Kickstart or accelerate your E-Commerce career

Are you an up-and-coming E-Commerce manager or champion? In today’s accelerating digital economy, E-Commerce Managers are well sought out. At CDM, we will equip you with the global standard skillset so you can lead the overall drive-to-platform strategy and execution!

Accelerate your E-Commerce career with industry-vetted programs of CDM. Learn how to be a 360° E-Commerce Manager capable of designing shopper journeys, conceptualizing, executing, measuring, analyzing, and improving E-Commerce strategies in the CDM E-Commerce Manager Track!

KEY SKILLS TO LEARN: E-COMMERCE MARKETING E-COMMERCE OPERATIONS E-COMMERCE GROWTH DIGITAL DESIGN BEST PRACTICES CUSTOMER EXPERIENCE PERFORMANCE MARKETING

ACCELERATE TO THE TOP WITH A T-SHAPED SKILL SET

CDM Tracks are designed to equip you with a T-shaped skill set. Having a T-shaped skill set means that you are an expert in at least one thing but also somewhat capable in many other things.

In a rapidly-changing and connected world, having the right knowledge and skills to face the unknown pays off.

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    RECOMMENDED FOR
    Individuals who want to take E-Commerce marketing, strategy, and operations as a career or individuals who want to grow their career in E-Commerce. The track is best for those taking part in spearheading the online sales or E-Commerce aspects of their organization.

    INCLUDED PROGRAMS
    This CDM Track has 3 included CDM programs (see Programs In This Track) that is best taken following a CDM-recommended order. However, you can also enroll in the programs at your preferred schedules.

    COMPLETION PERIOD
    Depending on the program batch schedules you choose and the cadence you want to attend the programs, you can expect to finish a CDM Track within 3-6 months from the start of the first program.

    PROGRAM LOCATION
    The classes are held live and online via Zoom. You will receive access to the each program’s Zoom links seven (7) days prior the start of the respective program.

    BEST VALUE: 30% OFF, TRACK PACKAGE DEAL!

    GET 3 CDM COURSES AT 30% OFF TO START OR ACCELERATE YOUR CAREER
    Choose your preferred schedules for each program then click on ADD TO CART!

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    PROGRAMS IN THIS TRACK

    | 96 Ratings

    From planning, marketing, operating, and scaling, discover tools, techniques, frameworks, and best practices to create an end-to-end E-Commerce plan for your business or organization.

    PROGRAM OBJECTIVE
    By the end of the 3-half-day program, the participants will be able to apply E-Commerce strategies based on concepts such as (1) E-Commerce business models for brands, (2) the marketing funnel and how it shapes the shopper journey, (3) setting up a store, (4) levers for optimizing business results, and (5) E-Commerce business management for growth.

    WHAT YOU WILL LEARN
    • Discuss digital marketing strategies for driving visitors to the platform.
    • Identify pricing approaches that leverages on the psychological levers.
    • Discuss user experience strategies for driving in-platform conversions.
    • Map-out steps for logistics and fulfillment: pick, pack, ship, and deliver.

    PROGRAM OUTPUT

    • Visualizing or deconstruction of a case brand’s E-Commerce Shopper Journey.
    • Crafting an E-Commerce Shopper Journey from the ground-up using a brand.

    CDM CERTIFICATION
    This program is inclusive of a CDM Certification. This is earned after finishing attendance of the course and passing the Certifying Exam, within the 45-day certification period starting from the conclusion of the program. The CDM Certification recognizes you as an expert in your field.

    SUBJECT MATTER EXPERTS

    Manny was a born marketing strategist supported by his experience as a Strategy Director for multiple ad agencies, namely Publicis Manila, NuWorks, and Ogilvy.

    He has been in the brand and marketing communication industry for more than 15 years, and has developed marketing communication, data, and digital strategies for brands such as Nestle, Unilever, P&G, Jollibee Foods Corporation, San Miguel Beer, Asia Brewery, Philippine Basketball Association, Belo Essentials, Smart, PMFTC, Monde Nissin, and Resorts World Manila, among others.

    Manny is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Manny Gonzales

    Arthur "Art" Policarpio is a seasoned digital entrepreneur and transformation leader with over 22 years of experience helping businesses stay ahead of what's next. A pioneer in the Philippine mobile marketing space, Arthur founded one of the country's first mobile agencies in 2003—well before digital became mainstream. Since then, he has built, scaled, and exited three successful digital startups by staying ahead of trends in marketing, E-Commerce, and AI.

    Today, Arthur is the CEO of Emporia Group, where he helps businesses scale through on-demand digital talent, performance-driven E-Commerce strategies, and AI-powered solutions. His work is focused on helping companies accelerate growth while reducing complexity—through smarter use of people, platforms, and technology.

    Known for his forward-thinking mindset and hands-on leadership, Arthur continues to guide organizations through digital transformation with a strong focus on results, innovation, and adaptability.

    Arthur Policarpio

    Kay Veloso-Palisoc

    | 56 RATINGS

    In the Online Masterclass on Effective Creatives That Convert, you will discover how to craft digital assets (ads, websites, etc.) that will effectively communicate a message to your target audience.

    PROGRAM OBJECTIVE
    By the end of the program, participants will be able to visualize and design marketing collateral with campaign objectives in mind.

    WHAT TO EXPECT
    • Discover what makes great content tick and the foundations for building content territory.
    • Identify elements and principles of creative design to produce effective content materials.
    • Discover how to map out your content marketing strategy based on the marketing funnel.
    • Calculate the impact of design based on the Digital Measurement Board (DMB) standard.

    PROGRAM OUTPUT
    Together with a group, create a Content Map for a chosen case brand that will be provided during the class.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    Jason Cruz is the Strategy Director at Ogilvy, where he brings together creative thinking, data, and culture to drive brand growth.

