DIGITAL CREATIVE SERIES

Why do some brands connect with their target audience more than others? What makes content stick? How can we integrate an experimental mindset for creative work and content creation to achieve results? These are just some of the questions we aim to answer in the CDM Digital Creative Series.

The Digital Creative Series is a collection of three online masterclasses — Creative Branding on Digital, Effective Creatives That Convert, and Designing Customer Experience — where you can learn brand storytelling, establishing your online brand identity, how to design performance-driven creatives, and optimizing a brand customer journey in an experience-centric economy.

RECOMMENDED FOR

  • Marketing stakeholders and digital marketing professionals.
  • Talents who are handling creative solutions in digital media.
  • Professionals wanting to join a creative/advertising agency.

GROW YOUR CAREER
Start or accelerate your career in digital marketing! This series is part of the CDM Social Media and Content Marketer Track.

GET THREE CDM ONLINE MASTERCLASSES AT 40% OFF (SAVE ₱7,788)!
Choose your preferred schedules for each class then click on ADD TO CART!

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MASTERCLASSES IN THIS SERIES

| 56 RATINGS

In the Online Masterclass On Creative Branding on Digital, you will determine the principles on how to develop a creative mindset and how to tell your brand story in a digital-first landscape.

PROGRAM OBJECTIVE
By the end of the program, the participants will be able to determine the ideation and development process of remarkable digital creatives.

WHAT YOU WILL LEARN
  • Discuss different ideation techniques and how to refine them to make it more executable.
  • Determine sources of insights that can help you design impactful and effective creatives.
  • Discover how to communicate your intended message through online brand storytelling.
  • Learn how to lay down your brand’s tone and voice for a consistent online brand identity.

PROGRAM OUTPUT
Determine a nominated brand’s brand voice using a given framework and a structured discussion with a peer after.

CDM CERTIFICATION
This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

SUBJECT MATTER EXPERT

Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

Mike Acosta

Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

Shayne Madamba

| 56 RATINGS

In the Online Masterclass on Effective Creatives That Convert, you will discover how to craft digital assets (ads, websites, etc.) that will effectively communicate a message to your target audience.

PROGRAM OBJECTIVE
By the end of the program, participants will be able to visualize and design marketing collateral with campaign objectives in mind.

WHAT TO EXPECT
  • Discover what makes great content tick and the foundations for building content territory.
  • Identify elements and principles of creative design to produce effective content materials.
  • Discover how to map out your content marketing strategy based on the marketing funnel.
  • Calculate the impact of design based on the Digital Measurement Board (DMB) standard.

PROGRAM OUTPUT
Together with a group, create a Content Map for a chosen case brand that will be provided during the class.

CDM CERTIFICATION
This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

SUBJECT MATTER EXPERT

Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

Jason Cruz

Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

Jeano Cruz

Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

Mike Acosta

Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

Shayne Madamba

| 25 RATINGS

In the Online Masterclass on Designing Customer Experience, you will learn how to plot your customer experience map, how to spot your customer pain points, and develop solutions that move your customers down the marketing funnel more seamlessly.

PROGRAM OBJECTIVE
By the end of the program, the participants, with knowledge of creative solutions taught it the course, will be able to model a positive customer experience in every digital touchpoint.

WHAT YOU WILL LEARN
  • Understand what customer experience is and how experience affects the business’ bottom-line profit.
  • Plot your customer journey and identify customer pain points along the way using a Service Blueprint.
  • Use your customer pain points as moments of opportunity to improve the overall customer experience.

PROGRAM OUTPUT
Together with a group, a Customer Experience Audit for a chosen case brand provided during the class.

CDM CERTIFICATION
This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

SUBJECT MATTER EXPERT

Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

Shayne Madamba

Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

Mike Acosta

Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

Jeano Cruz

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