DIGITAL MARKETING STRATEGIST TRACK

Accelerate or enhance your digital marketing career with the CDM Digital Marketing Strategist Track. In this track, take a learning journey that gives foundational and advanced perspectives for the conceptualization, execution, and optimization of a 360° digital marketing strategy.

You will start with real-world applications of key concepts like customer persona, customer journey mapping, and foundational content marketing. Afterward, you will move to more advanced concepts on digital media frameworks, marketing metrics, and campaign effectiveness measures, amongst others. By the end of this track, you should be able to confidently design and help execute a 360° digital marketing plan.

KEY SKILLS TO LEARN: DIGITAL MARKETING STRATEGY EMAIL MARKETING FACEBOOK AND GOOGLE ADS MEDIA PLANNING AND BUYING DIGITAL MARKETING ANALYTICS GOOGLE ANALYTICS

ACCELERATE TO THE TOP WITH A T-SHAPED SKILL SET

CDM Tracks are designed to equip you with a T-shaped skill set. Having a T-shaped skill set means that you are an expert in at least one thing but also somewhat capable in many other things.

In a rapidly-changing and connected world, having the right knowledge and skills to face the unknown pays off.

Download the latest product brochure

    By clicking submit, I confirm that I accept CDM's Privacy Policy.

    RECOMMENDED FOR
    Individuals who want to take digital marketing as a career or individuals who want to progress their career in digital marketing strategy.

    INCLUDED PROGRAMS
    This CDM Track has 3 included CDM programs (see Programs In This Track) that is best taken following a CDM-recommended order. However, you can also enroll in the programs at your preferred schedules.

    COMPLETION PERIOD
    Depending on the program batch schedules you choose and the cadence you want to attend the programs, you can expect to finish a CDM Track within 3-6 months from the start of the first program.

    PROGRAM LOCATION
    The classes are held live and online via Zoom. You will receive access to the each program’s Zoom links seven (7) days prior the start of the respective program.

    BEST VALUE: 40% OFF, TRACK PACKAGE DEAL!

    GET 3 CDM COURSES AT 40% OFF TO START OR ACCELERATE YOUR CAREER
    Choose your preferred schedules for each program then click on ADD TO CART!

    PROGRAMS IN THIS TRACK

    | 305 Ratings

    Learn digital marketing, its role to drive business growth, and the basics of crafting, setting up, and optimizing a digital marketing plan.

    PROGRAM OBJECTIVE
    By the end of the 6-half-day online program, the students will be able to communicate a result-oriented, consumer-centric, and dynamic digital marketing plan.

    WHAT YOU WILL LEARN
    • Learn how to develop 360° and end-to-end digital marketing plans from setting objectives up to measurement.
    • Learn how to uncover customer insights that can be used to determine how to angle your marketing campaigns.
    • Understand the basics of paid channels – digital paid media, social media ads, search, and influencer marketing.
    • Learn to define KPIs and the proper metrics to track for your digital campaigns, all while managing your budget.

    PROGRAM OUTPUT
    Together with a group, an end-to-end 360° digital marketing plan for a chosen hypothetical or real-to-life brand.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Singlife Philippine’s digital strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko is a program chair and lecturer for the Marketing Technology Foundations Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Miko de Vera

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    | 94 RATINGS

    Add to your skill set a fully comprehensive program in digital media planning and buying with best practices on how to expertly manage your ads in Facebook, Google, and TikTok.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day online program, the participants will be able to grasp the different aspects of paid media: (1) media objectives and KPIs, (2) ad budgeting, (3) media channels and ad formats, (4) audience targeting, (5) and ad-buying models and its related technologies to enable the participant to create relevant ads that will resonate with their audience.

    WHAT YOU WILL LEARN
    • Learn how to match the right objective with the right digital media platform, audience, and ad format.
    • Discover how to populate both Media Objectives and Strategy and Visual Media Schedule templates.
    • Learn how to publish and measure digital ads on TikTok, Facebook, Instagram, Google, and YouTube.
    • Navigate popular digital paid media tools: Facebook Business Manager and the Google Ads Manager.

    PROGRAM OUTPUTS

    • Analysis of ad campaign objective/s, key results/KPIs, and buying model likely used for cases provided.
    • Intuitive navigation, reflection, and discussion of the Facebook Business Suite and Google Ads Manager.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta

    Ash is the CEO of MetaverseGo!, a rising start-up that provides a gateway to the metaverse through its web 3.0 games, NFTs, and decentralized applications, among others.

    Before MetaverseGo!, his previous assignments include as the Head of Independent Agency for ByteDance Philippines (TikTok), the Head of Client Solutions for Meta Philippines, and the Vice President for Operations for the local unit of Southeast Asian E-Commerce giant Lazada Group.

