The gaming industry has become one of the most dynamic and influential spaces for brands to connect with audiences, yet many marketers still struggle to tap into its full potential. In this 4-hour masterclass, you will learn how to develop creative brand campaigns that integrate seamlessly into gaming environments, from in-game advertising and branded experiences to interactive storytelling and gamification.

This masterclass is part of the CDM Digital Creativity Program.

 SESSIONS: Jul 18

 DURATION: 14:00-18:00 GMT+8

 FORMAT: Online

PROGRAM OBJECTIVE
Using concepts and techniques explored in this session, groups of participants should propose a game-based initiative to drive the marketing objectives stated in the shared live brief.

RECOMMENDED FOR
This program is designed for professionals who want to push creative boundaries and develop high-impact digital experiences for both brands and agencies, including:

  • Media & Advertising Specialists
  • Copywriters & Content Creators
  • Creative Directors & Art Directors
  • Campaign Strategists & Planners
  • Marketing & Brand Professionals
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    PROGRAM DETAILS

    Define: Creativity in Gaming

    • How Brands Use Gaming Creatively to Reach Audiences
    • Gamification Principles and Interactive Storytelling
    • The Psychology of Play—Why People Engage With Games
    • Tools for Designing Game-Inspired Marketing Strategies

    Illustrate: Creative Playground

    Inspire: Industry Case Studies

    Demonstrate: Ideation

    Apply: Group Outputs

    Present: Presentations

    Rate Inclusions

    • 4 live and online learning hours with lectures, Q&As, and activities
    • Opportunity to consult with the Subject Matter Experts during class
    • Earn a digital Certificate of Participation after finishing the program

    Dedicated Framework
    The masterclass is designed to be clear and compelling, simple but meaty, well-set but flexible all while following CDM’s mantra of learning by doing. Here’s how the classes are structured.

    Digital Creativity Program: How You'll Learn

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Rey is the Chief Creative Officer of Minotaur, a creative agency dedicated to gaming, esports, fandom culture, and tech-driven experiences.

    A recognized pioneer in the intersection of gaming and marketing, Rey is the founder of Game On—the industry's first and only column focused on gaming and marketing—and a sought-after thought leader on the global stage. He regularly represents the Philippines at major creative and gaming industry festivals across Asia Pacific and beyond.

    With over two decades of experience in top global and local advertising networks, Rey has been ranked the Philippines' top Creative Director and consistently recognized as one of APAC's most awarded creatives. His work has earned accolades from Cannes Lions, D&AD, One Show, Clio, Spikes Asia, London International Awards, and more.

    As former President of the Creative Guild of the Philippines, Rey helped shape the country's creative agenda, including founding CreativeFest NOW!, the country's first all-digital creative festival.

    Rey Tiempo

    DATES:

    • BATCH 1: Jul 18 (Fri)

    TIME:

    • 14:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 14:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 13:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 13:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 12:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

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