How to Show Off Great Content With Content Marketing

Content Marketing has been around for a while now. Is your content able to catch up with the changing preferences of your audience and new trends? It is essential to be on top of these things if you want the best results for your brand. Here are some tips to get the most out of your digital content strategy this year and beyond. Check if you are using these simple and basic rules for your brands.

1. Do Consumer Insighting

The best strategies are grounded on great insights. Do you make time to research your customers online? It can be as basic as understanding their behaviors online and the topics they show interest in. This is a good foundation to ground your content marketing strategy.

2. Have a Content Strategy

There are still brands that have no content strategy or are unclear on how to form theirs. Research done by the Content Marketing Institute says that 63% of brands do not have a formalized content strategy. Having a clear content strategy is a must, especially one that aligns with your business goals.

3. Make Your Content Visible

You have created your content. The next step to think of is how can you make your audience see it. This is where adding a distribution plan to your content strategy comes in. Is it easily searchable? Whether your content is in a text, video, or image format, it has to be properly tagged and optimized with relevant keywords (also known as SEO). Have you considered voice search? Do you see influencers or advocates having a role in driving your content visibility? These are questions you can think about when publishing your content.

4. Great Looking Visuals Sell

Don’t underestimate the value of great visuals to tell your story and make it more engaging. Videos remain to be a highly popular content format, but the best type of video (whether horizontal or vertical videos) may vary per brand persona and campaign. Moreover, images and videos that show authenticity, entertainment, and relevancy work best.

5. Think and Go Mobile-First

The Philippines is 90% mobile-first in terms of internet penetration and consumption. Suffice it to say, your content executions should also be mobile-first. But a big problem hounding some brands is they are unable to go mobile-first because it may affect the searchability and user experience of their content.

6. Measure Content Success

Another improvement area for brands is making sure their content works and achieves its intended objectives. With no formalized strategy in place, how would you know if your content is working or not? The other key question is – are the right metrics being tracked to help achieve your business goals?

7. Get Ready and Adapt to AI

Artificial Intelligence (AI) will have an important role in your content strategy. Chatbots are simple forms of AI that have multiple uses. It is very easy and affordable to set one up on Facebook (Meta) or other apps. What’s more is that you can even integrate it into your website. Start experimenting and see what chatbots can do to your customer support management or even selling approach!

Gain a more comprehensive knowledge of content marketing in the CDM Digital Creative Masterclass Series composed of three (3) online masterclasses: Creative Branding on Digital, Effective Creatives That Convert, and Designing Customer Experience.