Kickstart or accelerate your E-Commerce career

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Are you an up-and-coming E-Commerce manager or champion? In today’s accelerating digital economy, E-Commerce Managers are well sought out. At CDM, we will equip you with the global standard skillset so you can lead the overall drive-to-platform strategy and execution!

Accelerate your E-Commerce career with industry-vetted programs of CDM. Learn how to be a 360° E-Commerce Manager capable of designing shopper journeys, conceptualizing, executing, measuring, analyzing, and improving E-Commerce strategies in the CDM E-Commerce Manager Track!

KEY SKILLS TO LEARN: E-COMMERCE MARKETING E-COMMERCE OPERATIONS E-COMMERCE GROWTH DIGITAL DESIGN BEST PRACTICES CUSTOMER EXPERIENCE PERFORMANCE MARKETING

ACCELERATE TO THE TOP WITH A T-SHAPED SKILL SET

CDM Tracks are designed to equip you with a T-shaped skill set. Having a T-shaped skill set means that you are an expert in at least one thing but also somewhat capable in many other things.

In a rapidly-changing and connected world, having the right knowledge and skills to face the unknown pays off.

View CDM Tracks’ T-shaped Skills Frameworks

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    RECOMMENDED FOR
    Individuals who want to take E-Commerce marketing, strategy, and operations as a career or individuals who want to grow their career in E-Commerce. The track is best for those taking part in spearheading the online sales or E-Commerce aspects of their organization.

    INCLUDED PROGRAMS
    This CDM Track has 3 included CDM programs (see Programs In This Track) that is best taken following a CDM-recommended order. However, you can also enroll in the programs at your preferred schedules.

    COMPLETION PERIOD
    Depending on the program batch schedules you choose and the cadence you want to attend the programs, you can expect to finish a CDM Track within 3-6 months from the start of the first program.

    PROGRAM LOCATION
    The classes are held live and online via Zoom. You will receive access to the each program’s Zoom links seven (7) days prior the start of the respective program.

    BEST VALUE: 40% OFF, TRACK PACKAGE DEAL!

    GET 3 CDM COURSES AT 40% OFF TO START OR ACCELERATE YOUR CAREER
    Choose your preferred schedules for each program then click on ADD TO CART!

    PROGRAMS IN THIS TRACK

    1 | ONLINE E-COMMERCE PROGRAM

    | 96 Ratings

    From planning, marketing, operating, and scaling, discover tools, techniques, frameworks, and best practices to create an end-to-end E-Commerce plan for your business or organization.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day program, the participants will be able to apply E-Commerce strategies based on concepts such as (1) E-Commerce business models for brands, (2) the marketing funnel and how it shapes the shopper journey, (3) setting up a store, (4) levers for optimizing business results, and (5) E-Commerce business management for growth.

    WHAT YOU WILL LEARN
    • Discuss digital marketing strategies for driving visitors to the platform.
    • Identify pricing approaches that leverages on the psychological levers.
    • Discuss user experience strategies for driving in-platform conversions.
    • Map-out steps for logistics and fulfillment: pick, pack, ship, and deliver.

    PROGRAM OUTPUT

    • Visualizing or deconstruction of a case brand’s E-Commerce Shopper Journey.
    • Crafting an E-Commerce Shopper Journey from the ground-up using a brand.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Ash is the CEO of MetaverseGo!, a rising start-up that provides a gateway to the metaverse through its web 3.0 games, NFTs, and decentralized applications, among others.

    Before MetaverseGo!, his previous assignments include as the Head of Independent Agency for ByteDance Philippines (TikTok), the Head of Client Solutions for Meta Philippines, and the Vice President for Operations for the local unit of Southeast Asian E-Commerce giant Lazada Group.

    Ash is a program chair and lecturer for the E-Commerce Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Ash Mandhyan
    CEO
    MetaverseGo!

    Kring is the Director, Marketing for Marlboro and Digital Activations for PMFTC, Inc. where she is in-charge of the brand stewardship of Marlboro.

    Kring spent most of her career growing across various marketing and digital roles at McDonald’s Philippines. In her last role, she was the Digital Acceleration Director where she led the company’s digital transformation.

    Prior to the Digital Acceleration role, she wore a marketing leadership hat where McDonald’s Philippines was recognized several times by various awards-giving body for its work both at the global and local stages: McDonald’s Global “Feel Good Marketing Grand Prix Award (Best of the Best)” for its Mother’s Day Campaign, “The Story of Us”. A Bronze at the APAC Effies awards for “The McDelivery Pin”.
    Kring is a program chair and lecturer for the E-Commerce Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Christina “Kring” Lao
    Director, Marketing for Marlboro and Digital Activations
    Philip Morris International (PMFTC)

    Will is currently an MBA candidate focusing on AI/ML and product development at Kellogg School of Business and McCormick School of Engineering (Northwestern University).

    Before taking his MBA, Will was Meta's Program Manager, Privacy (Reality Labs/VR).

    Will joined Facebook (Meta) as a Commerce Solutions Lead with his interest to simplify complexities through creative strategies. Prior to Meta, his experience spans across sales and marketing with expertise in CPG and Retail. While he has moved to different roles across departments, he always brings his love for technology to fuel his ideation and performance.

