Social media is a constantly evolving space where attention is fleeting, and brands must find unique ways to stand out. This 4-hour masterclass delves into how creativity plays a crucial role in crafting content that sparks conversations and builds strong brand communities.

This masterclass is part of the CDM Digital Creativity Program.

 SESSIONS: Jun 20

 DURATION: 14:00-18:00 GMT+8

 FORMAT: Online

PROGRAM OBJECTIVE
Using concepts and techniques explored in this session, groups of participants should present a social media-focused initiative (e.g. campaign) as a response to the shared live brief.

RECOMMENDED FOR
This program is designed for professionals who want to push creative boundaries and develop high-impact digital experiences for both brands and agencies, including:

  • Media & Advertising Specialists
  • Copywriters & Content Creators
  • Creative Directors & Art Directors
  • Campaign Strategists & Planners
  • Marketing & Brand Professionals
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    PROGRAM DETAILS

    Define: Creativity in Social

    • Culture as Resource and Inspiration
    • Platforms and Content Formats
    • Techniques to Try
    • Social Media Creative’s Toolkit

    Illustrate: Creative Playground

    Inspire: Industry Case Studies

    Demonstrate: Ideation

    Apply: Group Outputs

    Present: Presentations

    Rate Inclusions

    • 4 live and online learning hours with lectures, Q&As, and activities
    • Opportunity to consult with the Subject Matter Experts during class
    • Earn a digital Certificate of Participation after finishing the program

    Dedicated Framework
    The masterclass is designed to be clear and compelling, simple but meaty, well-set but flexible all while following CDM’s mantra of learning by doing. Here’s how the classes are structured.

    Digital Creativity Program: How You'll Learn

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Rizza is a leading creative leader and designer whose work has shaped both industry standards and everyday Filipino life. From co-creating "It’s More Fun in the Philippines" to designing millions of beep™ transit cards, her work blends pop culture, social good, and national identity.

    She rose through the ranks at BBDO Guerrero as Head of Design, later driving creative excellence at Publicis JimenezBasic, Edukasyon.ph, and Elesi Studios for brands like Jollibee, Lazada, Meta, and Globe. Today, she leads as Co-Founder and Executive Creative Director of Lennon Group and Founder of design studio Sgt. Pepper.

    Named as one of Campaign Asia's Women to Watch last 2023, Rizza is recognized for her leadership rooted in care, empathy, and purpose. A passionate mentor, she also serves as Coaching Director of DMAP's Digital Young Creators, helping nurture the next generation of Filipino creatives.

    Rizza Garcia

    Nikki Golez

    DATES:

    • BATCH 1: Jun 20 (Fri)

    TIME:

    • 14:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 14:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 13:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 13:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 12:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

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