ONLINE MASTERCLASS ON DATA ANALYTICS AND INSIGHTING

| 9 RATINGS

Join our 4-hour interactive online training led by experts, where you’ll master the art of interpreting your gathered data. Gain insights into streamlining your data for analysis, extracting valuable information, and leveraging analyzed data to tackle business challenges and enhance operations.

Whether it’s cleaning your data or applying diverse analysis methods, this session equips you with the skills to unlock actionable insights from your data. Collecting data is just the beginning; the real magic lies in effectively extracting and utilizing its insights.

 SCHEDULE: TBA

 DURATION: 08:00-12:00 GMT+8

 FORMAT: 100% Live & Online

PROGRAM OBJECTIVE
By the end of the half-day online program, the participants will be able to classify the level of analytics and apply the different statistical modeling techniques to arrive at the insights you need.

RECOMMENDED FOR

  • Current analytics professionals or those who are aspiring for a career in data analytics.
  • Individuals looking to learn more about cleaning, analyzing, and refining business data.

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    Program details

    I. Levels of Analytics

    • Descriptive
    • Prescriptive
    • Predictive

    II. Data Wrangling

    • Data Explosion
    • Types of “Dirty” Data

    III. 5 Types of Fixes

    • Parsing: Structured to Unstructured
    • Correcting: Manual Validation of Information
    • Standardizing: Presets
    • Matching: Deduplications
    • Consolidating: Pattern-Finding

    IV. Statistical Modeling (Introduction)

    • Techniques in Statistical Modeling
    • Types of Statistical Modeling

    V. Data Insights

    • How to Extract Insights from Data

    Rate Inclusions

    • 4 live and online learning hours with lectures, Q&As, and activities
    • Opportunity to consult with the Subject Matter Experts during class
    • Earn a digital Certificate of Participation after finishing the program

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta

    DATES:

    • BATCH 4: TBA

    TIME:

    • 08:00 – 12:00 Philippine Time (PHT) (UTC +8) /
    • 08:00 – 12:00 Singapore Time (SGT) (UTC +8) /
    • 07:00 – 11:00 Indonesia Time (WIB) (UTC +7) /
    • 07:00 – 11:00 Vietnam Time (ICT) (UTC +7) /
    • 06:30 – 10:30 Myanmar Time (MMT) (UTC +5:30)

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