E-Commerce has evolved beyond simple transactions. Today, it’s about creating immersive and engaging shopping experiences that connect with customers on a deeper level. In this 4-hour masterclass, you will explore how creatives use storytelling, design, and interactive content for product discovery and conversion.

This masterclass is part of the CDM Digital Creativity Program.

 SESSIONS: Jul 4

 DURATION: 14:00-18:00 GMT+8

 FORMAT: Online

PROGRAM OBJECTIVE
Using concepts and techniques explored in this session, groups of participants should propose a max of five creative solutions to drive the commercial objectives stated in the shared live brief.

RECOMMENDED FOR
This program is designed for professionals who want to push creative boundaries and develop high-impact digital experiences for both brands and agencies, including:

  • Media & Advertising Specialists
  • Copywriters & Content Creators
  • Creative Directors & Art Directors
  • Campaign Strategists & Planners
  • Marketing & Brand Professionals
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    PROGRAM DETAILS

    Define: Creative Commerce Explained

    • Creativity and Commerce—How Ideas Impact Sales and Engagement
    • Psychology of Buying Decisions
    • Experience Design

    Illustrate: Creative Playground

    Inspire: Industry Case Studies

    Demonstrate: Ideation

    Apply: Group Outputs

    Present: Presentations

    Rate Inclusions

    • 4 live and online learning hours with lectures, Q&As, and activities
    • Opportunity to consult with the Subject Matter Experts during class
    • Earn a digital Certificate of Participation after finishing the program

    Dedicated Framework
    The masterclass is designed to be clear and compelling, simple but meaty, well-set but flexible all while following CDM’s mantra of learning by doing. Here’s how the classes are structured.

    Digital Creativity Program: How You'll Learn

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Sunny Lai is a strategic creative leader who believes big ideas should move both people and business. With experience across digital, E-Commerce, storytelling, and sustainability-led innovation, he bridges creativity, culture, and commerce in powerful ways.

    Known for turning complex brand challenges into bold, insight-driven ideas, Sunny blends strategy with creativity to drive real-world impact. A frequent jury member for renowned award shows and thought leader, he brings a fresh, future-forward perspective to the classroom—passionately guiding the next generation of marketers toward smarter, braver work.

    Sunny Lai

    DATES:

    • BATCH 1: Jul 4 (Fri)

    TIME:

    • 14:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 14:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 13:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 13:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 12:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

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