WINNING IN THE ERA OF SOCIAL COMMERCE

The way people discover and shop online is rapidly evolving, and social platforms are at the center of this shift. In this 4-hour masterclass, we explore how brands can harness the power of social commerce to drive growth. Learn how to design content that converts and create seamless shopping experiences across platforms like TikTok, Instagram, and Facebook. From influencers to content that converts, we’ll help you unlock new opportunities in today’s social-first landscape.

This masterclass is day 1 of the CDM E-Commerce Acceleration Program.

 SESSIONS: Nov 22

 DURATION: 13:00-17:00 GMT+8

 FORMAT: Online

PROGRAM OBJECTIVE
By the end of the session, the participants will be able to plan, execute, and optimize a high-performing social commerce strategy across various social commerce platforms by leveraging content, creators, and conversion tools.

RECOMMENDED FOR

  • Brand Managers, Digital Strategists, and Specialists
  • E-Commerce Managers and Marketplace Operators
  • Performance Marketers and Live Selling Specialists
  • Product, Commercial, and Trade Marketing Teams
  • Agency Professionals and Consultants
Order Quantity:

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    PROGRAM DETAILS

    LIVE ONLINE TOPICS (4 HOURS)

    I. The Social Commerce Landscape

    • What is Social Commerce?
    • E-Commerce vs. Social Commerce
    • Regional Trends (SEA, US, China), Local Trends (PH), and Consumer Behavior
    • Social Commerce Funnel: From Attention to Conversion in One Scroll

    II. Optimizing for the 4Ps of Social Commerce

    • Product
      • What Makes a Product “Social Commerce Friendly”?
      • Managing Product Variants (SKUs), Bundles, and Inventory for Demand in Social Commerce
    • Price
      • How Pricing Affects Impulse Buying in Social Commerce
    • Promotion
      • Creating Promotional Content for Short-Form Platforms (TikTok, Reels, Stories)
      • Live Selling Event Planning: Teasing, Hosting, and Post-Live Remarketing
      • Paid Advertising to your Social Commerce Shop
      • Leveraging Influencers
    • Place
      • Native Storefronts: TikTok Shop, Instagram/Facebook Shops, YouTube Shopping
      • Influencer Storefronts and Affiliate Links as Distribution Channels
      • Shoppable Native Content: Tags, Product Stickers, Livestream Overlays

    IV. Social Commerce Analytics

    • Five (5) Metrics You Should Track
    • Experimentation and Using Data to Decide: Go Live Again, Boost Post, or Adjust CTA?

    SELF-PACED TOPICS (1 HOUR)

    I. Shoppable Feeds and Social Funnels

    • Four (4) readings

    Rate Inclusions:

    • 5 total hours of learning sessions (live online and self-paced or asynchronous)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get to network will other participants and consult with Subject Matter Experts

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by:

    Josh Espinase

    Ira has spent her early career living in the world of advertising. Starting out as a social media manager, she eventually became one of the social media directors in McCann Worldgroup Philippines. In over six years, she’s helped find truth and meaning for the brands she’s handled from different industries such as retail, real estate, QSRs, FinServ, and the like.

    Now, as the Digital Campaign Consultant for AIA Philippines, she hopes to take all the Social Media and Digital lessons she’s learned to push AIA's digital capabilities and help Filipinos live healthier, longer, and better lives.

    Ira Macalindong

    An experienced digital marketer specializing in digital UX, website/app UX strategy, performance marketing and campaign management.

    Jasmine Abrenica

    Jason Cruz is the Strategy Director at Ogilvy, where he brings together creative thinking, data, and culture to drive brand growth.

    Before joining Ogilvy, Jason led global content strategy, partnerships, and business development for Shell Eco-marathon, Shell's flagship academic program on energy optimization and one of the world's most prestigious student engineering competitions.

    His career spans leadership roles across top agencies in Asia. He served as Business Development Director and Communications Strategist at ADA Asia Philippines, a regional leader in data-driven marketing and analytics. He also spent nearly a decade at McCann Worldgroup Philippines, rising from Social Media Manager to Head of Digital Strategy for Asia-Pacific, where he helped shape social marketing efforts across the region.

    Jason has worked on nearly 200 brand campaigns and has played a key role in some of the most culture-shaping work in the marketing industry. A passionate educator, he is a recognized trainer, speaker, and program chair for the Social Media Program at CDM, the Philippines' leading digital marketing training provider.

    Outside of work, Jason inspires others through his YouTube channel, Better Today with Jason Cruz, where he shares insights on life, career, and purpose.

    Jason Cruz

    DATES:

    • BATCH 2: Nov 22 (Sat)
    • BATCH 3: Mar 21 (Sat)

    TIME:

    • 13:00 – 17:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 17:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 16:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 16:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 15:30 Myanmar Time (MMT) (UTC +6:30)

    Have more questions?