DIGITAL STRATEGY MASTERY TRACK

The Digital Marketing Mastery Track equips professionals with end-to-end skills in today’s most critical areas of digital. Combining three CDM programs, this track takes you from building a strong foundation to mastering platform-smart strategies that drive engagement, conversion, and growth. Taught by industry experts, it blends strategy with execution so you can confidently design modern campaigns, lead digital transformation, and future-proof your career in a digital economy.

KEY SKILLS TO LEARN: DIGITAL MARKETING STRATEGY SOCIAL COMMERCE AI FOR CONTENT INFLUENCER MARKETING EMAIL & CRM DIGITAL ADVERTISING BASICS

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    RECOMMENDED FOR
    Individuals who want to take digital marketing as a career or individuals who want to progress their career in digital marketing strategy.

    INCLUDED PROGRAMS
    This CDM Track has 3 included CDM programs (see Programs In This Track) that is best taken following a CDM-recommended order. However, you can also enroll in the programs at your preferred schedules.

    COMPLETION PERIOD
    Depending on the program batch schedules you choose and the cadence you want to attend the programs, you can expect to finish a CDM Track within 3-6 months from the start of the first program.

    PROGRAM LOCATION
    The classes are held live and online via Zoom. You will receive access to the each program’s Zoom links seven (7) days prior the start of the respective program.

    BEST VALUE: 48% OFF, TRACK PACKAGE DEAL!

    GET 3 CDM COURSES AT 48% OFF TO START OR ACCELERATE YOUR CAREER
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    PROGRAMS IN THIS TRACK

    | 305 Ratings

    Learn digital marketing, its role to drive business growth, and the basics of crafting, setting up, and optimizing a digital marketing plan.

    PROGRAM OBJECTIVE
    By the end of the 6-half-day online program, the students will be able to communicate a result-oriented, consumer-centric, and dynamic digital marketing plan.

    WHAT YOU WILL LEARN
    • Learn how to develop 360° and end-to-end digital marketing plans from setting objectives up to measurement.
    • Learn how to uncover customer insights that can be used to determine how to angle your marketing campaigns.
    • Understand the basics of paid channels – digital paid media, social media ads, search, and influencer marketing.
    • Learn to define KPIs and the proper metrics to track for your digital campaigns, all while managing your budget.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Singlife Philippine’s digital strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko is a program chair and lecturer for the Marketing Technology Foundations Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Miko de Vera

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    | 86 RATINGS

    Understand social media, its role in your marketing ecosystem. Deep-dive into the different legacy and emerging social media platforms, maximize your campaign through influencer and community marketing, and discover AI-enhanced content creation. Elevate your mindset to bring your social media marketing strategy from brand awareness to conversion and advocacy.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day online program, the participants will be able to plan and execute a modern, audience-centric social media strategy that aligns with current platform dynamics, leverages AI, and integrates community and influencer collaboration.

    WHAT YOU WILL LEARN
    • Determine if influencer marketing is for you and how to start working with influencers.
    • Absorb tips, tricks, and best practices on how to optimize your social media platforms.
    • Identify how to create a social media content and engagement strategy for your brand.
    • Identify the right metrics to track in different social platforms based on your objectives.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    Jason Cruz is the Strategy Director at Ogilvy, where he brings together creative thinking, data, and culture to drive brand growth.

    Before joining Ogilvy, Jason led global content strategy, partnerships, and business development for Shell Eco-marathon, Shell's flagship academic program on energy optimization and one of the world's most prestigious student engineering competitions.

    His career spans leadership roles across top agencies in Asia. He served as Business Development Director and Communications Strategist at ADA Asia Philippines, a regional leader in data-driven marketing and analytics. He also spent nearly a decade at McCann Worldgroup Philippines, rising from Social Media Manager to Head of Digital Strategy for Asia-Pacific, where he helped shape social marketing efforts across the region.

    Jason has worked on nearly 200 brand campaigns and has played a key role in some of the most culture-shaping work in the marketing industry. A passionate educator, he is a recognized trainer, speaker, and program chair for the Social Media Program at CDM, the Philippines' leading digital marketing training provider.

    Outside of work, Jason inspires others through his YouTube channel, Better Today with Jason Cruz, where he shares insights on life, career, and purpose.

