Data-driven Marketing – Where to Start?

CDM PH How to start with data

Yes, data analytics can uncover valuable consumer insights that can help fuel new products and strategies and can propel the business forward. But the perennial question is, where and how do you start collecting data? Get great insights from these tools.

Social Analytics

Keep up reach and engagement through your social media metrics. Fortunately, most social media platforms, like Facebook and Twitter, can provide you with tools for analytics! There are also third-party platforms like Hootsuite that can help aggregate and interpret your social media data.

Traffic Analytics

Your website traffic data tells you a lot about your customers’ journey and content interests. This type of data will be very helpful in determining what drives them to consider and convert. Try exploring and deep-diving on Google Analytics for your website.

Surveys and Polls

Getting consumer feedback on your ideas is a lot easier and faster now with digital. Start a survey and ask the right questions to give you valuable consumer data and insights to shape product offers or solutions. You may do these with tools such as SurveyMonkey, Google Forms, and/or Typeform.

Email Newsletters

Don’t miss out on your email marketing newsletters. Whether your objective is either for consideration or loyalty, make sure to monitor your customer’s responses and activities to get valuable behavior and engagement data from your customer base. A great tool for this would be MailChimp.

Transaction Data

Look at your sales data. Analyzing point-of-sale (POS) system (whether brick-and-mortar or E-Commerce) data can help you manage your product inventory and operations efficiently. Ask yourself the question – “how can I integrate POS into my data storage to make data collecting and analysis easier?”

Reward Programs

Start or improve customer loyalty programs to track your customers and observe their purchase behavior. Loyalty programs are helpful in personalizing marketing messages to their needs and wants. Get the facts to increase the number of customers who love you and your brand.

Third-Party Sources

Are there third-party data sources that you are missing? Start talking to your partners to deepen your understanding. Observing the entire market can lead you to ideas and offers that your consumers may not have even known they wanted!

See how all these sources of data and tools can come together in the CDM Digital Marketing Analytics Program! In this three-half-day class, you will learn how to elevate your analytical skills as we explore business analytics in a highly digital world.

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