    Outside corporate, he is an online entrepreneur with 3 startup brands ranging from fashion retail, coffee drinkware, and men’s grooming. He is also a graphic artist with expertise on information design— catering to clients in Asia, Europe, and North America. He also finds time practicing his passion for music – may it be through singing, choral/orchestral conducting, and sound engineering.

    Will Tan
    MBA Candidate, Artificial Intelligence
    Northwestern University - Kellogg School of Management

    Data-driven agility and objective-focused success.

    A digital practitioner whose expertise is on E-Commerce, social media analytics, and digital marketing. My work has contributed relevant and impactful business solutions through providing E-Commerce best practices, consumer insights and analyses, and content and media strategy optimization to several notable brands in the Philippines. My passion for the fast-changing digital landscape has made me eager to broaden my knowledge in the digital realm and be at the forefront of its development.

    Kara Gengania
    Digital Experiences Manager (ASEAN and South Pacific)
    The Coca-Cola Company

    2 | ONLINE MASTERCLASS ON EFFECTIVE CREATIVES THAT CONVERT

    | 56 RATINGS

    In the Online Masterclass on Effective Creatives That Convert, you will discover how to craft digital assets (ads, websites, etc.) that will effectively communicate a message to your target audience.

    PROGRAM OBJECTIVE
    By the end of the program, participants will be able to visualize and design marketing collateral with campaign objectives in mind.

    WHAT TO EXPECT
    • Discover what makes great content tick and the foundations for building content territory.
    • Identify elements and principles of creative design to produce effective content materials.
    • Discover how to map out your content marketing strategy based on the marketing funnel.
    • Calculate the impact of design based on the Digital Measurement Board (DMB) standard.

    PROGRAM OUTPUT
    Together with a group, create a Content Map for a chosen case brand that will be provided during the class.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba
    Chief Digital Officer
    Havas Media-Ortega

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta
    Managing Director
    The Loop Digital

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz
    Creative Director & Head of Social
    GIGIL

    Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

    Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

    He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

    Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

    Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Jason Cruz
    Head of Global Content Strategy, Partnerships, and Business Development
    Shell Eco-marathon

    3 | ONLINE MASTERCLASS ON DESIGNING CUSTOMER EXPERIENCE

    | 25 RATINGS

    In the Online Masterclass on Designing Customer Experience, you will learn how to plot your customer experience map, how to spot your customer pain points, and develop solutions that move your customers down the marketing funnel more seamlessly.

    PROGRAM OBJECTIVE
    By the end of the program, the participants, with knowledge of creative solutions taught it the course, will be able to model a positive customer experience in every digital touchpoint.

    WHAT YOU WILL LEARN
    • Understand what customer experience is and how experience affects the business’ bottom-line profit.
    • Plot your customer journey and identify customer pain points along the way using a Service Blueprint.
    • Use your customer pain points as moments of opportunity to improve the overall customer experience.

    PROGRAM OUTPUT
    Together with a group, a Customer Experience Audit for a chosen case brand provided during the class.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba
    Chief Digital Officer
    Havas Media-Ortega

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta
    Managing Director
    The Loop Digital

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz
    Creative Director & Head of Social
    GIGIL

    CDM TRACK INCLUSIONS

    WHAT TO EXPECT

    • 31 total hours of online learning sessions and asynchronous content/activities
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Student support and forum via class Facebook Group (for applicable programs)
    • Get to network will other participants and consult with Subject Matter Experts

    WHY TRUST CDM?

    With over a decade of experience in the digital marketing training and digital transformation consultancy industry, CDM has taught 16,500+ professionals and helped them advance their careers, made them thought leaders and champions in their workplace, and instilled in them a continuous improvement mindset, among others.

    We are proud of our 500+ local & international organization partners with who we collaborate to make sure what we teach is up to global standards. Our partners also recognize the CDM Certification as proof that the bearer is capable in the field of digital marketing.

    We are also one, if not the only, digital marketing training provider who banner 250+ Subject Matter Experts who are actual practitioners in their trade, and thus, they are up-to-date to the latest tech and best practices available (in which we also impart to our students).

    We also take pride in our roster of 50 clients, who are part of the Top 1,000 Corporations in the Philippines and the Fortune 500 Companies list that partnered with us to level up their organization’s digital maturity and accelerate their digital transformation.

    WHY CDM TRACKS?

    According to The Future of Digital Skills in the Philippines 2021 report (a whitepaper collaboration between CDM and the IMMAP), among top must-have specialized skills by 2024 includes measurement and data analysis, content creation and storytelling, and E-Commerce based from 200+ respondents from 40+ industries. How equipped are you and your company for these future skills?

    CDM is your partner to future-proofing for the skills of tomorrow with CDM Tracks. Attend tailor-fitted learning pathways for CDM certification programs and masterclasses geared towards a specific career goal or upskilling plan with CDM Tracks.

    TOP BUSINESSES TRUST THE CDM TRAINING

    “I have been attending seminars/workshops in our company conducted by CDM and I think that CDM is the best school or organization that could help not just my line of business but also uplift my confidence in crafting Digital Marketing strategies and campaigns.”

     

    – Mark A. from ABS-CBN Corporation

    “I liked how the CDM Team would answer my queries even after each session. Furthermore, I liked how engaging the classes were. I thought each would be a simple webinar but it was really nice to be able to interact with the SMEs and my classmates.”

     

    – Camille P. from Ogilvy & Mather