Accelerate your career in social media and content marketing

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Social media can do it all – raise awareness for your brand, product, or service, influence consideration, inspire your target to make a purchase, and cultivate a loyal following. Harness the power of social media as a social media and content marketer. At CDM, we equip our students with the right knowledge and skills to begin or accelerate their careers in social media and content marketing with the Social Media and Content Marketer Track.

In this track, you will go through a series of online classes where you will learn how to design effective strategies for social media across the marketing funnel. You will start with key concepts on social media, followed by advanced concepts on branding and crafting effective digital media. By the end of the track, you should be able to have a diverse skillset to create, operationalize, and improve an end-to-end social media and content marketing strategy.

KEY SKILLS TO LEARN: SOCIAL MEDIA & CONTENT MARKETING COMMUNITY MANAGEMENT INFLUENCER MARKETING BRAND STORYTELLING BRAND TONE & VOICE DIGITAL DESIGN BEST PRACTICES

ACCELERATE TO THE TOP WITH A T-SHAPED SKILL SET

CDM Tracks are designed to equip you with a T-shaped skill set. Having a T-shaped skill set means that you are an expert in at least one thing but also somewhat capable in many other things.

In a rapidly-changing and connected world, having the right knowledge and skills to face the unknown pays off.

View CDM Tracks’ T-shaped Skills Frameworks

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    RECOMMENDED FOR
    Individuals who want to take social media and content marketing as a career or individuals who want to grow their skill sets in social media and content marketing. The track is best for those who are interested or are in the roles of social media strategy creation and social media platform execution.

    INCLUDED PROGRAMS
    This CDM Track has 4 included CDM programs (see Programs In This Track) that is best taken following a CDM-recommended order. However, you can also enroll in the programs at your preferred schedules.

    COMPLETION PERIOD
    Depending on the program batch schedules you choose and the cadence you want to attend the programs, you can expect to finish a CDM Track within 3-6 months from the start of the first program.

    PROGRAM LOCATION
    The classes are held live and online via Zoom. You will receive access to the each program’s Zoom links seven (7) days prior the start of the respective program.

    BEST VALUE: 40% OFF, TRACK PACKAGE DEAL!

    GET 4 CDM COURSES AT 40% OFF TO START OR ACCELERATE YOUR CAREER
    Choose your preferred schedules for each program then click on ADD TO CART!

    PROGRAMS IN THIS TRACK

    1 | ONLINE SOCIAL MEDIA PROGRAM

    | 86 RATINGS

    Understand social media, its role in your marketing ecosystem, and how to maximize the organic and paid aspects of social media marketing to grow the business.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day online program, you shall be able to create a social media strategy and plan. Get knowledge on how to build a playbook and content strategy for your business.

    WHAT YOU WILL LEARN
    • Determine if influencer marketing is for you and how to start working with influencers.
    • Absorb tips, tricks, and best practices on how to optimize your social media platforms.
    • Identify how to create a social media content and engagement strategy for your brand.
    • Identify the right metrics to track in different social platforms based on your objectives.

    PROGRAM OUTPUTS

    • Determining the social media objective, KPIs, and insights for a chosen brand.
    • Case study simulation, deconstruction, and discussion of a social media crisis.
    • Determining the social media content strategy and metrics for a chosen brand.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz
    Creative Director & Head of Social
    GIGIL

    Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

    Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

    He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

    Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

    Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Jason Cruz
    Head of Global Content Strategy, Partnerships, and Business Development
    Shell Eco-marathon

    An experienced digital marketer specializing in digital UX, website/app UX strategy, performance marketing and campaign management.

    Jasmine Abrenica
    E-Commerce Media Planning Manager
    Beiersdorf Philippines, Inc. (NIVEA)

    Ira has spent her early career living in the world of advertising. Starting out as a social media manager, she eventually became one of the social media directors in McCann Worldgroup Philippines. In over six years, she’s helped find truth and meaning for the brands she’s handled from different industries such as retail, real estate, QSRs, FinServ, and the like.

    Now, as the Digital Campaign Consultant for AIA Philippines, she hopes to take all the Social Media and Digital lessons she’s learned to push AIA's digital capabilities and help Filipinos live healthier, longer, and better lives.

    Ira Macalindong
    Digital Campaign Consultant
    AIA Philippines

    2 | ONLINE MASTERCLASS ON CREATIVE BRANDING ON DIGITAL

    | 56 RATINGS

    In the Online Masterclass on Creative Branding on Digital, you will determine the principles on how to develop a creative mindset and how to tell your brand story in a digital-first landscape.

    PROGRAM OBJECTIVE
    By the end of the program, the participants will be able to determine the ideation and development process of remarkable digital creatives.

