CDM Champions Digital Transformation in the Philippines and Beyond

Certified Digital Marketer (CDM), the pioneer in digital marketing education and certification in the Philippines, reached a new high in educating more than 8,000 students last 2019. Known for being the standard for industry certifications in digital marketing, social media marketing, and marketing analytics, among others, CDM continues to champion digital learning as program pilots have reached Cebu, Philippines and Jakarta, Indonesia.

“CDM’s main goal is to help educate and transform professionals and businesses in a highly connected and digital environment,” says Katz Lobregat-Enriquez, the Managing Partner and Chief Marketing Officer of E-Learning Edge, Inc., the company behind CDM. “Our capability and expertise to support people and companies through upskilling and reskilling can benefit not just the Philippines but our Asian neighbors. Last 2019, we wanted to test that in Jakarta, and we did it.”

Expanding Our Reach

CDM launched Certified Digital Professional (CDP) that aims to accelerate digital knowledge and skills in Indonesia. A two-day workshop on “Marketing in a Digital World,” was successfully launched and attended by more than 30 professionals in the digital and advertising industry. The two-day session discussed the basics of digital marketing in Indonesia and how to maximize the up and coming trends that are propagating throughout the different industries. The program was facilitated by then Wizard Manila’s Jason Cruz.

Aside from its expansion outside the Philippines, CDM has also launched its first livecast by leveraging the power of technology to reach more professionals based in Cebu. One of its highly rated programs – Social Media Program – was broadcasted exclusively to Cebu students. Havas Media Ortega’s Shayne Garcia-Madamba and AIA Philam Life’s Miko de Vera served as the experts for the broadcasted two-day event.

2019 was also a year of fostering more partnerships with industry leaders. The company teamed up with Lazada and Online Micro Sellers Marketing Cooperative in launching the Lazada University-CDM Facebook Marketing Masterclass. The masterclass consisted of four-hour-long online sessions that lasted from September to October. The Facebook Marketing Masterclass is a part of the partnership between Lazada and CDM that aims to provide multidisciplinary learning programs exclusive for Lazada’s sellers.

CDM was also active as an event partner for IMMAP Web Wednesdays – a free monthly webinar series that is designed to support digital education in the country. CDM is the official learning partner of the Internet and Mobile Marketing Association of the Philippines (IMMAP)

What’s Next for CDM?

Expect new program offerings that cater to the industry’s growing needs like Agile and Design Thinking. “We are excited to have a significant presence in Indonesia and create more strategic partnerships. These are initiatives we are looking forward to in the next few years,” concludes Katz.

Sounds exciting, doesn’t it? CDM has been pretty busy last 2019 and will even be busier in the coming years. Keep yourself posted with not just CDM, but also CDP Indonesia and CDP Singapore as well.