CDM TURNKEY CORPORATE PROGRAMS

Off-the-shelf training solutions for businesses of all sizes

In today’s competitive business environment, organizations must embrace digital transformation to thrive and sustain growth. Our Turnkey Corporate Programs offer training solutions designed to help teams drive innovation, enhance customer engagement, and achieve measurable business results.

These ready-to-deploy programs provide companies with proven frameworks to build a strong foundation in digital strategies, foster an adaptive and innovative mindset, and leverage cutting-edge tools to streamline operations. The participants gain valuable insights into aligning their goals with emerging market trends, creating seamless customer experiences, and making data-driven decisions that ensure long-term success. With these comprehensive programs, businesses can equip their teams with the skills and knowledge needed to stay ahead in an ever-changing digital landscape.

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    Turnkey Program Options

    ABOUT THE PROGRAM
    The Digital Marketing Fundamentals Program is an in-depth, hands-on class designed to build a strong foundation in digital marketing for teams of all levels. This course covers a comprehensive range of topics, from social media marketing strategies to digital media planning, E-Commerce, SEO, working with mobile apps, and leveraging digital measurement tools to track and optimize marketing performance.

    PROGRAM OBJECTIVE
    By the end of the three-session program, learners will be able to apply fundamental knowledge of digital marketing strategies and principles, develop a results-oriented, consumer-centric, and dynamic digital marketing plan, and present their digital marketing plan effectively to articulate strategies and action plan.

    RECOMMENDED FOR

    • Brand Managers
    • Product Managers
    • Digital Marketing Managers
    • Digital Marketing Specialists
    • Social Media Marketing Managers
    • Sales Managers & Team Members

    PROGRAM BENEFITS

    • Master End-to-End Digital Marketing Strategy – Learn how to craft and execute high-impact digital marketing plans, set clear objectives, leverage data-driven insights, and adapt campaigns for maximum effectiveness.
    • Optimize Multi-Channel Marketing & Advertising – Gain expertise in social media marketing, content strategy, paid search, SEO, influencer marketing, E-Commerce, and CRM to drive engagement, conversions, and customer loyalty.
    • Measure Success & Drive Continuous Improvement – Develop skills in digital analytics, marketing attribution, campaign performance analysis, and budget optimization to refine strategies and maximize ROI.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Singlife Philippine’s digital strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko is a program chair and lecturer for the Marketing Technology Foundations Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Miko de Vera

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

    Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

    He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

    Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

    Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Jason Cruz

    With 15+ years of experience in digital marketing for multiple brands from across industries. Areas of expertise include content and platform strategy, online media, and campaign analysis. Led development and integration of product-based solutions through the agency’s internal capabilities and strategic partnerships. Handled campaigns that received industry recognitions local and international.

    Raffy Bariso

    A Carlos Palanca Award-winning writer and an AB Journalism graduate from the University of Santo Tomas, RJ has been in the field of corporate communications and marketing for over 15 years.

    Prior joining Mang Inasal, she was Group Marketing Manager in SM Supermalls for almost 7 years; PR Accounts for Broadcast and Digital in ABS-CBN's Integrated Corporate Communications Division for 6 years; and Internal Communication Officer in Chowking for 4 years.

    In SM, she led the Family Segment Marketing group that has reaped over 20 local and international recognitions from various award-giving bodies for several customer insight-based campaigns and programs. Among which is a brainchild that's very close to her heart -- SuperMoms Club, the Philippines' first ever and biggest branded social community with over 200,000 members to date. In 2021 alone, SuperMoms Club was named Outstanding Innovation during COVID-19 in Global Business Excellence Awards, Bronze Award under the Best Social Media or Word of Mouth Campaign in the 21st Dragons of Asia, Engaged Community of the Year in The International Business Awards 2021, and the Best Customer Experience Breakthrough Award from the prestigious World Retail Awards.

    A writer by heart, a communicator by profession, a mommy blogger by passion, and a life-long lover of learning.

    RJ Rodillo

    Over 12 years of experience in various fields of advertising including Media Planning/Buying, Digital Creative, Content Marketing, Social Media Strategy, and Connection Planning.

    I was a graduate of OMD Philippines' first Media Management Internship Programme (2009) and stayed in the company for 6 years with exposures on both traditional and digital media. I have worked with various brands from different categories such as retail, pharmaceuticals, banking, automotive, electronics etc. - SM Retail, Pascual Laboratories, AXA, Epson, Huawei, Viber, VISA, KIA, Levi's to name a few.