    Ash is a program chair and lecturer for the E-Commerce Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Ash Mandhyan

    Will is currently an MBA candidate focusing on AI/ML and product development at Kellogg School of Business and McCormick School of Engineering (Northwestern University).

    Before taking his MBA, Will was Meta's Program Manager, Privacy (Reality Labs/VR).

    Will joined Facebook (Meta) as a Commerce Solutions Lead with his interest to simplify complexities through creative strategies. Prior to Meta, his experience spans across sales and marketing with expertise in CPG and Retail. While he has moved to different roles across departments, he always brings his love for technology to fuel his ideation and performance.

    Outside corporate, he is an online entrepreneur with 3 startup brands ranging from fashion retail, coffee drinkware, and men’s grooming. He is also a graphic artist with expertise on information design— catering to clients in Asia, Europe, and North America. He also finds time practicing his passion for music – may it be through singing, choral/orchestral conducting, and sound engineering.

    Will Tan

    | 72 RATINGS

    Be data-driven marketer and take marketing to the next level with a deeper understanding of digital measurement, performance marketing, and marketing analytics. Discover how to optimize your digital marketing strategies as you execute.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day online program, the students will gain technical knowledge of exposure and effectiveness metrics, conversion rate optimization frameworks, and digital measurement tools that will enable them to optimize campaigns according to a given set of diverse business conversion objectives.

    WHAT YOU WILL LEARN
    • Apply the key principles of digital measurement, data ethics, and performance marketing across a variety of business uses.
    • Utilize Analytics Frameworks to map the conversion journey, measure exposure & effectiveness, and optimize performance.
    • Setup Facebook Analytics and Google Analytics using appropriate metrics and KPIs based on the overall business objectives.
    • Design experiments using given tools and techniques for a variety of touchpoint or platform optimization scenarios.

    PROGRAM OUTPUT
    A case where, as a group, you will analyze the data using the experimental framework and prioritize actions with the PIE framework.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer

    Before joining the Global Creative Solutions Leadership Team at Shell, Ethel worked as Head of Strategy, Analytics and Experience Design at NuWorks Interactive Labs, the Philippines' biggest local independent digital agency. Prior to that, she was Brand Strategist for over a decade, with 12 years in Brand, Creative and Digital Strategy with Saatchi & Saatchi, McCann Worldgroup, Lowe Singapore, and BBDO Guerrero; and 3 years in Brand Management, Marketing Planning and Effectiveness, and eCommerce Acceleration at Diageo Philippines. She is also a WARC Opinion contributor, a senior lecturer at the MBA Program of the University of the Philippines, and an executive MBA candidate at Steinbeis University - School of Creative Leadership in Berlin.

    Ethel Sanchez

    CDM TRACK INCLUSIONS

    • 60 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Student support and forum via class Facebook Group (for applicable programs)
    • Get to network will other participants and consult with Subject Matter Experts

    With over a decade of experience in the digital marketing training and digital transformation consultancy industry, CDM has taught 16,500+ professionals and helped them advance their careers, made them thought leaders and champions in their workplace, and instilled in them a continuous improvement mindset, among others.

    We are proud of our 500+ local & international organization partners with who we collaborate to make sure what we teach is up to global standards. Our partners also recognize the CDM Certification as proof that the bearer is capable in the field of digital marketing.

    We are also one, if not the only, digital marketing training provider who banner 250+ Subject Matter Experts who are actual practitioners in their trade, and thus, they are up-to-date to the latest tech and best practices available (in which we also impart to our students).

    We also take pride in our roster of 50 clients, who are part of the Top 1,000 Corporations in the Philippines and the Fortune 500 Companies list that partnered with us to level up their organization’s digital maturity and accelerate their digital transformation.

    According to The Future of Digital Skills in the Philippines 2021 report (a whitepaper collaboration between CDM and the IMMAP), among top must-have specialized skills by 2024 includes measurement and data analysis, content creation and storytelling, and E-Commerce based from 200+ respondents from 40+ industries. How equipped are you and your company for these future skills?

    CDM is your partner to future-proofing for the skills of tomorrow with CDM Tracks. Attend tailor-fitted learning pathways for CDM certification programs and masterclasses geared towards a specific career goal or upskilling plan with CDM Tracks.

    TOP BUSINESSES TRUST THE CDM TRAINING

    “I have been attending seminars/workshops in our company conducted by CDM and I think that CDM is the best school or organization that could help not just my line of business but also uplift my confidence in crafting Digital Marketing strategies and campaigns.”

     

    – Mark A. from ABS-CBN Corporation

    “I liked how the CDM Team would answer my queries even after each session. Furthermore, I liked how engaging the classes were. I thought each would be a simple webinar but it was really nice to be able to interact with the SMEs and my classmates.”

     

    – Camille P. from Ogilvy & Mather