In today’s fragmented digital landscape, customers interact with brands across multiple platforms and touchpoints. This 4-hour masterclass will teach you how to create cohesive, integrated digital experiences that maintain a consistent brand voice while adapting to the nuances of each channel.

This masterclass is part of the CDM Digital Creativity Program. Attending this masterclass will allow you to join Pitch Day: Multi-Channel Integrated Digital Campaign, as an add-on module. 

 SESSIONS: Aug 15

 DURATION: 14:00-18:00 GMT+8

 FORMAT: Online

PROGRAM OBJECTIVE
Using concepts and techniques explored in this session, groups of participants should not only present, but also discuss the process of developing the integrated digital campaign from a shared live brief.

RECOMMENDED FOR
This program is designed for professionals who want to push creative boundaries and develop high-impact digital experiences for both brands and agencies, including:

  • Media & Advertising Specialists
  • Copywriters & Content Creators
  • Creative Directors & Art Directors
  • Campaign Strategists & Planners
  • Marketing & Brand Professionals
Order Quantity:

Note: Attending this masterclass will allow you to join Pitch Day: Multi-Channel Integrated Digital Campaign, as an add-on module. Take part in or watch teams pitch their creative campaigns to the country’s top creative, digital marketing, and business leaders. Choose the variation containing “Pitch Day” in the “Program Class” selector to join by clicking “Clear” first.

The Pitch Day module will be held on Aug 29, from 2:00 to 6:00 PM GMT+8. Additional details about the said module can be found by downloading the product brochure below.

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    PROGRAM DETAILS

    Define: Creativity in Integrated Digital Marketing Campaigns

    • Creativity in Customer Research and Insight Mining
    • Developing the Creative Campaign Idea
    • Creativity in Content Strategy
    • Creativity in the Media Strategy
    • Creativity in Campaign Performance Measurement

    Illustrate: Creative Playground

    Inspire: Industry Case Studies

    Demonstrate: Ideation

    Apply: Group Outputs

    Present: Presentations

    Rate Inclusions

    • 4 live and online learning hours with lectures, Q&As, and activities
    • Opportunity to consult with the Subject Matter Experts during class
    • Earn a digital Certificate of Participation after finishing the program

    Dedicated Framework
    The masterclass is designed to be clear and compelling, simple but meaty, well-set but flexible all while following CDM’s mantra of learning by doing. Here’s how the classes are structured.

    Digital Creativity Program: How You'll Learn

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Maan is the Executive Creative Director at VML Manila and one of the most awarded creatives in the Philippines today. With nearly two decades of experience, she has led breakthrough campaigns for top brands like Unilever, Nestlé, and Johnson & Johnson, earning recognition from Cannes Lions, Clio, LIA, One Show, Spikes Asia, Effies, and more.

    Starting her career at J. Walter Thompson, Maan spent 11 years honing her craft before taking on a leadership role at McCann Worldgroup, where she helped drive the agency's creative resurgence. She has been ranked the Hottest Creative in the Philippines by Campaign Brief Asia and was inducted into the Creative Guild of the Philippines Hall of Fame in 2024.

    Known for her storytelling, strategic thinking, and drive to push creative boundaries, Maan continues to inspire and lead with work that resonates deeply and performs globally.

    Maan Bautista

    DATES:

    • BATCH 1: Aug 15 (Fri)

    TIME:

    • 14:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 14:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 13:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 13:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 12:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

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