Cultivate Internal Talent With CDM

Learn how CDM can help develop your employees

Certified Digital Marketer (CDM) is the country’s premier digital marketing training and certification provider and the official educational partner of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the Mobile Marketing Association APAC (MMA APAC).

Our teaching model is anchored on the collective expertise of our industry thought leaders and practitioners. We take pride in our network of 200+ Subject Matter Experts who are leaders from industries like FMCG, telecommunications, pharma, banking and finance, retail, among others.

With over a decade of experience in the industry, we have taught 16,500+ professionals and helped them advance their careers, made them thought leaders and champions in their workplace, and instilled in them a continuous improvement mindset, among others.

OUR ROSTER OF CLIENTS

WHY UPSKILL AND RESKILL YOUR EMPLOYEES WITH CDM?

We live in a world where technology is changing, shaping, and disrupting our lives at an unprecedented pace. External factors including the effects brought by the pandemic have disrupted our lives by introducing new ways of working, new challenges for businesses, and whole new industries in this new digital economy.

It is not just about computer science or coding, but also about understanding how people interact with new technologies and how it impacts their lives. The digital age has changed the way we do things, and it requires everyone to be creative, strategic, and ethical.

The new organizational structures that are emerging in today’s workplaces require employees to be more agile and creative with their work processes. This means leaders will need to foster an experimentation culture within their organizations so that employees can generate ideas easily without fear of failure or disapproval from their superiors.

As industries and jobs change, what are the skills your team need to learn to not get left behind? What development areas do you need to invest in for the future? How do you equip your employees with future-ready skills? CDM is here to help.

SKILLS APPLICABLE TO WORK

Our programs have learners go through cases and activities that allow them to apply what they learned in class as soon as they get back to work.

GET MORE THAN HARD SKILLS

Our programs concurrent teach both generalist and specialist skills so that your employees are ready to use multiple disciplines to solve problems.

MATURITY-BASED UPSKILLING

Regardless of your business size and overall digital maturity, we have programs and tracks for basic, intermediate, and advanced learners or teams.

COMPREHENSIVE & UPDATED

Our programs are reviewed, improved, and validated multiple times a year by our 50+ Advisory Board members and 200+ Subject Matter Experts.

OUR CERTIFICATION PROGRAMS AND MASTERCLASSES

From digital marketing basics to artificial intelligence for marketing, CDM provides highly-rated and expert-led online classes for various digital knowledge areas and functions. See our roster of core certification programs and our 4-hour masterclass courses for your employees’ upskilling and reskilling needs.

ONLINE DIGITAL MARKETING FUNDAMENTALS PROGRAM
Learn how to create an effective 360° digital marketing plan and the latest techniques on how to engage with customers across the digital ecosystem (e.g. social media, website, email, video, mobile marketing, and more).

 

BENEFITS FOR COMPANIES
  • Expand your employee’s skills and equip them with digital marketing knowledge.
  • Outsource your digital marketing training for employees to a trusted partner in online learning in CDM.
TOTAL LEARNING HOURS
  • 30 live and online learning hours.
GET CURATED PROGRAMS
ONLINE E-COMMERCE PROGRAM
Acquire a technical knowledge of end-to-end E-Commerce from sourcing, marketing, operations (fulfillment and after-sales), and growth.

 

BENEFITS FOR COMPANIES
  • A better understanding of E-Commerce that can help you optimize your E-Commerce plan or roadmap.
  • Know what marketing and E-Commerce business metrics to track based on objectives and how these metrics affect profit.
  • Determine the levers of growth for your business that can help take your E-Commerce to the next level.
TOTAL LEARNING HOURS
  • 15 live and online learning hours.
  • 8 hours of asynchronous content.
GET CURATED PROGRAMS
ONLINE SOCIAL MEDIA PROGRAM

Deep-dive on how to maximize social media platforms for your brand. Learn how to use influencer marketing and community management for campaigns.

 

BENEFITS FOR COMPANIES
  • Learn how to develop a holistic social media marketing strategy for the business.
  • Learn how to craft a crisis management plan and influencer marketing direction for the brand.
TOTAL LEARNING HOURS
  • 15 live and online learning hours.
GET CURATED PROGRAMS
ONLINE DIGITAL MEDIA PLANNING PROGRAM

Get to understand the elements of a comprehensive digital media strategy – ad formats, budgets, performance, optimization, and regulations.

 

BENEFITS FOR COMPANIES
  • Gain more quality traffic to your websites and other online assets for more qualified visitors and leads with online ads.
  • Learn how to make your online ads more effective and efficient so you can maximize your digital advertising budgets.
TOTAL LEARNING HOURS
  • 15 live and online learning hours.
GET CURATED PROGRAMS
ONLINE DIGITAL MARKETING ANALYTICS PROGRAM

Get acquainted with the digital marketing analytics strategy and tools that will help your brand maximize your data for better optimization.

