The Best Social Media Platforms for Your Social Media Strategy

Certified Digital Marketer (CDM) continues to elevate program design and student experience for its Social Media Program to ensure a strategic approach to social media marketing and the technical know-how for social media platforms. As with its other digital marketing training and certification programs, students can learn in our classes the latest digital trends and best practices in the Philippines.

Marketing strategists continue to clamor for the fundamentals of creating a social media marketing strategy – whether including social into their current strategy or optimizing an existing one as new social media trends come in. Moreover, they need to understand mobile marketing in the context of social media. So, which social media platforms should you consider for social media marketing? The same report earlier gives some insight.

One of the more interesting platforms that was not in the top of a marketer’s list a couple of years back is TikTok. It is a creative short video app that lets users edit videos with trending music and filters. It’s akin to Vine. This social media app blew up in 2019 as it catered to the younger demographic Gen Z.

Despite that, though, Facebook (now Meta) still dominates the social media landscape because it remains the go-to choice for communication and engagement not just for families and acquaintances but also among teams and colleagues at work. It’s also an easy way for users to reach brands through chatbots.

Instagram is well positioned in influencer marketing; while YouTube is considered both a platform for entertainment, where content producers and influencers could thrive, and a search engine of its own. It’s a great social media platform for brands that wish to advertise in video formats and provide product education “how-tos.”

These platforms and more will be covered extensively in CDM’s Social Media Program. We will deep-dive into the different social media platforms, help you know how to maximize your campaign through influencer and community marketing, and learn about crisis management.