare time he either runs, hikes, plays golf, or dives as he is a certified PADI rescue diver.

    He was called to Christ years ago, giving him the opportunity to serve through different church ministries at Higher Rock Christian Church in Timog.

    He loves the start-up culture, and is looking forward to working with the team to touch lives thru technology with the different products that Kalibrr has to offer.

    Ilyong Tuanqin


    • BATCH 22: Jun 21, 28, Jul 5 (3 Fri)


    • 13:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

    Have questions?

    E-Commerce & SEO Program Starts on June 21!ENROLL NOW
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