 

BENEFITS FOR COMPANIES
  • Get increased visitors and sales with more effective marketing without constraining your budget.
  • Instill a test-and-learn mindset in your organization to identify levers of growth.
  • Know what marketing metrics to track based on objectives and how to optimize these metrics.
TOTAL LEARNING HOURS
  • 15 live and online learning hours.
GET CURATED PROGRAMS
ONLINE SEO PROGRAM

Ensure your brand’s online discoverability by learning how to create content and optimize your online assets using the skills of an SEO specialist.

 

BENEFITS FOR COMPANIES
  • Gain high-quality traffic to your websites and other online assets to get more qualified visitors and leads.
  • Make your website and other online assets conversion-focused. Identify opportunities how to improve your website’s content and structure.
TOTAL LEARNING HOURS
  • 10 live and online learning hours.

Are you looking for a more tailor-fit solution based on your organization’s plantilla positions?
Try CDM Tracks and get bundled CDM classes to support career specializations at 30% OFF!

ONLINE MARTECH FUNDAMENTALS PROGRAM

Learn basic Marketing Technology (MarTech) concepts, what it can solve in a business, and how to create a basic MarTech stack that could fulfill business needs.

 

BENEFITS FOR COMPANIES
  • Build an in-house MarTech capability for the organization. According to MarTech Alliance, only 28% of marketers view their in-house talent as trained and working well in the fields of MarTech.
  • Learn how to create a MarTech stack based on the stakeholder’s needs or requirements.
  • Learn how to audit an existing MarTech stack and subsequently build or improve it.
TOTAL LEARNING HOURS
  • 15 live and online learning hours.
ONLINE CREATIVE BRANDING ON DIGITAL MASTERCLASS

Dive into the principles on how to tell your brand story in a digital-first environment and get insights that can help fuel impactful and effective creatives.

 

BENEFITS FOR COMPANIES
  • Create a brand story to resonate more with customers. According to a study by Headstream, 55% more people are likely to pruchase from a company if they love its brand story.
  • Create and reinforce your brand tone and voice for consistency across different online channels.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
GET CURATED PROGRAMS
ONLINE EFFECTIVE CREATIVES THAT CONVERT MASTERCLASS

Learn how to craft branded content that communicates your message and objective to your target audience effectively.

 

BENEFITS FOR COMPANIES
  • Discover how to optimize your content and creatives to connect more with your customers and better efficiency in advertising.
  • Learn how to translate your business and marketing objectives into a message that will resonate with customers.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
GET CURATED PROGRAMS
ONLINE DESIGNING CUSTOMER EXPERIENCE MASTERCLASS

Learn how to plot your customer experience map and develop experience solutions to move customers down the marketing funnel more seamlessly.

 

BENEFITS FOR COMPANIES
  • Determine your brand audience’s consumer profile to better design the customer journey.
  • Plot and improve your brand’s customer experience journey to get new and more repeat customers.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
GET CURATED PROGRAMS
ONLINE DEVELOPING A DATA-DRIVEN MINDSET MASTERCLASS

Learn best practice frameworks and design thinking techniques to improve the process and operations of your team to a more data-driven one.

 

BENEFITS FOR COMPANIES
  • Kickstart a data-driven culture for your organization that will enable data collection and sharing across departments.
  • Unlock operational efficiency and understand your customers better with an improved grasp of data.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
ONLINE DATA ANALYTICS AND INSIGHTING MASTERCLASS

Learn how to extract information from data and how to connect data you have analyzed to solve a problem or improve the business.

 

BENEFITS FOR COMPANIES
  • Learn how to clean business data by removing irregular, unnecessary, and inconsistent data entries.
  • Learn how to use data to solve business problems, lay the groundwork for a business strategy, or innovate the business.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
ONLINE DATA VISUALIZATION AND STORYTELLING

Learn how to present data and how to tell them in a cohesive way to get consensus or buy-in from your audience or stakeholders.

 

BENEFITS FOR COMPANIES
  • Communicate data-driven findings within the organization better for faster and more concise decision-making.
  • An understanding on how to create dashboards to actively track the metrics that matter the most for the company.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
ONLINE FIRST-PARTY DATA STRATEGY MASTERCLASS

Learn how to create or refine your company’s first-party data strategy.

 

BENEFITS FOR COMPANIES
  • Learn how to collect first-party data ethically and adhere to data privacy regulations.
  • Learn how to maximize the first-party data you have and translate them into insights to improve the business.
TOTAL LEARNING HOURS
  • 4 live and online learning hours.
CDM Pricing

HOW A CDM ONLINE CLASS WORKS

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1. Student Learning Portal

Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

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2. Expert-led, Live Online Class

Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

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3. Interactive Online Group Activities

In-between the live lectures, you will work on interactive group activities for a collaborative and enhanced learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

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4. Facilitated Online Learning

Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

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5. Official Digital CDM Certification

At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

START YOUR ONLINE LEARNING
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