ONLINE MASTERCLASS ON DATA VISUALIZATION AND STORYTELLING

| 10 RATINGS

Join our 4-hour online class led by experts, where you’ll learn to present your analyzed data effectively. Learn how to share your insights in a clear and persuasive way to gain agreement or support from your audience or stakeholders using data visualization methods.

After you’ve analyzed the data and extracted the insights, it’s time to make it understandable and compelling for others to get your point across. Whether you are from marketing, sales, HR, or the operations department, data visualization is a skill to have in the digital age.

 SCHEDULE: Aug 17

 DURATION: 08:00-12:00 GMT+8

 FORMAT: 100% Live & Online

PROGRAM OBJECTIVE
By the end of the half-day online program, participants will be able to contrast data visualization and data storytelling, in addition to explaining the principles behind persuading audiences through data storytelling.

RECOMMENDED FOR

  • Marketing, sales, HR, operations and other related professionals who want to gain a competency in basic data visualization and storytelling that can be applied to work deliverables like reports and research.
4.30 PAYDAY SALE UNTIL APRIL 30

4.15 PAYDAY SALE: 40% OFF UNTIL APRIL 30

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    Program details

    I. Mindset

    • Data Visualization vs. Data Storytelling

    II. Data Visualization

    • Why Visuals Matter
    • Data Visualization Principles
    • How to Select the Right Visualization
    • Recommended Tools

    III. Data Storytelling: Insight to Action

    • Building the Narrative: The 4P’s (Problem, Priorities, Perception, Personalities)
    • Know Your Data
    • Understanding the Audience
    • Storytelling Elements

    Rate Inclusions

    • 4 live and online learning hours with lectures, Q&As, and activities
    • Opportunity to consult with the Subject Matter Experts during class
    • Earn a digital Certificate of Participation after finishing the program

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer

    Denise Haak is the former CEO of Qairos, Inc, a firm that specializes in User Experience, building and improving digital products that are grounded on usability principles. Her current roster of clients includes Cebu Pacific, McCormick Culinary, UnionBank, and some pretty nifty start-ups.

    Prior to Qairos, she held the role of Agency Business Lead at Google, which she joined in 2012 as part of the inaugural team that was to eventually launch the Google Philippines office.

    Denise has spent over a decade in the advertising industry, cultivating client partnerships in her past agencies MRM, Publicis JimenezBasic, Bates 141, and Ogilvy, with brands such as Coca-Cola, Unilever, Nestle, L’Oreal, Kimberly-Clark, Pfizer, J&J, Motorola, Jollibee, Globe Telecom, Ayala Land, NutriAsia, Unilab, and San Miguel.

    A noteworthy speaker, Denise has designed and participated in numerous workshops and seminars covering everything from digital marketing, brand activation, strategic planning, and ideation.

    Denise Haak

    DATES:

    • BATCH 4: Aug 24 (Sat)

    TIME:

    • 08:00 – 12:00 Philippine Time (PHT) (UTC +8) /
    • 08:00 – 12:00 Singapore Time (SGT) (UTC +8) /
    • 07:00 – 11:00 Indonesia Time (WIB) (UTC +7) /
    • 07:00 – 11:00 Vietnam Time (ICT) (UTC +7) /
    • 06:30 – 10:30 Myanmar Time (MMT) (UTC +5:30)

    Have more questions?