CDM 1-DAY EXCLUSIVE IN-HOUSE PROGRAMS

EMPOWER YOUR TEAMS WITH INDUSTRY-RECOGNIZED PROGRAMS

In today’s competitive business environment, organizations must continuously build digital capabilities to drive growth, improve customer engagement, and remain relevant in an increasingly dynamic marketplace. CDM’s 1-Day Exclusive In-House Programs provide ready-to-deploy training solutions designed to help teams accelerate digital transformation, strengthen strategic thinking, and deliver measurable business outcomes.

These programs equip participants with proven frameworks, practical methodologies, and industry-relevant tools to build a strong foundation in digital strategy and execution. Through a curriculum focused on innovation, customer-centricity, and data-driven decision-making, teams learn how to align business objectives with evolving market opportunities, create seamless customer experiences, and optimize performance across digital channels. The result is a more agile, future-ready workforce capable of driving sustainable growth and long-term business success.

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    1-DAY EXCLUSIVE IN-HOUSE PROGRAMS

    DIGITAL MARKETING FUNDAMENTALS

    ABOUT THE PROGRAM
    The Digital Marketing Fundamentals Program is an in-depth, hands-on class designed to build a strong foundation in digital marketing for teams of all levels. This course covers a comprehensive range of topics, from social media marketing strategies to digital media planning, E-Commerce, SEO, working with mobile apps, and leveraging digital measurement tools to track and optimize marketing performance.

    PROGRAM OBJECTIVE
    By the end of the three-session program, learners will be able to apply fundamental knowledge of digital marketing strategies and principles, develop a results-oriented, consumer-centric, and dynamic digital marketing plan, and present their digital marketing plan effectively to articulate strategies and action plan.

    RECOMMENDED FOR

    • Brand Managers
    • Product Managers
    • Digital Marketing Managers
    • Digital Marketing Specialists
    • Social Media Marketing Managers
    • Sales Managers & Team Members

    PROGRAM BENEFITS

    • Master End-to-End Digital Marketing Strategy – Learn how to craft and execute high-impact digital marketing plans, set clear objectives, leverage data-driven insights, and adapt campaigns for maximum effectiveness.
    • Optimize Multi-Channel Marketing & Advertising – Gain expertise in social media marketing, content strategy, paid search, SEO, influencer marketing, E-Commerce, and CRM to drive engagement, conversions, and customer loyalty.
    • Measure Success & Drive Continuous Improvement – Develop skills in digital analytics, marketing attribution, campaign performance analysis, and budget optimization to refine strategies and maximize ROI.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny Gonzales
    Consulting Head & Strategy Director
    Ogilvy

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz
    Creative Director & Head of Social
    GIGIL

    Jason Cruz is the Strategy Director at Ogilvy, where he brings together creative thinking, data, and culture to drive brand growth.

    Before joining Ogilvy, Jason led global content strategy, partnerships, and business development for Shell Eco-marathon, Shell's flagship academic program on energy optimization and one of the world's most prestigious student engineering competitions.

    His career spans leadership roles across top agencies in Asia. He served as Business Development Director and Communications Strategist at ADA Asia Philippines, a regional leader in data-driven marketing and analytics. He also spent nearly a decade at McCann Worldgroup Philippines, rising from Social Media Manager to Head of Digital Strategy for Asia-Pacific, where he helped shape social marketing efforts across the region.

    Jason has worked on nearly 200 brand campaigns and has played a key role in some of the most culture-shaping work in the marketing industry. A passionate educator, he is a recognized trainer, speaker, and program chair for the Social Media Program at CDM, the Philippines' leading digital marketing training provider.

    Outside of work, Jason inspires others through his YouTube channel, Better Today with Jason Cruz, where he shares insights on life, career, and purpose.

    Jason Cruz
    Strategy Director
    Ogilvy

    With 15+ years of experience in digital marketing for multiple brands from across industries. Areas of expertise include content and platform strategy, online media, and campaign analysis. Led development and integration of product-based solutions through the agency’s internal capabilities and strategic partnerships. Handled campaigns that received industry recognitions local and international.

    Raffy Bariso
    Chief Synergy Officer
    MullenLowe-TREYNA

    A Carlos Palanca Award-winning writer and an AB Journalism graduate from the University of Santo Tomas, RJ has been in the field of corporate communications and marketing for over 15 years.

