ONLINE E-COMMERCE PROGRAM

| 96 RATINGS

In this 3-half-day expert-led, live online class, you will understand how to start, manage, and grow your online business, whether it is your own or on E-Commerce platforms. Specifically, you will learn the basics of E-Commerce, E-Commerce marketing strategies to drive traffic and sales, the backend of E-Commerce operations, and how to scale your E-Commerce business.

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    PROGRAM OBJECTIVE
    By the end of the 3-half-day program, the participants will be able to apply E-Commerce strategies based on concepts such as (1) E-Commerce business models for brands, (2) the marketing funnel and how it shapes the shopper journey, (3) setting up a store, (4) levers for optimizing business results, and (5) E-Commerce business management for growth.

    RECOMMENDED FOR

    • Members of a brand’s E-Commerce department who want to skill up quickly in E-Commerce.
    • Small business owners or online entrepreneurs who want to learn more about E-Commerce.
    • Product managers and marketing professionals who want to learn end-to-end E-Commerce.

    CERTIFICATE ELIGIBLE
    For those who will enroll in the With CDM Certification option, you can earn a CDM Certificate after finishing the program and passing the qualifying exam. All program attendees will receive a Certificate of Participation.

    GROW YOUR CAREER
    Start or accelerate your career in digital marketing! This program is part of the CDM E-Commerce Manager Track.

    Have questions?

    If the industry is changing, we are adapting with it.

    In the spirit of continuous improvement, we at CDM always strive to deliver the best learning experiences to our students that will help them #BeMore, impact their careers, and deliver a positive ROI for their organizations.

    THIS CLASS WAS LAST UPDATED APRIL 2024

    Focus on Strategic Thinking

    We teach concepts, theories, and frameworks as a base for strategic thinking that allows professionals to dynamically adapt strategies rather than relying on cookie-cutter best practices.

    Bite-sized Learning Format

    Students can enjoy shorter learning sessions for CDM certification programs. Our online classes are now more spread out for a lighter CDM experience.

    70-30 Program Structure

    We optimized our curriculum to strike a balance between theory (30%) and practice (70%) and feature more individual and collaborative activities for a richer learning experience.

    Have questions?

    Program details

    DAY 1 | FOUNDATIONS OF E-COMMERCE AND THE SHOPPER JOURNEY

    LIVE, FACILITATED TOPICS COVERED

    • History, Growth, and Future of E-Commerce
      • Current Retail Environment
      • Stats and Trends (Rolling 5-Year Story)
      • E-Commerce Growth Versus Total Population
      • Forward-looking Statistics
    • E-Commerce Business Models
      • Traditional Business Models and New Business Models
      • Identifying What Worked and What Failed With Sample Case Studies
      • Leveraging on Existing Business Models
    • Designing the Shopper Journey
      • Shopper Journey Design Principles
      • Improving the Experience of Customers
    • Setting Up Your E-Commerce Business (Part 1)
      • Types of Team Structure
      • Order Flow
      • Sourcing
      • Payment Processing
      • Logistics
      • Order Fulfillment Centers
      • Stock Management and Order Management
      • Packaging Pointers and Delivery Management

    DAY 2 | BUILDING E-COMMERCE OPERATIONS

    LIVE, FACILITATED TOPICS COVERED

    • Setting Up Your E-Commerce Business (Part 2)
      • Tech stack for E-Commerce
      • Test and Learn Culture: How to Do Product and Marketing Optimization
      • Levers for Optimizing Business Results
        • Advertising Optimizations (On-site, Off-site)
        • 4Ps and Optimizations
        • UX Optimizations
        • User Cohorts/Personas
        • Optimizing Across Levers

    DAY 3 | GROWING THE E-COMMERCE BUSINESS

    LIVE, FACILITATED TOPICS COVERED

    • Building a Successful E-Commerce Business
      • E-Commerce With Shared Expenses vs E-Commerce as a Standalone Business
      • E-Commerce P&L
      • Examples of KPIs Important to Businesses at Certain Stages
        • Testing Phase
        • Growth Phase
        • Cash-cow Stage
      • Applying PC1, PC2, PC3 – PC stands for “Profit Contribution”. PC1, PC2, and PC3 are different layers within your P&L that defines profitability.
      • E-Commerce Industry Trends and Solutions
        • Case Studies
        • Examples on Innovation

    Rate Inclusions:

    • 15 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Get to network will other participants and consult with Subject Matter Experts

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny Gonzales

    Arthur "Art" Policarpio is a seasoned digital entrepreneur and transformation leader with over 22 years of experience helping businesses stay ahead of what's next. A pioneer in the Philippine mobile marketing space, Arthur founded one of the country's first mobile agencies in 2003—well before digital became mainstream. Since then, he has built, scaled, and exited three successful digital startups by staying ahead of trends in marketing, E-Commerce, and AI.

    Today, Arthur is the CEO of Emporia Group, where he helps businesses scale through on-demand digital talent, performance-driven E-Commerce strategies, and AI-powered solutions. His work is focused on helping companies accelerate growth while reducing complexity—through smarter use of people, platforms, and technology.

    Known for his forward-thinking mindset and hands-on leadership, Arthur continues to guide organizations through digital transformation with a strong focus on results, innovation, and adaptability.

    Arthur Policarpio

    Kay Veloso-Palisoc

    DATES:

    Download product brochure to view schedules.

    TIME:

    • 13:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

    Have questions?

    New Program: Strategic Digital Marketing for Growth starts March 7Book Early
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