DIGITAL CULTURE AND MINDSETS

Build digital-ready teams that adapt, innovate, and lead with confidence.

This 1-day, expert-led program equips organizations with the digital culture and mindset required to succeed in an increasingly complex and fast-evolving digital environment.

Designed for businesses navigating digital transformation, the Digital Culture and Mindset Program aligns leadership and teams around the mindset shifts needed to fully leverage digital technologies while managing change effectively. Through proven frameworks, real-world scenarios, and practical application, participants identify and close mindset gaps that limit performance—strengthening customer-centricity, improving operational efficiency, and enabling the organization to respond faster to disruption while building a resilient, future-ready culture.

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    PROGRAM OBJECTIVE
    By the end of this 1-day program, participants will be able to evaluate their organization’s digital culture, identify mindset and capability gaps, apply management practices that reinforce digital ways of working, and develop strategies to overcome common digital transformation challenges.

    RECOMMENDED FOR

    • Executive leaders driving digital culture as a foundation for transformation and sustained business growth.
    • Department heads and operations leaders embedding digital ways of working across teams and functions.
    • Team managers responsible for leading change, reinforcing digital mindsets, and improving team effectiveness.
    • Marketing and customer experience teams strengthening customer-centric, digitally enabled execution.

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    Modular Upgrades: Flexible Learning for Teams

    Lighter live sessions combined with self-paced modules designed by our instructional designers and subject matter experts, giving your teams the flexibility to learn without disrupting business operations.

    Upgraded Course Content: Driving Business-Relevant Insights

    The program now includes updated best practices, case studies, and strategic frameworks, with a focus on how emerging technologies like AI are shaping digital marketing strategy and driving measurable business impact.

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    Program details

    DAY 1 | BUILDING DIGITAL MINDSETS FOR SUCCESSFUL TRANSFORMATION

    I. Digital Transformations in the Industry

    • Case Studies
    • The Digital Customer Journey

    II. Key Digital Mindsets

    • What is a Mindset?
    • Digital Mindsets
      1. Customer-Centricity
      2. Data-Driven Decision-Making
      3. Collaboration
      4. Agility and Adaptability
      5. Creativity
      6. Channel Adaption
      7. Collaboration
      8. Storytelling
      9. Experimentation and Continuous Improvements

    III. Embracing and Implementing a Digital Culture

    IV. Managing Digital Culture

    • Change Management
    • Internal Challenges to Digital Transformation

    V. Preparing for Change Hurdles

    • External Challenges to Digital Transformation

    Rate Inclusions

    • 24 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get to network will other participants and consult with Subject Matter Experts

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer

    Have questions?

    New Program: Strategic Digital Marketing for Growth starts March 21Book Early
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