    Prior joining Mang Inasal, she was Group Marketing Manager in SM Supermalls for almost 7 years; PR Accounts for Broadcast and Digital in ABS-CBN's Integrated Corporate Communications Division for 6 years; and Internal Communication Officer in Chowking for 4 years.

    In SM, she led the Family Segment Marketing group that has reaped over 20 local and international recognitions from various award-giving bodies for several customer insight-based campaigns and programs. Among which is a brainchild that's very close to her heart -- SuperMoms Club, the Philippines' first ever and biggest branded social community with over 200,000 members to date. In 2021 alone, SuperMoms Club was named Outstanding Innovation during COVID-19 in Global Business Excellence Awards, Bronze Award under the Best Social Media or Word of Mouth Campaign in the 21st Dragons of Asia, Engaged Community of the Year in The International Business Awards 2021, and the Best Customer Experience Breakthrough Award from the prestigious World Retail Awards.

    A writer by heart, a communicator by profession, a mommy blogger by passion, and a life-long lover of learning.

    RJ Rodillo
    Head of Digital and Public Relations
    Jollibee Foods Group - Mang Inasal

    Over 12 years of experience in various fields of advertising including Media Planning/Buying, Digital Creative, Content Marketing, Social Media Strategy, and Connection Planning.

    I was a graduate of OMD Philippines' first Media Management Internship Programme (2009) and stayed in the company for 6 years with exposures on both traditional and digital media. I have worked with various brands from different categories such as retail, pharmaceuticals, banking, automotive, electronics etc. - SM Retail, Pascual Laboratories, AXA, Epson, Huawei, Viber, VISA, KIA, Levi's to name a few.

    In 2015, I joined Primer Group of Companies as Digital Creative and Content Lead. I was able to provide digital strategies, campaigns, executions and solutions for some of Primer's roster of globally-renowned retail brands - Herschel Supply Co., JanSport, FitFlop, Native Shoes, Hedgren, Poler, Bratpack, ROX, ResToeRun, etc. Aside from local projects, I also had the privilege of crafting regional digital campaigns for various Primer brands across Southeast Asia. Most recently, our regional campaign for Native Shoes, "Native Wanderlite" (A Social Digital Promotion across 6 Southeast Asian markets) won Best Digital Promotion at the Native Shoes Global Conference held in Canada.

    In 2017, I joined the Havas Ortega Group as Communications and Connection Planning Manager and have handled a good roster of brands in various categories such as Pharmaceuticals, FMCG, Finance, Energy, Leisure/Entertainment, Insurance, etc.

    At present, I lead the Intelligence and Strategy Teams at Havas as MX Intelligence and Brief Director providing meaningful, integrated strategies across business units and key accounts. I've also written and co-wrote several thought leadership pieces including the REACT: Prosumer Report on Sustainability and The World Re-imagined: Prosumer Report on Health and Hygiene.

    Gian dela Cruz
    Strategy Director
    Havas Media-Ortega

    Louise “Moochie” De Guzman is a dynamic business leader known for her ability to scale organizations by blending systems thinking with cutting-edge technology. With a track record of driving growth from startups to multimillion-dollar ventures, Moochie currently serves as the Co-Founder and Chief Product Officer for AI Ventures Accelerator, Ltd. (AIVA).

    Her career spans leadership roles in project management, product development, marketing, business strategy, and business development. As a project manager, she has delivered multimillion-dollar initiatives ranging from data warehousing to IT infrastructure. As a marketer, she has worked on campaigns for major brands including Smart Communications, Lazada, Coca-Cola, NeoZep, Kkday, and more.

    Moochie is known for her ability to grow high-performing revenue teams, turn bold ideas into actionable strategies, and communicate fluently across tech, marketing, and executive functions. She's passionate about digitally transforming businesses, scaling startups, and solving tough growth challenges through unconventional yet highly effective methods.

    Her expertise spans E-Commerce, MarTech, travel and telecom technology, and small business automation, with deep skills in product strategy, UX, analytics, and team leadership.

    Driven by continuous learning and real-world execution, Moochie also mentors aspiring professionals and leaders—reinforcing her belief that the best way to learn is to teach.

    Louise De Guzman
    Chief Product Officer
    AI Ventures Accelerator, Ltd. (AIVA)

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    UNLOCKING DIGITAL TECHNOLOGIES

    ABOUT THE PROGRAM
    In a world where customer expectations are rapidly evolving, businesses must leverage new digital technologies to create seamless and personalized customer experiences. This program equips participants with the tools and strategies needed to harness the power of consumer-facing technologies, fostering innovation that enhances customer satisfaction.