    Jason Cruz

    An experienced digital marketer specializing in digital UX, website/app UX strategy, performance marketing and campaign management.

    Jasmine Abrenica

    Ira has spent her early career living in the world of advertising. Starting out as a social media manager, she eventually became one of the social media directors in McCann Worldgroup Philippines. In over six years, she’s helped find truth and meaning for the brands she’s handled from different industries such as retail, real estate, QSRs, FinServ, and the like.

    Now, as the Digital Campaign Consultant for AIA Philippines, she hopes to take all the Social Media and Digital lessons she’s learned to push AIA's digital capabilities and help Filipinos live healthier, longer, and better lives.

    Ira Macalindong

    | 96 Ratings

    From planning, marketing, operating, and scaling, discover tools, techniques, frameworks, and best practices to create an end-to-end E-Commerce plan for your business or organization.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day program, the participants will be equipped with the strategies, tools, and insights needed to grow, optimize, and scale E-Commerce while preparing for future trends and disruptions in digital commerce.

    WHAT YOU WILL LEARN
    • Discuss digital marketing strategies for driving visitors to the platform.
    • Identify pricing approaches that leverages on the psychological levers.
    • Discuss user experience strategies for driving in-platform conversions.
    • Map-out steps for logistics and fulfillment: pick, pack, ship, and deliver.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Arthur "Art" Policarpio is a seasoned digital entrepreneur and transformation leader with over 22 years of experience helping businesses stay ahead of what's next. A pioneer in the Philippine mobile marketing space, Arthur founded one of the country's first mobile agencies in 2003—well before digital became mainstream. Since then, he has built, scaled, and exited three successful digital startups by staying ahead of trends in marketing, E-Commerce, and AI.

    Today, Arthur is the CEO of Emporia Group, where he helps businesses scale through on-demand digital talent, performance-driven E-Commerce strategies, and AI-powered solutions. His work is focused on helping companies accelerate growth while reducing complexity—through smarter use of people, platforms, and technology.

    Known for his forward-thinking mindset and hands-on leadership, Arthur continues to guide organizations through digital transformation with a strong focus on results, innovation, and adaptability.

    Arthur Policarpio

    Kay Veloso-Palisoc

    CDM TRACK INCLUSIONS

    • 60 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Student support and forum via class Facebook Group (for applicable programs)
    • Get to network will other participants and consult with Subject Matter Experts

    With over a decade of experience in the digital marketing training and digital transformation consultancy industry, CDM has taught 42,800+ professionals and helped them advance their careers, made them thought leaders and champions in their workplace, and instilled in them a continuous improvement mindset, among others.

    We are proud of our 50+ local & international organization partners with who we collaborate to make sure what we teach is up to a global standard. Our partners also recognize the CDM Certification as proof that the bearer is capable in the field of digital marketing.

    We are also one, if not the only, digital marketing training provider who banner 200+ Subject Matter Experts who are actual practitioners in their trade, and thus, they are up-to-date to the latest tech and best practices available (in which we also impart to our students).

    We also take pride in our roster of 50 clients, who are part of the Top 1,000 Corporations in the Philippines and the Fortune 500 Companies list that partnered with us to level up their organization’s digital maturity and accelerate their digital transformation.

    According to The Future of Digital Skills in the Philippines 2021 report (a whitepaper collaboration between CDM and the IMMAP), among top must-have specialized skills by 2024 includes measurement and data analysis, content creation and storytelling, and E-Commerce based from 200+ respondents from 40+ industries. How equipped are you and your company for these future skills?

    CDM is your partner to future-proofing for the skills of tomorrow with CDM Tracks. Attend tailor-fitted learning pathways for CDM certification programs and masterclasses geared towards a specific career goal or upskilling plan with CDM Tracks.

    TOP BUSINESSES TRUST THE CDM TRAINING

    “I have been attending seminars/workshops in our company conducted by CDM and I think that CDM is the best school or organization that could help not just my line of business but also uplift my confidence in crafting Digital Marketing strategies and campaigns.”

     

    – Mark A. from ABS-CBN Corporation

    “I liked how the CDM Team would answer my queries even after each session. Furthermore, I liked how engaging the classes were. I thought each would be a simple webinar but it was really nice to be able to interact with the SMEs and my classmates.”

     

    – Camille P. from Ogilvy & Mather