PANA x CDM Collab 2022

Pivot, Persevere, or Perish: Game-changing Decisions for Brand Leaders
 SCHEDULE Nov 17 & 24  DURATION 4-7 PM PHT  FORMAT Online via Zoom

Health-related risks and new government regulations challenged organizations to shift to new business models. Despite these growing challenges, local companies remain optimistic about growth prospects in the coming years but lack the right mindset to future-proof their organizations.

Join us on November 17 and 24 and discover how businesses can innovate and experiment with ideas in an ever-changing environment. Brought to you by the Philippine Association of National Advertisers (PANA) and Certified Digital Marketer (CDM), COLLAB 2022 is an online conference series that will help you understand how business leaders make decisions and know when to pivot, persevere or perish.

LEARNING OBJECTIVES
To provide a venue for learning exchange on brand building – involving interdisciplinary experts to understand trends, technologies, and strategies to anchor and navigate brand building towards growth.

RECOMMENDED FOR
Brand builders, professionals, partners, and enablers who want to solve business problems by collaborating and having a holistic view of current and emerging industry trends and opportunities.

CONFERENCE TOPICS

SESSION 1
Brand Leadership in a VUCA Environment
November 17, 2022 (Thursday)
4:00 PM – 7:00 PM PHT

From Resilience to Adaptation

  • Resilience via Robustness in a VUCA Environment
  • Evolutionary Adaptation
  • Business Evolution

The Essentials of Innovation

  • Types of Innovation
  • Essentials of Innovation
  • Innovation Challenges

Startup Thinking

  • The Scientific Method
  • Cynefin Framework’s 5 Practices
  • Agile Methodology for Startups in a VUCA Environment
  • Starting up Lean

SESSION 2
Simplifying your Business
November 24, 2022 (Thursday)
4:00 PM -7:00 PM PHT

Simplifying your Business

  • Product Simplification
  • Organization Simplification
  • Process Simplification

Characteristics of Core Business Regardless of VUCA

  • Value Proposition
  • Differentiator
  • Profitability

CONFERENCE PANELISTS

Jos Ortega

Jason Cruz

Ash Mandhyan

Leigh Reyes

Kara Gengania

Ricky Isla

George Royeca

Cynthia Dayco

Maye Yao Co Say

Maya Leander

EVENT PARTNERS

EVENT SPONSORS

Designing Customer Experience Masterclass on Dec. 7!ENROLL NOW
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