    PROGRAM OBJECTIVE
    By the end of the program, learners will be able to ideate how to maximize available customer-facing technologies at an operational level and determine how to align broader organizational strategies with industry best practices

    RECOMMENDED FOR

    • Senior Managers
    • Operations Managers
    • Customer Service Teams
    • Marketing Professionals
    • Business Development Teams

    PROGRAM BENEFITS

    • Shape a Strategic Vision for Digital Transformation – Learn how to align business goals with digital innovation, implement the Levels of Service Framework, and create a roadmap for sustainable growth in a digital-first world.
    • Enhance Customer Understanding & Engagement – Use customer personas, journey mapping, and empathy mapping to create meaningful and personalized interactions that drive loyalty and satisfaction.
    • Leverage Digital Technologies for Better Experiences – Explore how digital tools improve service delivery, implement feedback mechanisms for continuous improvement, and build a framework for long-term customer success.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

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    DIGITAL CULTURE AND MINDSETS

    ABOUT THE PROGRAM
    The Digital Culture and Mindset Program focuses on fostering essential digital mindsets to empower teams to thrive in an increasingly digitalized landscape. Learners will explore the mindset shifts necessary to leverage digital technologies and opportunities effectively while addressing challenges that arise during digital transformations.

    PROGRAM OBJECTIVE
    By the end of the program, learners will be able to assess the gaps in the organizational culture in relation to what it means to have a digital mindset, identify management methods for maintaining, reinforcing, and fostering a digital culture, and ideate ways to overcome potential challenges to digital transformation.

    RECOMMENDED FOR

    • C-Suite Executives
    • Department Heads
    • Operations Managers
    • Marketing Professionals
    • Customer Service Teams

    PROGRAM BENEFITS

    • Navigate Digital Transformation with Confidence – Gain insights from industry case studies, understand the digital customer journey, and develop strategies to drive innovation and efficiency in a rapidly evolving digital landscape.
    • Adopt Key Digital Mindsets for Success – Cultivate essential mindsets like customer-centricity, data-driven decision-making, and creativity to lead and thrive in digital-first environments.
    • Lead and Manage Digital Change Effectively – Learn how to build a strong digital culture, overcome internal and external transformation challenges, and implement change management strategies that ensure long-term success.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

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    AGILE MANAGEMENT PROGRAM

    ABOUT THE PROGRAM
    In a constantly evolving business environment, teams must leverage proven methodologies to enhance project management efficiency and adaptability. This program equips participants with a comprehensive understanding of Agile principles, frameworks, and practices. Covering topics like the Agile Manifesto, Sprint Planning, and Designing Agile Environments, the training enables participants to effectively apply these methodologies to streamline processes and integrate them for optimal performance.

    PROGRAM OBJECTIVE
    By the end of the session, the participants will be equipped with a comprehensive understanding of Agile principles, frameworks, and practices, enabling them to effectively apply Agile methodologies to enhance project management efficiency and adaptability.

    RECOMMENDED FOR

    • Senior Managers
    • Operations Managers
    • Customer Experience Teams
    • Marketing Professionals
    • Business Development Teams

    PROGRAM BENEFITS

    • Principles of Agile
      I. The Agile Manifesto and Core Values
      II. Shifting from Traditional to Agile Mindsets
      III. Application of Agile Principles in Project Management
    • Key Agile Frameworks
      I. Deep Dive into Scrum: Roles, Events, and Artifacts
      II. Kanban Method: Visualizing Workflow and Limiting Work in Progress (WIP)
      III. Choosing and Adapting Frameworks for Project Needs
    • Agile Practices and Techniques
      I. User Story Mapping and Backlog Grooming
      II. Release Planning, Estimation, and Velocity Tracking
      III. Conducting Effective Retrospectives for Continuous Improvement
    • Enhancing Efficiency and Adaptability
      I. Agile Metrics for Project Performance
      II. Managing Stakeholders and Expectations in an Agile Environment
      III. Scaling Agile Practices across the Organization
    • Program Conclusion and Next Steps

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    SOCIAL MEDIA MASTERY: AI, INFLUENCERS, & COMMUNITIES

    ABOUT THE PROGRAM
    In this 3-half-day expert-led, live online class, you will learn how to navigate the ever-changing world of social media marketing. Deep-dive into the different legacy and emerging social media platforms, maximize your campaign through influencer and community marketing, and discover AI-enhanced content creation. Elevate your mindset to bring your social media marketing strategy from brand awareness to conversion and advocacy.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day online program, the participants will be able to design and execute a modern, audience-centric social media marketing strategy that aligns with current platform dynamics, leverages AI-enhanced content creation tools, and integrates community-building and influencer collaboration.

