ONLINE SEARCH ENGINE OPTIMIZATION (SEO) PROGRAM

| 66 RATINGS
In this 3-half-day expert-led, live online class, you will learn about what is SEO, how it works, tools, and techniques on how to optimize your website for SEO. In this program, you will learn the content and website strategy including the technical know-how on SEO to ensure content visibility and discoverability on Google search.

Furthermore, the program will also expose you to new developments in the industry like the rise of Microsoft’s search engine, Bing, which is powered by ChatGPT, and Google Analytics 4.

 SCHEDULE: To be announced

 DURATION: 13:00-17:00 GMT+8

 FORMAT: 100% Live & Online

PROGRAM OBJECTIVE
By the end of the 3-half-day program, the participants will have an operational knowledge of search engine fundamentals, ranking factors, on-page and off-page optimization techniques, and metrics that will allow them to create a comprehensive and systematic SEO action plan.

RECOMMENDED FOR

  • Content Marketers and Copywriters and the like who want to learn about SEO.
  • Entrepreneurs and small business owners who want to understand SEO’s ROI.
  • Brand Managers, E-Commerce Managers, Marketing Analysts, and Developers.

CERTIFICATE ELIGIBLE
For those who will enroll in the With CDM Certification option, you can earn a CDM Certificate after finishing the program and passing the qualifying exam. All program attendees will receive a Certificate of Participation.

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If the industry is changing, we are adapting with it.

In the spirit of continuous improvement, we at CDM always strive to deliver the best learning experiences to our students that will help them #BeMore, impact their careers, and deliver a positive ROI for their organizations.

THIS CLASS IS CURRENTLY BEING UPDATED

Upgraded Course Content: Sharing New Best Practices

We are introducing new content, best practices, and case studies with a focus on how new technologies like AI transform the digital marketing industry.

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    Looking to upskill 10+ key talents? We can tailor-fit this program based on your requirements. Schedule a free meeting with Ian of CDM to learn more.

    Program details

    DAY 1 | UNDERSTANDING HOW SEARCH ENGINES WORK AND TECHNICAL FOUNDATIONS

    I. Search Engine Process

    • Crawl, Index, Rank Model
    • How Search Engines Discover and Organize Information
    • Basics of Latent Semantic Indexing (LSI) and LDA
    • Ranking Signals: Relevance, Authority, Usability

    II. Technical SEO Essentials

    • Website Architecture and Crawlability
    • Canonical Tags and Duplicate Content
    • XML Sitemaps and Robots.txt
    • URL Structure and Hierarchy
    • Mobile Optimization
    • Website Speed and Core Web Vitals

    DAY 2 | SEARCH INTENT, CONTENT OPTIMIZATION, AND SEO TOOLS

    I. Understanding Search Intent

    • Informational, Navigational, Transactional Queries
    • Matching Content Type to Intent
    • Topic Clusters and Internal Linking

    II. Keyword and Content Optimization

    • Effective Keyword Research
    • Writing for Snippets and Featured Results
    • On-Page SEO: Title Tags, Headers, Meta Descriptions
    • Content Structure and Readability

    III. Tools and Template

    • Using Google Search Console
    • Overview of Third-Party SEO Tools
    • Templates for Briefs, Audits, Content Optimization

    DAY 3 | AI IN SEARCH AND ADAPTING SEO STRATEGIES

    I. Search Engine Updates and AI Integration

    • How AI Is Integrated in Google Search
    • Overview of Search Generative Experience (SGE)
    • Impact of Zero-Click Results
    • Changes in User Behavior and Search Result Layouts

    II. SEO Strategy in 2025

    • Adapting to AI-Assisted Search
    • Structuring Content for Visibility in New Search Formats
    • Measuring Performance: Visibility, Engagement, Authority
    • Planning for Long-Term SEO: Content Depth, Trust, and Structure

    Rate Inclusions

    • 12 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Get to network will other participants and consult with Subject Matter Experts

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Bernard is the General Manager of TrueLogic Online Solutions and is a web professional of 18+ years. During the period, he has launched 4 companies and grown 3 web-based companies to multi-million dollar status.

    He has launched and managed over 300 websites, has run over 11,000 marketing campaigns, and is a strong advocate of creating a culture of leadership. He has a strong background in web design, sales, training, marketing, HR, and operations.

    Bernard is a program chair and lecturer for the SEO Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Bernard San Juan III

    Abe is considered by many as the godfather of Philippine blogging when he became one of the very first professional bloggers in the country over a decade ago. He has single-handedly catapulted YugaTech to become the top technology site in the Philippines with over 3 million impressions every month with another 4 million on YouTube. He now has a team of 12 running the site on a full-time basis.

    Before YugaTech, he was the Country Manager of Nuffnang where he oversaw its Philippine operations and managed over 30,000 bloggers in the community.

    Abe Olandres

    A sales and marketing professional for 18+ years, an instructor for leadership, sales, and digital marketing, and an avid table-top and digital gamer.

    Cris Justin Masungsong

    DATES:

    • BATCH 16: Jul 5, 12, 19 (3 Sat)

    TIME:

    • 13:00 – 17:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 17:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 16:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 16:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)