UNLOCKING DIGITAL TECHNOLOGIES

Build customer-centric organizations that compete through differentiated digital experiences.

This 1-day, expert-led program equips teams with the strategic understanding and practical tools to design, deliver, and optimize seamless customer experiences in an increasingly digital-first environment.

Designed for organizations responding to rapidly evolving customer expectations, the program enables teams to leverage consumer-facing technologies to create more engaging, personalized, and connected journeys. Through proven frameworks, cross-industry case discussions, and hands-on ideation, participants develop actionable solutions that drive customer satisfaction, foster innovation, and translate digital experience initiatives into measurable business impact.

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    PROGRAM OBJECTIVE
    By the end of this 1-day program, participants will be able to identify practical ways to maximize customer-facing technologies at an operational level while aligning organizational strategies with industry best practices.

    RECOMMENDED FOR

    • Senior managers driving customer-focused growth and digital experience strategy.
    • Operations leaders optimizing processes through customer-facing technologies.
    • Customer experience teams designing and improving end-to-end digital journeys.
    • Marketing professionals executing integrated, data-informed customer engagement.
    • Business development teams supporting growth through differentiated digital experiences.

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    Modular Upgrades: Flexible Learning for Teams

    Lighter live sessions combined with self-paced modules designed by our instructional designers and subject matter experts, giving your teams the flexibility to learn without disrupting business operations.

    Upgraded Course Content: Driving Business-Relevant Insights

    The program now includes updated best practices, case studies, and strategic frameworks, with a focus on how emerging technologies like AI are shaping digital marketing strategy and driving measurable business impact.

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    Program details

    DAY 1 | DESIGNING CUSTOMER-CENTRIC DIGITAL EXPERIENCES

    I. Mindset

    • Vision for Digital Transformation
    • Levels of Service Framework
    • Customer Personas and Customer Journeys

    II. Digital Technologies

    • Impact of Digital Technologies in Delivering Positive Customer Experiences
    • Feedback Mechanisms for Continuous Improvements

    III. Empathy Mapping

    Rate Inclusions

    • 24 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get to network will other participants and consult with Subject Matter Experts

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    Shayne has been in the media industry for more than 16 years, having spent her advertising agency journey with Starcom, Carat, UM, Mediacom, iProspect, Havas Media-Ortega, and now as the Managing Director of IXM Hakuhdo.

    She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – three of which include Campaign Asia Digital Agency of the Year Award 2017, '40 under 40' individuals in APAC, and one of the Women to Watch also by Campaign Asia in 2016 and 2020 respectively.

    Shayne Madamba

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Coda's overall marketing strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko de Vera

    Roki is a seasoned marketer and communicator. For the last 16 years, he has held brand management and IMC positions, at both local and global levels, for FMCG brands such as Splash Corporation and Coca-Cola. He also served as the Corporate Brand Management and Sustainability Director for Globe Telecom, managing their reputation and trustability initiatives across different stakeholders and platforms.

    After 11 years as a client, Roki went agency-side to raise the bar of strategic thinking as Connections and Integration Director with Publicis Media. He joined Dentsu in 2019 to help build strategic integrated communications and research capabilities across the media and creative service lines. Just recently, he was elevated as Head of Data in the Philippines to help accelerate agency value for clients through data-driven and tech-enabled solutions for clients.

    Roki Ferrer

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    New Program: Strategic Digital Marketing for Growth starts March 21Book Early
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