    RECOMMENDED FOR

    • Communication Directors so they can learn how to ensure effective crisis management and customer service.
    • Marketing Managers so they can learn how to enhance their social media strategy and campaign effectiveness.
    • Brand Managers so they can learn how to enhance brand storytelling and community engagement.
    • Existing Social Media Managers so they can learn how to maximize analytics in social media and platform management.
    • Public Relations Specialists so they can learn how to utilize social media for their brand reputation management.
    • Advertising Professionals so they can learn how to integrate social media platforms into their ad campaigns.
    • Digital Marketers so they can learn how to develop comprehensive, 360-degree digital marketing plans with social media.
    • Market Research Analysts so they can learn how to leverage social media platforms to gather data and insights.
    • Content Creators so they can learn how to enhance their content strategy and audience engagement
    • Small Business Owners so they can learn how to maximize their social media presence and brand engagement.
    • Those who want to kickstart their career doing digital marketing functions.
    • Professionals who want to upgrade their social media marketing skill sets.

    PROGRAM BENEFITS

    • Understand how major and emerging social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Discord, Threads, and others) are evolving and what these changes mean for your brand strategy, audience reach, and content planning.
    • Identify the role each social media platform plays across the marketing funnel and learn how to align content formats and messaging to match platform strengths, audience expectations, and campaign objectives.
    • Shift from outdated, broadcast-style content posting to interactive, audience-driven conversations by designing content that encourages comments, shares, and direct engagement.
    • Discover sustainable content creation models including evergreen series, FAQ-driven formats, and feedback-led ideation loops that build lasting audience habits and reduce content fatigue.
    • Gain hands-on understanding of AI tools and platforms that support content ideation, copywriting, visual generation, scheduling, and analytics and how to integrate them into your workflow efficiently.
    • Understand the ethical use of AI in marketing, including how to disclose generated content, maintain creative integrity, and protect audience trust as generative tools become mainstream.
    • Learn how to strategically build and grow a digital community around your brand by defining roles, establishing rituals, setting clear norms, and creating high-value spaces for engagement and belonging.
    • Understand the various differences between creators, influencers, brand advocates, ambassadors, employees, and customer fans and how to leverage each group for your campaigns and community initiatives.
    • Know what to track and when: Identify which metrics truly matter across Facebook, Instagram, TikTok, YouTube, and LinkedIn and when to report them weekly vs. monthly.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    AI FOR MARKETING TEAMS: PRACTICAL APPLICATIONS

    ABOUT THE PROGRAM
    This 8-hour program introduces the role of AI in modern marketing and how it is reshaping campaign planning, creativity, and customer engagement. Participants learn the foundations of AI and examine how organizations can build AI maturity within marketing functions.

    Grounded in human-centered design and design thinking principles, the program demonstrates how AI can support the campaign lifecycle from ideation and experimentation to execution and evaluation. Through demonstrations, case examples, and practical discussions, participants will learn to apply AI strategically while keeping human insight, empathy, and decision-making at the center of marketing practice.

    PROGRAM OBJECTIVE
    By the end of the program, participants will be able to identify priority AI opportunities in their marketing workflow and design a practical adoption plan aligned to team context and readiness.

    RECOMMENDED FOR

    • In-house marketing managers and team leads responsible for campaign planning and execution
    • Brand and content teams looking to integrate AI tools into their production workflows
    • Marketing operations professionals exploring automation and workflow optimization
    • Organizational leaders who need to make informed decisions about AI tools and team adoption

    PROGRAM BENEFITS

    • Understand how AI is transforming marketing practice, creativity, and customer expectations
    • Differentiate between artificial intelligence, machine learning, and generative AI in marketing contexts
    • Explore AI maturity frameworks and organizational readiness within marketing teams
    • Apply design thinking and human-centered design principles to AI-enabled marketing strategies
    • Identify opportunities for AI integration across the campaign planning process, from ideation to evaluation
    • Learn practical approaches and best practices for AI-supported ideation, experimentation, execution, and campaign evaluation
    • Examine examples of campaigns enhanced by AI and grounded in human insight
    • Understand the evolving role of marketers in balancing AI capabilities with human creativity, empathy, and strategic judgment