    Before joining Ogilvy, Jason led global content strategy, partnerships, and business development for Shell Eco-marathon, Shell's flagship academic program on energy optimization and one of the world's most prestigious student engineering competitions.

    His career spans leadership roles across top agencies in Asia. He served as Business Development Director and Communications Strategist at ADA Asia Philippines, a regional leader in data-driven marketing and analytics. He also spent nearly a decade at McCann Worldgroup Philippines, rising from Social Media Manager to Head of Digital Strategy for Asia-Pacific, where he helped shape social marketing efforts across the region.

    Jason has worked on nearly 200 brand campaigns and has played a key role in some of the most culture-shaping work in the marketing industry. A passionate educator, he is a recognized trainer, speaker, and program chair for the Social Media Program at CDM, the Philippines' leading digital marketing training provider.

    Outside of work, Jason inspires others through his YouTube channel, Better Today with Jason Cruz, where he shares insights on life, career, and purpose.

    Jason Cruz

    | 25 RATINGS

    In the Online Masterclass on Designing Customer Experience, you will learn how to plot your customer experience map, how to spot your customer pain points, and develop solutions that move your customers down the marketing funnel more seamlessly.

    PROGRAM OBJECTIVE
    By the end of the program, the participants, with knowledge of creative solutions taught it the course, will be able to model a positive customer experience in every digital touchpoint.

    WHAT YOU WILL LEARN
    • Understand what customer experience is and how experience affects the business’ bottom-line profit.
    • Plot your customer journey and identify customer pain points along the way using a Service Blueprint.
    • Use your customer pain points as moments of opportunity to improve the overall customer experience.

    PROGRAM OUTPUT
    Together with a group, a Customer Experience Audit for a chosen case brand provided during the class.

    CDM CERTIFICATION
    This program does not have a Qualifying Exam and is ineligible for a CDM Certification. Instead, a Certificate of Participation is given upon your completion of the whole online masterclass. This is inclusive of the full program rate.

    SUBJECT MATTER EXPERT

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne is a program chair and lecturer for the Digital Marketing Fundamentals Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Shayne Madamba

    Mike Acosta is the Managing Director at The Loop PH. He was the former Head of Digital Strategy & Business Unit Head of iProspect, a performance marketing agency under the Dentsu Aegis Network where he led the strategy, planning, buying, and optimizations across different brands such as SM, Huawei Mobile, ADP Pharma, Merck, and Honda Philippines, among others.

    Mike’s work mainly revolves around media planning and execution through search, display, social, and programmatic platforms. On top of operations, he does insighting, data analysis, storytelling, visualization, and performance optimization.

    Mike Acosta

    Jeano Cruz is the Creative Director and Head of Social at GIGIL. He believes his social career started in 2016 when his Korea puns post went viral on Facebook, despite being very corny.

    Since then, he has aimed to apply his learnings from that experience to his advertising work, eventually helping brands like 7-Eleven, Cobra Energy Drink, Saint Jo Flowers, Orocan, CIMB Bank PH, and more to go viral.

    In one year, Jeano's work with the ideas agency has since collected awards at Spikes, AdFest, CLIO, Boomerangs, Kidlat, Tambuli, and more. Recently, he is one of the core drivers that helped GIGIL bag the Philippines' Independent Agency of the Year & Creative Agency of the Year (Campaign Asia 2020) and Most Effective Independent Agency in Asia (APAC Effies 2020).

    Jeano Cruz

    CDM TRACK INCLUSIONS

    • 31 total hours of online learning sessions and asynchronous content/activities
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Student support and forum via class Facebook Group (for applicable programs)
    • Get to network will other participants and consult with Subject Matter Experts

    With over a decade of experience in the digital marketing training and digital transformation consultancy industry, CDM has taught 42,800+ professionals and helped them advance their careers, made them thought leaders and champions in their workplace, and instilled in them a continuous improvement mindset, among others.

    We are proud of our 50+ local & international organization partners with who we collaborate to make sure what we teach is up to a global standard. Our partners also recognize the CDM Certification as proof that the bearer is capable in the field of digital marketing.

    We are also one, if not the only, digital marketing training provider who banner 200+ Subject Matter Experts who are actual practitioners in their trade, and thus, they are up-to-date to the latest tech and best practices available (in which we also impart to our students).

    We also take pride in our roster of 50 clients, who are part of the Top 1,000 Corporations in the Philippines and the Fortune 500 Companies list that partnered with us to level up their organization’s digital maturity and accelerate their digital transformation.

    According to The Future of Digital Skills in the Philippines 2021 report (a whitepaper collaboration between CDM and the IMMAP), among top must-have specialized skills by 2024 includes measurement and data analysis, content creation and storytelling, and E-Commerce based from 200+ respondents from 40+ industries. How equipped are you and your company for these future skills?

    CDM is your partner to future-proofing for the skills of tomorrow with CDM Tracks. Attend tailor-fitted learning pathways for CDM certification programs and masterclasses geared towards a specific career goal or upskilling plan with CDM Tracks.

    TOP BUSINESSES TRUST THE CDM TRAINING

    “I have been attending seminars/workshops in our company conducted by CDM and I think that CDM is the best school or organization that could help not just my line of business but also uplift my confidence in crafting Digital Marketing strategies and campaigns.”

     

    – Mark A. from ABS-CBN Corporation

    “I liked how the CDM Team would answer my queries even after each session. Furthermore, I liked how engaging the classes were. I thought each would be a simple webinar but it was really nice to be able to interact with the SMEs and my classmates.”

     

    – Camille P. from Ogilvy & Mather