Discuss freely and in the confidence of your team as you learn about new concepts & techniques, and get real-time expert opinion on your current and future plans.
Apply our frameworks, workbooks, and activities to address real business challenges, and create actionable ideas and output while being guided by our expert instructors and facilitators.
Our classes & certifications follow the Understanding-By-Design framework, the global standard in learning design.
Access the learning design and content of our highly-rated, standard CDM certification programs which are constantly reviewed and approved by the industry’s best to ensure they deliver clear, relevant, and practical takeaways for participants.
We have made customization easier than ever: Choose from our standard program outlines, and decide when and how often you want the sessions to be to meet your learning needs.
Select from our top-notch network of industry experts to teach your team, and discuss concepts, cases, and applications that best fit your category or business.
Get the flexibility and reliability you need without spending for a fully customized program with CDM’s Exclusive In-House Training.
Reach a minimum of 25 participants and get your very own batch of any of our certification programs, with a 30% discount from our published rates per learner.
DESIGN YOUR TEAM’S TRAINING
Choose from among the 6 CDM standard curriculum programs to meet your learning objectives and digital priorities.
CDM Certification is available for all programs. The complete topic outline & coverage for each program is available upon request for a proposal.
DIGITAL MARKETING FUNDAMENTALS PROGRAM
Be able to create an effective customer-centric digital marketing strategy and plan. Understand the digital ecosystem of social media, website, email, video, and mobile marketing.
Learn how to set-up, manage, integrate, and scale your e-commerce business via an end-to-end strategy, whether it is for your own or within e-commerce platforms or marketplaces.
SOCIAL MEDIA PROGRAM
Be able to create a social media strategy and plan covering platform strategies, influencer marketing, and community & crisis management. Know how to build a playbook and content calendar for your business.
DIGITAL MEDIA PLANNING PROGRAM
Be able to create a concrete digital media strategy and plan. Learn how to plan and buy using popular tools, like Facebook Business Manager and Google Ads Manager; and how to track and optimize your ads.
DIGITAL MARKETING ANALYTICS PROGRAM
Know how to develop a measurement framework and a performance optimization plan for any chosen campaign for your brand using different analytical tools and methodologies.
Gain technical knowledge of search engine factors, website content optimization techniques, and metrics to organically improve your ranking. Learn how to create a comprehensive & systematic SEO action plan.
Choose the specific dates* that best fit your operations & your team’s availability.
*Subject to CDM Team & SME availability.
STEP 01 | Let us know your schedule restrictions & preferences
STEP 02 | Allow us to check the availability of our faculty and team to match yours
STEP 03 | Approve and finalize the schedule options we will be sending
Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.
Choose your line-up of Subject Matter Experts (SMEs) from our roster of recommended instructors to get the most out of an engaging learning experience with industry top experts and thought leaders.
*Subject to CDM Team & SME availability.
◼ DIGITAL MARKETING FUNDAMENTALS PROGRAM
◼ E-COMMERCE PROGRAM
◼ SOCIAL MEDIA PROGRAM
◼ DIGITAL MEDIA PLANNING PROGRAM
◼ DIGITAL MEDIA ANALYTICS PROGRAM
◼ SEO PROGRAM
Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*
*Limited to a reasonable extent only. Subject to availability of resources.
INDUSTRY-SPECIFIC CASE STUDIES
Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.
COLLABORATE WITH ENGAGED EXPERTS
Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.
DISCUSS SPECIFIC CHALLENGES
Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.