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    AI CONTENT CREATION FOR MARKETING

    ABOUT THE PROGRAM
    This 8-hour program explores how AI is transforming marketing execution across content, engagement, media, and automation. Participants will examine how marketers can use AI to improve speed, scalability, personalization, and operational efficiency across the campaign lifecycle.
    The program covers practical applications of AI in content and creative generation, customer engagement, media planning, automation, and campaign optimization. Participants will also explore the evolving role of marketers in an AI-enabled environment, including the shift from manual execution to orchestration, human oversight, and continuous optimization.

    PROGRAM OBJECTIVE
    By the end of the program, participants will be able to develop a content asset using a structured, AI-enabled workflow.

    RECOMMENDED FOR

    • Brand, content, and creative teams responsible for developing marketing assets
    • Social media and digital marketers managing content production across multiple channels
    • Campaign managers looking to speed up ideation and reduce creative bottlenecks
    • Marketing professionals who use content as a primary campaign lever and want to scale their output with AI

    PROGRAM BENEFITS

    • Explore AI applications in content generation, personalization, chatbots, social media automation, and media planning
    • Learn how AI supports scalable customer engagement and continuous campaign optimization
    • Understand the principles of AI orchestration and how to coordinate systems rather than isolated marketing channels
    • Explore how organizations can evolve toward greater agility and adaptive marketing operations through AI

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    DISRUPTIVE LEADERSHIP STRATEGIES PROGRAM

    PROGRAM BENEFITS

    • Why Disruptive Leadership Matters in Marketing
    • Leadership vs. Management: What’s the Difference?
    • Leadership Tools for Managing Disruption
    • Decision-Making in Disruptive Leadership
    • Unlocking Team Dynamics: Becoming Effective Leaders
    • Motivating Teams During Disruption

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    UNDERSTANDING THE DIGITAL FMCG CONSUMER

    PROGRAM BENEFITS

    • Develop a deep understanding of Filipino digital FMCG shoppers and their behaviors
    • Master techniques for gathering and analyzing digital shopper insights
    • Create detailed shopper personas specific to the Philippine market

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    OMNICHANNEL SHOPPER JOURNEY MAPPING

    PROGRAM BENEFITS

    • Map comprehensive omnichannel shopper journeys for FMCG categories
    • Identify critical touchpoints & moments of truth

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    NAVIGATING THE PHILIPPINE E-COMMERCE ECOSYSTEM

    PROGRAM BENEFITS

    • Gain comprehensive knowledge of the Philippine e-commerce platform landscape
    • Understand the unique business models and requirements of major platforms
    • Understand the unique business models and requirements of major platforms

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    STRATEGIC E-COMMERCE PLATFORM SELECTION

    PROGRAM BENEFITS

    • Develop criteria for strategic platform selection based on product categories
    • Align platform strategies with shopper personas and journeys
    • Create a framework for resource allocation across multiple platforms

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    E-COMMERCE BRAND BUILDING IN DIGITAL MARKETPLACES

    PROGRAM BENEFITS

    • Translate brand equity effectively into e-commerce environments
    • Develop platform-specific content strategies for FMCG products
    • Master campaign planning and execution across e-commerce platforms

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    E-COMMERCE CATEGORY MANAGEMENT AND GROWTH STRATEGIES

    PROGRAM BENEFITS

    • Implement category management principles in digital marketplaces
    • Implement category management principles in digital marketplaces
    • Create measurement frameworks for campaign effectiveness

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    E-COMMERCE KEY ACCOUNT MANAGEMENT FUNDAMENTALS

    PROGRAM BENEFITS

    • Apply key account management principles to e-commerce platforms
    • Develop strategies for building productive relationships with platform partners

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

    E-COMMERCE PERFORMANCE MANAGEMENT

    PROGRAM BENEFITS

    • Create comprehensive account plans for e-commerce platforms
    • Establish effective KPIs and performance measurement frameworks

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba
    Managing Director
    IXM Hakuhdo

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera
    Marketing Director - GTM
    Coda

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer
    Head of Data
    Dentsu

    ;Download Product Brochure

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