    WHAT YOU WILL LEARN
    • Discuss different ideation techniques and how to refine them to make it more executable.
    • Determine sources of insights that can help you design impactful and effective creatives.
    • Discover how to communicate your intended message through online brand storytelling.
    • Learn how to lay down your brand’s tone and voice for a consistent online brand identity.

    PROGRAM OUTPUT
    Determine a nominated brand’s brand voice using a given framework and a structured discussion with a peer after.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba
    Chief Digital Officer
    Havas Media-Ortega

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta
    Managing Director
    The Loop Digital

    3 | ONLINE MASTERCLASS ON EFFECTIVE CREATIVES THAT CONVERT

    | 56 RATINGS

    In the Online Masterclass on Effective Creatives That Convert, you will discover how to craft digital assets (ads, websites, etc.) that will effectively communicate a message to your target audience.

    PROGRAM OBJECTIVE
    By the end of the program, participants will be able to visualize and design marketing collateral with campaign objectives in mind.

    WHAT TO EXPECT
    • Discover what makes great content tick and the foundations for building content territory.
    • Identify elements and principles of creative design to produce effective content materials.
    • Discover how to map out your content marketing strategy based on the marketing funnel.
    • Calculate the impact of design based on the Digital Measurement Board (DMB) standard.

    PROGRAM OUTPUT
    Together with a group, create a Content Map for a chosen case brand that will be provided during the class.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba
    Chief Digital Officer
    Havas Media-Ortega

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta
    Managing Director
    The Loop Digital

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz
    Creative Director & Head of Social
    GIGIL

    Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

    Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

    He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

    Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

    Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Jason Cruz
    Head of Global Content Strategy, Partnerships, and Business Development
    Shell Eco-marathon

    4 | ONLINE MASTERCLASS ON DESIGNING CUSTOMER EXPERIENCE

    | 25 RATINGS

    In the Online Masterclass on Designing Customer Experience, you will learn how to plot your customer experience map, how to spot your customer pain points, and develop solutions that move your customers down the marketing funnel more seamlessly.

    PROGRAM OBJECTIVE
    By the end of the program, the participants, with knowledge of creative solutions taught it the course, will be able to model a positive customer experience in every digital touchpoint.

    WHAT YOU WILL LEARN
    • Understand what customer experience is and how experience affects the business’ bottom-line profit.
    • Plot your customer journey and identify customer pain points along the way using a Service Blueprint.
    • Use your customer pain points as moments of opportunity to improve the overall customer experience.

    PROGRAM OUTPUT
    Together with a group, a Customer Experience Audit for a chosen case brand provided during the class.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba
    Chief Digital Officer
    Havas Media-Ortega

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta
    Managing Director
    The Loop Digital

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz
    Creative Director & Head of Social
    GIGIL

    CDM TRACK INCLUSIONS

    WHAT TO EXPECT

    • 27 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Student support and forum via class Facebook Group (for applicable programs)
    • Get to network will other participants and consult with Subject Matter Experts

    WHY TRUST CDM?

    With over a decade of experience in the digital marketing training and digital transformation consultancy industry, CDM has taught 16,500+ professionals and helped them advance their careers, made them thought leaders and champions in their workplace, and instilled in them a continuous improvement mindset, among others.

    We are proud of our 500+ local & international organization partners with who we collaborate to make sure what we teach is up to global standards. Our partners also recognize the CDM Certification as proof that the bearer is capable in the field of digital marketing.

    We are also one, if not the only, digital marketing training provider who banner 250+ Subject Matter Experts who are actual practitioners in their trade, and thus, they are up-to-date to the latest tech and best practices available (in which we also impart to our students).

    We also take pride in our roster of 50 clients, who are part of the Top 1,000 Corporations in the Philippines and the Fortune 500 Companies list that partnered with us to level up their organization’s digital maturity and accelerate their digital transformation.

    WHY CDM TRACKS?

    According to The Future of Digital Skills in the Philippines 2021 report (a whitepaper collaboration between CDM and the IMMAP), among top must-have specialized skills by 2024 includes measurement and data analysis, content creation and storytelling, and E-Commerce based from 200+ respondents from 40+ industries. How equipped are you and your company for these future skills?

    CDM is your partner to future-proofing for the skills of tomorrow with CDM Tracks. Attend tailor-fitted learning pathways for CDM certification programs and masterclasses geared towards a specific career goal or upskilling plan with CDM Tracks.

    TOP BUSINESSES TRUST THE CDM TRAINING

    “I have been attending seminars/workshops in our company conducted by CDM and I think that CDM is the best school or organization that could help not just my line of business but also uplift my confidence in crafting Digital Marketing strategies and campaigns.”

     

    – Mark A. from ABS-CBN Corporation

    “I liked how the CDM Team would answer my queries even after each session. Furthermore, I liked how engaging the classes were. I thought each would be a simple webinar but it was really nice to be able to interact with the SMEs and my classmates.”

     

    – Camille P. from Ogilvy & Mather