    In 2015, I joined Primer Group of Companies as Digital Creative and Content Lead. I was able to provide digital strategies, campaigns, executions and solutions for some of Primer's roster of globally-renowned retail brands - Herschel Supply Co., JanSport, FitFlop, Native Shoes, Hedgren, Poler, Bratpack, ROX, ResToeRun, etc. Aside from local projects, I also had the privilege of crafting regional digital campaigns for various Primer brands across Southeast Asia. Most recently, our regional campaign for Native Shoes, "Native Wanderlite" (A Social Digital Promotion across 6 Southeast Asian markets) won Best Digital Promotion at the Native Shoes Global Conference held in Canada.

    In 2017, I joined the Havas Ortega Group as Communications and Connection Planning Manager and have handled a good roster of brands in various categories such as Pharmaceuticals, FMCG, Finance, Energy, Leisure/Entertainment, Insurance, etc.

    At present, I lead the Intelligence and Strategy Teams at Havas as MX Intelligence and Brief Director providing meaningful, integrated strategies across business units and key accounts. I've also written and co-wrote several thought leadership pieces including the REACT: Prosumer Report on Sustainability and The World Re-imagined: Prosumer Report on Health and Hygiene.

    Gian dela Cruz

    ABOUT THE PROGRAM
    In a world where customer expectations are rapidly evolving, businesses must leverage new digital technologies to create seamless and personalized customer experiences. This program equips participants with the tools and strategies needed to harness the power of consumer-facing technologies, fostering innovation that enhances customer satisfaction.

    PROGRAM OBJECTIVE
    By the end of the program, learners will be able to ideate how to maximize available customer-facing technologies at an operational level and determine how to align broader organizational strategies with industry best practices

    RECOMMENDED FOR

    • Senior Managers
    • Operations Managers
    • Customer Service Teams
    • Marketing Professionals
    • Business Development Teams

    PROGRAM BENEFITS

    • Shape a Strategic Vision for Digital Transformation – Learn how to align business goals with digital innovation, implement the Levels of Service Framework, and create a roadmap for sustainable growth in a digital-first world.
    • Enhance Customer Understanding & Engagement – Use customer personas, journey mapping, and empathy mapping to create meaningful and personalized interactions that drive loyalty and satisfaction.
    • Leverage Digital Technologies for Better Experiences – Explore how digital tools improve service delivery, implement feedback mechanisms for continuous improvement, and build a framework for long-term customer success.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Singlife Philippine’s digital strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko is a program chair and lecturer for the Marketing Technology Foundations Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Miko de Vera

    ABOUT THE PROGRAM
    The Digital Culture and Mindset Program focuses on fostering essential digital mindsets to empower teams to thrive in an increasingly digitalized landscape. Learners will explore the mindset shifts necessary to leverage digital technologies and opportunities effectively while addressing challenges that arise during digital transformations.

    PROGRAM OBJECTIVE
    By the end of the program, learners will be able to assess the gaps in the organizational culture in relation to what it means to have a digital mindset, identify management methods for maintaining, reinforcing, and fostering a digital culture, and ideate ways to overcome potential challenges to digital transformation.

    RECOMMENDED FOR

    • C-Suite Executives
    • Department Heads
    • Operations Managers
    • Marketing Professionals
    • Customer Service Teams

    PROGRAM BENEFITS

    • Navigate Digital Transformation with Confidence – Gain insights from industry case studies, understand the digital customer journey, and develop strategies to drive innovation and efficiency in a rapidly evolving digital landscape.
    • Adopt Key Digital Mindsets for Success – Cultivate essential mindsets like customer-centricity, data-driven decision-making, and creativity to lead and thrive in digital-first environments.
    • Lead and Manage Digital Change Effectively – Learn how to build a strong digital culture, overcome internal and external transformation challenges, and implement change management strategies that ensure long-term success.

    PROGRAM SPEAKERS
    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media-Ortega.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    Jason is the Head of Global Content Strategy, Partnerships, and Business Development for Shell Eco-marathon, the global academic program by Shell focused on energy optimization and one of the world’s leading student engineering competitions.

    Prior to Shell, he was the Business Development Director and Communications Strategist for ADA Asia’s Philippine office. ADA Asia is one of the region’s top agencies in data, analytics, and business insights. He also started his career with one of the country’s largest creative agencies, McCann Worldgroup Philippines. In less than eight years, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific.

    He has worked on nearly 200 brand campaigns so far and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart and is a recognized educator, corporate trainer, and international speaker.

    Outside of the industry, he creates work-life inspiration content on his YouTube channel, Better Today with Jason Cruz.

    Jason is a program chair and lecturer for the Social Media Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Jason Cruz

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